Head Of Marketing Communications
Gibraltar
Key Responsibilities:Responsible for all casino brands within Mansion Portfolio (Casino.com, MansionCasino.com and SlotsHeaven.com).Responsible for the groups' TV budget; planning, implementation & measurement of campaign success.Running creative team to produce all creative material needed across the business (website/software design, content, marketing campaigns, offline advertising, email templates, banner advertising etc.).Project management (regular product launches - planning and implementation).Coordination of cross departmental activity (marketing, CRM, and site-specific projects).Coordination of offline/online campaigns for all new signs ups and depositors email content/marketing banners/online reviews, etc. for lead generation.Budget planning for department in conjunction with business plan.Dec 2006 - Feb 2008 Casino.com (flagship Mansion brand)Head of Portal Content & CommunicationKey Responsibilities: Produced strategic business plan for Casino.com to move from advertising portal to operator.Responsible for all production planning for the Casino.com portal to launch as an operator, to include written, graphics and subsequent SEO plan.Project management with third party CMS company leading to launch of site. The subsequent management of three departments within Casino.com (editorial, creative and SEO) and the co-ordination of cross departmental activity. (marketing, CRM, and site-specific projects).The coordination of offline/online campaigns for RND and FTDsemail content/marketing banners/online reviews, etc. for lead generation.Budget planning for department in conjunction with business plan.Previously responsible for multi-million pound sponsorship deal with Tottenham Hotspur & Manchester City, including running competitions, event planning and bespoke campaigns. Currently running Mansion's main sponsorship with AFC Bournemouth.