Pierrick Fayoux Email & Phone Number

Paris, Fr

Hong Kong Sar

In charge of the development of the brand in China and internationally.

Hong Kong Sar

Shanghai, China

In charge of the launch and development of the mainland China branch of the Wine's Link group, based in Shanghai. Creation of a business of trading of fine wines based on an activity of trading of fine wines, grands Crus of Bordeaux, Burgundy, Champagne and other world class wines.Creation of a private wine club, dedicated to a clientele of fine wine enthusiast under the brand Maison 1899. Opening of an online store on the Chinese platform wechat and opening of a clubhouse in Shanghai to welcome the members and host a weekly program of wine and lifestyle events. Creation of a community of 450+ fine wine clients.

Bordeaux Area, France

In charge of the business development in the regions of Hong Kong and Guangzhou.

Hong Kong

New South Wales, Australia

Representation in New South Wales and Australian Capital Territories of a portfolio of premium brands of sustainable spirits, wines and ciders including:- Distillery Botanica Gin- KOVAL whiskies- FAIR spirits- Champagne Frèrejean Frères- Château les Mesclances- Maison Sassy ciders- etc.Management of key accounts such as:- National group of retail store David Jones- Qantas loyalty- Star Casino- Chains of bottleshop (Mr. Liquor, Camperdown Cellars, Porters group, etc.)- Hospitality groups (Solotel, Merivale, Riversdale, etc.)- Wholesalers (Gateway liquor, Paramount, Capital liquor and Beverage, etc.)Work in close collaboration with key influencers including:- Trendy cocktail bartenders- Gastronomic restaurants- bloggers and key opinion leadersOrganisation of events:- Masterclasses- Staff trainings- Tastings with customers and with industry professionalParticipation to the main events of the industry such as:- Whiskies and gin fairs- Champagne fairsKey achievements:- Helped make the Distillery Botanica gin one of the 10 most appreciated brand of craft gin in Australia- Awarded with the Noble Spirits team 2016 most successful whisky brand launch in Australia for the launch of KOVAL- Opening of several key accounts, including Qantas Loyalty and David Jones.

- Design and creation of the sales tools of the company including:Wine CatalogueBrochure of presentationWebsite + social media Implementation of a graphic code for all the communication supports of the company.- Development of the company notoriety by organizing and attending events (Tastings, Wine Dinners, Masterclasses, Wine Maker visits, Parties, Lifestyle events, Wine Fairs…)- Development of the company turnover through the private customer channel (Through partnership with associations, development of corporate offers for big companies, organization of events, creation of a database of customers and of a weekly newsletter, networking)- Development of co-branding partnership with other brandsIncluding fashion brands (So Parisienne, American Apparel), Art Galleries (Labor Gallery), other FMCG companies (Palme d'Or Foie Gras, Exotic Café)- Creation of new services for on trade customers (staff trainings, organization of customized events, special products sourcing, design and creation of drink list, design and creation of display, production of OEM...)

- In charge of the development of VGF China Sales in Shanghai, Jiangsu, Jiangxi, Zhejiang on the HORECA market and through distributors and agents. - In charge of the marketing department of the company

Shanghai City, China

In charge of the marketing department of the company. Several missions:Marketing Support to business development- Assist sales team in contract opening & improvement of turnover>Creation of special promotions>Creation of sales documents and communication support for the sales persons>Analysis of market trends and competitors drink list to adapt the offer to the market.-Assist customers in the development of their sales to increase the turnover of our products>Creation of drink list and drink list design>Staff Trainings>Promotional support (including flyers, posters, production of Kakemonos and OEM)Marketing communication-Improvement of the visibility of Altavis on the wine market>Organization of events (wine tasting, winemaker dinners)>Participation in professional fairs and representation of our brands>Participation in networking events-Creation of Marketing tools for Altavis>Website>Communication documents>Creation of new services conceptsPublic Relations>Contacts with journalists>Contacts with influent bloggers

Shanghai

In charge of the launching of the brand on the Chinese market and development of the sales.Maison Rive Gauche is a brand of luxury French furniture already implanted under different names in 20 countries. Marketing strategy:- Strategic positioning and implementation :>Market Research and analysis>Benchmarking price / product / services on luxury furniture market> Analysis of customers expectations> Analysis of trends- Creation of the marketing mix>Creation of a price list for the 450 products of the portfolio>Creation of graphic codes and brand image based on elegance glamour French lifestyle and modern twists on classic designs.- Opening of the two first showrooms in Shanghai and Wuxi>Product merchandising and display>Creation of the sales tools (invoicing documents, product portfolio, color samples, price lists, product presentations)Marketing communication :- Creation of promotional support (posters, flyers, website, newsletter)- Creation of advertisements content for magazines- Photo shooting with Professional photograph- Participation in interior design and furniture professional and networking events- Public relations>Publication of an article in Trends home China. Brand Ambassador :- Presentation of the brand to most of the international designs offices of Shanghai- Negotiation of interior design contracts with important customers- Negotiation of contracts with hotels and restaurants- Presentation of the brand to investors for franchised store opening> Sales of three new stores opened in Beijing and Hangzhou.- Participation to the Shanghai international furniture fair>Creation of the 150sqm booth with the construction team>Creation of the sales and communication tools>Presentation of the brand to international customers and domestic investorsBusiness Development:- Elaboration of a furniture leasing service- Sales of this service to expats real estates agencies

Management of the association.Customer relationship.Elaboration of process.Negotiation.In charge of the organization of a event (Forum Entreprises) for the school.Market survey for customers.

Wuxi

Production planningSupply managementOptimization of the production process and quality controlsInvolved in the marketing Creation of a website plan and contentCreation of communication and sales documents.

Customer relationship.Phoning/mailing.Update of the client database.

Barman in London.Day to day management of the pub.Customer relationship in English.

Deputy head of a department of the store.Management of the stocks.Customer relationship

Tours Area, France

Reception of the customers and advises.International money transfers.Phoning.Customer relationship.

Europe - Asia Business Relationship, Chinese Language And Culture

An introduction to the Chinese culture and language.

Master, International Marketing And Trade

Activities and Societies: Human ressources management, law, finance, marketing and strategy, geopolitic, leadership, communication.

Deug, Economics

Activities and Societies: Micro economy, Macro economy, mathematics, statistics, English, law, accounting, management, public finances.