Category Management - MDA, SDA & PC (Drive the top line while maintaining the bottom line)

• Market Research on products - Demand/RSP/Specifications/Features/Competition/Sales numbers• Sales and Stock reports analysis• Sales forecasting for N+3, monthly and quarterly ordering and stock management as per OPSI• Plan and implement the retail and distribution strategies• Monthly review of long term and short term strategies with the partners• Direct Sales Events through retail partners• Weekly meeting with the Sales promoters, reviewing the target vs. achievement• Close coordination with the sales team on achieving monthly/quarterly numbers• Ensuring the product ordering, coordination with logistics team, display in the market with the correct pricing, promotion and POS items• Handling the marketing requirements for the brands with the fixed budget of 3% on turn over and additional for special promotions and activities.• Product Management• Brand building strategies• Sales & Stocks management• Events and Exhibitions• Media campaigns for new products/promotions• New Category development• Planning promotions• Creative art development with designers• BTL activations at all retail partners• Brand positioning and presence during shoppers and festivals