As a freelance consultant, I've worked with several companies remotely in various roles, some of which are as follows:Content Lead @ Convert B2B (US)August 2023 - May 2024At ConvertB2B, my input is focused on working with the Head of Growth for the following initiatives:- Enhancing the company's website with SEO blogs and web content- Managing newsletters and distribution for the company's clients- Crafting various infographics and insightful posts to be published on multiple channels, including LinkedIn, live webinars, etc.- Managing LinkedIn as a B2B networking platform, engaging a growing audience of thought leaders and C-suite decision makersSocial Media Strategy Consultant @ Nemaura Pharma (UK)April 2022 - February 2024At Nemaura Pharma Limited, I worked as an outsourced Social Media Strategist for the Miboko team. Miboko is a next-level CGM (Continuous Glucose Monitoring) sensor. My role involved:- Monitoring and evaluating the effectiveness of each initiative, providing valuable insights to optimize future strategies and maximize ROI- Curating weekly and monthly reports to assess the impact of various marketing efforts, including newsletters, social media campaigns, blogs, and website- Utilizing tools like SEMRush and Looker Studio for consistent reporting, analyzing metrics for both our competitors and our own campaignsEvergreen Writer @ HotCars (Canada)April 2023 - December 2023As an Evergreen Writer in the HotCars.com team, some of my achievements were as follows:- Authored and published over 100 high-quality automotive articles covering a wide range of topics including classic cars, luxury cars, American models, and upcoming releases- Achieved an average viewership of 100,000+ per month on the website, showcasing the ability to capture and retain audience interest- Managed the entire content creation process from research and writing to formatting and publishing using CMS, ensuring seamless integration and user-friendly presentation

At the NPD Group, I was part of the marketing team for the Pricing Excellence brand. My main responsibilities involved:-Extracting consumer purchase behaviours and insights through DecisionKey (enhanced POS data)-Deriving monthly PR and content strategies based on key data trends from the US Home Improvement market (grills, kitchen & bath, home appliances, etc)-Creating detailed industry reports for the US home improvement marketOn top of this I was also DecisionKey Certified.

At Viral Edge, I shifted gears in my career and took up a senior account management position after nearly 5 years in content marketing.My core responsibilities were as follows:-Led the client service department while dealing with key accounts such as Tapal and EBM.-Rigorously involved with campaign strategy, ideation and execution.-Managed the pitching process for prospective clients.

Stepping out of long-form content writing, I shifted to digital advertising and moving to social media and digital content marketing. While at Synite Digital, my role involved:-Developing and presenting campaign ideas to existing and potential clients.-Heading the content department and collaborating with the Design, Client Service, Media, and Strategy teams, while also attending client meetings.-Worked with a range of brands including:+ OPPO+ Standard Chartered Bank+ Huawei+ Engro Foods Ltd (Royal FrieslandCampina)+ J. Junaid Jamshed+ Faysal Bank Limited + Yamaha Motor Pakistan+ Colgate Palmolive Naturals

I began my career as an Executive Copywriter for one of the biggest content marketing companies in South Asia at the time.Among a team of 50+ copywriters, I was doing the following on a weekly basis:-Created engaging and SEO optimized content.-Edited and proofread content in both US and UK English.-Managed large volume projects, creating content plans and strategies.-Led a team of technical writers while managing deadlines and communications with the clients.