Insomniacs played a pivotal role in shaping my career as a content and copywriter. It was a crucial milestone where I honed my creative writing skills through the conceptualization and execution of campaigns. This experience expanded my creative horizons and provided a holistic understanding of both mainline and social media marketing, contributing significantly to my professional growth.

In this role, I focused on ideation along with writing to craft compelling content for campaigns involving major brands. It provided me with the opportunity to showcase my creativity in a way that resonated with each brand's unique tonality.