 Manage a team of marketing people working on brand initiatives Establish performance specifications, cost and price parameters, market applications and sales estimates Responsible for developing, implementing and executing strategic marketing plans for the organization, brand and products in order to attract potential customers and retain existing ones. Measure and report performance of all marketing campaigns Monitor market trends, research consumer markets and competitors’ activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand’s direction, choices and tacti Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction. Identifying new customers. Supporting sales and lead generation efforts. Creating promotions with advertising agencies. Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment. Compiling lists describing our organization's offerings. Organizing company conferences, trade shows, and major events. Building brand awareness and positioning. Evaluating and maintaining a marketing strategy. Directing, planning, and coordinating marketing efforts. Communicating the marketing plan. Developing each marketing campaign from start to finish. Researching demand for the organization's products and services. Evaluating competitors.

• Contributes to End to End recruitment process• Resource Generation through database search, references, job-sites etc.• Handling Junior, Middle as well as & Senior Level positions.• Handled various Domain, majority of IT, ITES, BFSI and Manufacturing sectors.• Screening, short listing of resumes on the basis of skills, work experience educational background etc.• Conducting First round of Interview over phone or at times by personal meet.• Grooming candidates for Interview to ensure a high Success/Conversion rate.• Negotiation of salary with Candidates and Following up with candidates till joining.• Preparing tracker/reports on a daily basis.• Handled Recruitment Drives• Reference check on client side • Joining, Induction and Exit formalities on client side, in-house • Conducting joining formalities for the new entrants.• Preparing “P-Files” for all the new joinees.• Maintaining and recording the data of the new joinees into the system.• Inducting them about company policies, “Do & Don’ts “, company culture and other general information.• Introducing the joinees with their respective leaders.• Sending introduction mail to all employees about new joining.• Issue Appointment Letters.• Allotting training Crews to the new joinees and following up with them at regular intervals. Compensation and Benefit  Statuary compliance  Leave Management Payroll management HRIS

“DEVISING A RETENTION STRATEGY FOR THE FIELD FORCE”, a detailed report was prepared on attrition at WANBURY