Fernanda Beyruti Email & Phone Number

State Of São Paulo, Brazil

Brazil

Brazil

São Paulo, Brazil

Main Responsabilities: To Develop Novartis Oncology Key Account Management area, in order to enhance level of engagement with different stakeholders, moving from a transactional relation to a joint created strategy, in major accounts, such as Oncoclinicas, Sirio Libanes, Amil, Ac Camargo, Intermedica, Hospital Mae de Deus, Hospital Moinhos de Vento, IOP and Erasto Gaertner.Responsible for the consolidation of the Development and tactical plans, together with the medical, product and marketing areas, in order to define customers strategy and initiatives.

São Paulo Area, Brazil

Management and development of Imaging sales portfolio in Sao Paulo and South Region.Team management of 8 people.

Sao Paulo - Brasil

Main responsibilities: Develop and build a strong relationship between Johnson and Johnson and key decision makers within customer’s organization. Treat customers as partners and pursue to become a “trusted advisor”, challenging them to grow their business with JNJ brands.Assist business development and negotiation of corporate contracts and agreements; ensure that these are fully adheres to plan.Create innovative strategies and tactics to find alternative ways to grow the business, facing market challenges. To analyze market trends and understanding how they could affect business dynamics.Effectively solve problems and manage risk, ensuring target’s achievement and customer satisfactionWorking with multiple franchises, devise a detailed tailored plan that maximizes revenue in the short and long term Promote and conduct account’s review on regular basis, evaluating client’s needs and trends as well as organization’s objectives.Ensure partnership is consistent with JNJ Credo and corporate guidelines at all times Main accounts: Sirio Libanes Hospital, HCOR Hospital, Beneficiencia Portuguesa Hospital and Santa Catarina Hospital’s group

Main responsibilities: Develop new businesses and relationship network in existing and in new accounts, selling Video Conferencing products, Services, and integrating Collaborative Communications tools.To enhanced the selling of Professional Services and integrating the Unified Communications between different solutions.Develop relationship with new channels and partners, focusing in IP integrators, Service Providers and IPBX vendors.Main accounts: Public Sector, Finance Industry Vertical (Itau - Unibanco,- BBA, Citibank, HSBC, Banespa and Bradesco) Retail Vertical (Wal Mart, Magazine Luiza), Vertical Healthcare, Vale do Rio Doce, Votorantin, IBM, HP, Promon Logicalis, Getronics, Siemens, Telsinc.Achievements: 100% of revenue and margin attainment, representing 200% growth from 2009 to 2010.

Main responsibilities:To develop new businesses and relationship network, in Corporate and Global Accounts Segment (> 3500 employees). Responsible of an Account Set of 120 new customers, offering Dell products and new IT solutions, managing pricing and margin strategies. Main accounts: Grupo Empresarial Angeles, Banamex, Unilever, Consorcio Ara, Nadro, Ciba, Sanofi-Aventis, Bachoco, Alpura, Costco, Deloitte, KPMG, Grupo BalAchievement:142% of revenue and margin attainment.

Main responsibilities:To develop new businesses in the Healthcare sector, implementing Intel’s digital healthcare vision in Mexico. Strategic relationship development with prospects and customers, in order to built a technology ecosystem with innovative solutions for the health industry. Main accounts: Instituto Mexicano del Seguro Social (IMSS), Ministry of Healthcare, Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado (ISSSTE)Achievements:Development of alliances and network to built as a show case the first digital hospital project of Latin America to the IMSS (The e-Hospital). Development plan for the connectivity architecture project of IMSS units, and the movil units of the ministry of Health.

Main responsibilities:Support the development and implementation of global marketing and sales strategy for Plastics.Interface between logistics, sales, controlling, Customer Care and three production plants, guaranteeing product availability and continuous customer supply. Business analysis including strategy, pricing, volume forecast and profitability. Negotiate with customer from Latin and North America.Analyze market tendencies, including raw material and competitors prices, checking its main movements to detect opportunities and threats. Research and development of domestic and foreign markets, looking for new product applications.Organization of events and fairs for BASF Plastics.Achievements:Export sales increase in 25% for Polystyrene and in 45% for SBS from 2003 to 2005; Finished goods Inventory reduction from 28 to 13 days, representing a cost save of USD 8M/year; Forecast deviation reduction by 20%; Payment terms reduction from 25 to 7.

Main responsibilities:Market study and research for launching the new “E-Diesel” product, prospecting customers, analyzing competitors and developing a strategy for its production and implementation.Optimize product management through raw materials supply, inventory level management and manufacturing capacity. Integrate sales strategies, guaranteeing product availability and supply, attending customer needs. Negotiate prices and develop relationship with new suppliers, continuously seeking cost reductions. Responsible for the major customers: Petrobrás and Suvinil. Achievements:Inventory reduction of R$ 1,4 million (28%) and 0,5 tons (22%); Manufacturing idle capacity reduction by 20%; Forecast deviation reduction by 9%; Manufacturing fixed costs reduction by 15%.

Postgraduate Degree, Marketing/Marketing Management, General

Postgraduate Degree, Polymer/Plastics Engineering

Education record

Bachelor, Business Administration