- Sponsorship Research- Marketing, Advertising & Promotion- Websites Management- Social Media Management- Relations with Sponsors, Vendors, Volunteers, Artists, etc.- Writing/Editing of various Content pieces- Logistic of various Events

SKILLSSTRATEGIC PLANNING• Identify business priorities in collaboration with Sales and Senior Management• Consult internal and external studies to identify solutions to market needs• Develop Research Strategies to measure the opinion and habits of our target clienteles• Write Creative and Media Planning briefs and present them to agencies• Analyze agency plans and recommendations and provide input/feedback• Present annual/quarterly plans to different stakeholders• Analyze campaign results for lessons learning and future considerationsCREATIVE AND CONTENT• Select relevant messages to meet business priorities• Supervise copy decks adaptation as well as ads and websites production• Identify and develop customer references to support creative and messaging• Collaborate with agencies and reputable medias in the strategic planning and roll out of Content Marketing programs• Identify available content (Videos, Infographics, White Papers, etc.), select the most relevant ones and supervise their adaptation• Build broadcast schedule and write copy for Social Media• Develop keyword/ad text lists for SEO/SEM campaignsACHIEVEMENTS• Coordination of the marketing program “Cognitive Cooking: Watson reinvents poutine” (2015): CMA Bronze Experiential and Innovative Media Award• Coordination of the Content Marketing program “Innovation in Action” in collaboration with L’Actualité (2007-2008): Ted Rogers Gold Innovation Award and Gold Media Innovation Award• Management of strategy, creation and production of local/tactical ad program offering customizable templates for North America IBM teams: Estimated annual savings of 1 million dollars• Contribution to maintaining a superior brand image and attainment of IBM business results in Quebec, as measured by various internal and external analyses

MAIN RESPONSIBILITIES AND ACHIEVEMENTS GRADUATES MAGAZINE: Manage and publish the Caducée magazine, a publication sent three times a year to over 35,000 recipients. Manage the budget, calls for tender and contracts; coordinate the committee’s meetings. - Increased revenues from ± $33 000 to ± $41 000 per issue thanks to the hiring of an advertising representative and the improvements made around the look & feel and content;SPONSORSHIPS: Manage activities related to the coordination of sponsorships for all major events: Gala du Commerce, Prix relève d’excellence, Entrevues HEC, golf tournaments, etc.: - Development of a more integrated strategy for optimized results.EVENTS: Plan, manage and produce various events and activities; manage relationships with organizing committees and meetings. - Production of an event planning guide for all Association committees that simplified the work of all members.MEMBERSHIP CAMPAIGN: Manage all activities supporting the membership campaign, operations with suppliers, relationships and committee meetings including the writing of texts for the various campaign vehicles. - Creation of a FAQ booklet for members to improve loyalty. ASSOCIATION NEWSLETTER: Manage and produce a newsletter distributed 25 times a year to over 6,000 recipients. - Successful transition of mailings from fax to email; OTHER RESPONSIBILITIES : - Management of a mentoring program between graduates and students of HEC Montréal; - Speech writing for the official representatives of the Association; - Management of the database and Web site of the Association.