Francesco Calabretta Email & Phone Number

Berlin, Germany

- Lead the delivery of new features from ideation to launch, overseeing prototyping, development, testing, and roll-out, while ensuring alignment with customer needs and business objectives.- Deliver Content Credentials technology across millions of SmartFrame embeds, ensuring that the implementation is constantly up to date according to the C2PA specs;- Maintain internal documentation up-to-date to improve the development team's efficiency and knowledge sharing.

Berlin, Germany

- Wrote technical briefs for implementing new product features.- Designed, built, and delivered a Magento extension and a WordPress plugin. Collaborated with an external development partner for the extension and our in-house development team for the plugin.- Conducted user researches and usability testings to guide design decisions.

Berlin, Germany

- Created high-fidelity prototypes using HTML, CSS, JavaScript.- Collaborated with multiple teams to deliver a new UX and UI for the SmartFrame viewer.

Berlin, Germany

- Built a new website and webinar platform using Bootstrap Framework.- CMS installation and management.- Collaborated remotely with a designer based in Australia, managing a 10+ hour time difference to deliver on deadlines.

Berlin, Germany

- Developed brand guidelines and UX/UI prototypes for various German tech companies within the GetTechTalent network.- Full stack digital marketing: from graphic design to marketing automation.- QA for iOS and Android apps.

Bologna, Emilia-Romagna, Italy

Back in 2014, YesWeDress was the first local clothes search engine in the city - like a bridge between offline retailers and online users.During my studies in Civil Engineering, I co-founded this startup with a friend and onboarded over 250 retail stores across US, the UK, Italy, and Spain.I was directly involved in frontend and backend development, graphic design, and marketing activities.In 2015, a leading Italian newspaper, Corriere della Sera, shared our story nationwide. We also won the ING Challenge, one of Italy's first startup competitions organized by ING Bank.

Civil Engineering, Civil Engineering

Education record