Responsible for developing sales programs and initiatives that integrate Support services into Microsoft Solutions (Modern Work, Business Applications, Applications & Infrastructure, Data & AI, Security, IoT & Mixed Reality) to help customers migrate, enable, and innovate using Microsoft Cloud Services (Azure, M365, D365). Partner with Microsoft business groups, accounts teams and Microsoft delivery teams to ensure that our customers realize transformational outcomes and have an outstanding end-to-end customer experience. Cloud Support solutions include Microsoft Unified, Premier, Enhanced Solutions, and Proactive Services.

The +100 Digital Advisors european team is dedicated to support our customers in Transforming their Business in the Digital age, to be prepared and properly face the 4th Industrial Revolution.Continued overperformed in all business metrics with 2-digits growth, placing Microsoft Europe in the Top 2 best performing worldwide areas, in the past 3 years.My role is to play a leading role in the Digital Transformation and Innovation projects in the european markets, setting the directions and orchestrating the internal resources needed to provide business value to our customers, positioning Microsoft as though-leader in our cloud first world.Achievements: Positioned Europe as the leading area among other Microsoft worldwide territories, both in terms of the quantitative results obtained as well as the quality. Continued contribution to define and set the worldwide strategies with Microsoft Corporation.

Define the business development strategies for Microsoft Spain, whilst providing key Microsoft Consumer & Online oriented partners with thought leadership to enable them establishing a mutually beneficial long-term partnership with Microsoft.Lead the relationship with those partners in Spain -- specifically Media and Entertainment, B2C and largest Online Groups in Spain-- demonstrating a systematic mindset from strategic planning to execution.

Define the business development strategies for Microsoft Spain, whilst providing key Microsoft Consumer & Online oriented partners with thought leadership to enable them establishing a mutually beneficial long-term partnership with Microsoft.Lead the relationship with those partners in Spain -- specifically Media and Entertainment, B2C and largest Online Groups in Spain-- demonstrating a systematic mindset from strategic planning to execution.Support and/or co-lead the special business engagement with strategic customers and partners requiring the engagement of multiple disciplines or product groups are involved Microsoft Consumer & Online groups (Microsoft Online Advertising, Windows Client, Windows Phone, MSN).Identify, refine and share with other Microsoft subsidiaries, Microsoft EMEA and Corporate headquarters the long-term requirements needed to match Microsoft´s goals in the Consumer & Online space, boosting the creation and adoption of shareable best practices, or leveraging them when appropriate from other markets. Establish effective rhythm of the business processes, including: deal pipeline and deal performance tracking.Achievements: Consistently outperforming all the KPIs and targets. One selected project which I led (client to remain undisclosed) was recognized by Steve Ballmer, CEO Microsoft, as his "favorite cloud computing application I have heard about to-date" (Nov, 2010).

Partner Development Manager for EMEA, with focus on Channel Breadth programs and definition of program strategies (i.e. SBSC, and others).Establishing and executing the Marketing Plans for Microsoft SMB online properties (bCentral and the Small Business Center). Set up of marketing and communication strategies, web based self-profiling mechanisms for SMBs, reference and lead transfer mechanisms to the Channel and management of the marketing expenses. Achievements: Consolidation of the previously dispersed marketing and communication strategies in the 5 Small Business Center pilot countries in EMEA, expansion of this property to 26 subsidiaries (22 languages), exceeding a 60% of the share of the worldwide results. Full control of Marketing Expenses including the subscription revenues and P&L in the case of bCentralStakeholder in the team responsible of the coordination and execution of Microsoft’s Economic Growth Citizenship Pillar (image, policies, perception and citizenship) and relationships between Microsoft EMEA and the European Union. Responsible or influencer in the coordination of diverse agencies across Europe (online content, PR, corporate image). Achievements: Development and launch of the EUGA (European Union Grants Advisor) initiative in 22 countries, referenced by Bill Gates during the Government Leadership Forum in Lisbon (Feb, 2005). Invited to participate during 2005 in the EMEA Citizenship Cabinet. EUGA was executed in 22 countries and channeled 490 million EUR in grants awarded to over 113,000 European companies, plus 431 local government organizations. Additionally more than 115,000 individuals were re-trained and their digital skills developed as a direct result of funding granted.

Responsible for online properties. Achievements: Launch of bCentral. Development of Marketing and Communication strategies (online, radio, TV, analysts, PR media). Highly evaluated by the vendors (on and off-site) reporting to me. Achievements: Site perceived by the market, the press and the analysts as the best and most preferred destination for SMBs in Spain. All metric goals and KPIs (revenues, traffic, leads and marketing expenses) achieved.

Management of Microsoft’s key Consumer and Retail Accounts in Spain (currently the Entertainment & Devices division) during 5 years. Establishing and monitoring strategic Marketing Plans for each account. Achievements: Accounts transitioned with Fiscal year revenues of over 8 million euros, surpassing a year-on-year growth in excess of 50% during the period.

From July 1993: Commercial consulting on PC network projects in IBM’s Large Accounts. Responsible for the sale of PCs to the small and medium-sized company market. Management of the distribution channels of these accounts. Manager of IBM’s International Accounts in the Spanish PC market.1990- 1993: Responsible for Consumer Personal Computer (PS/1 & Aptiva) Sales in Catalonia, Levante, the Basque Country, Canary Islands, Aragon and northern Castille. Development of the IBM distribution network in Madrid.