A cargo de desarrollar e implementar un plan estratégico de innovación y transformación digital en el municipio, materializando, los estudios y proyectos de inversión municipal en el área tecnológica, desde su etapa de ideación, hasta la etapa de factibilidad de ejecución y licitación, efectuando posteriormente la supervisión del diseño correspondiente, visando proyectos y facilitando el soporte y mejor continua.Además, debe resguardar y preservar el respaldo de todos los Sistemas Computacionales que se utilicen, como de la información procesada por las diferentes unidades municipales usuarias; diseñar y actualizar políticas de seguridad y protocolos para asegurar la continuidad de la operación.Finalmente, está a cargo de generar indicadores de gestión y del sistema de medición del actuar municipal en todas las áreas, proponiendo permanente mejoras en los procesos de gestión de la calidad.

Encargado de liderar la estrategia integrada de marketing, innovación y desarrollo desde una perspectiva corporativa, asegurando sinergias entre las diversas unidades de negocio para lograr un posicionamiento de marca coherente a largo plazo y contribuir al crecimiento del holding.Unidades de negocio incluidas:-Teleférico y Funicular de Santiago-Parque Aventura-Flota de buses Hop On- Hop Off-Tours y tickets a centros de recreación-Cadena de cafeteríasPrincipales desafíos: Transformación del área de Marketing, desde una conformación principalmente Offline a una estructura 100% omnicanal con foco digital. Desarrollo de plataforma Marketplace turistik.com para desktop y móviles, con e-commerce y sistema POS, integrada a un SaaS como backend, con funcionalidades de precios dinámicos, reserva y validación de autenticidad de tickets, gestión de oferta de terceros, perfiles de revendodores de servicios. Logros incluyen incremento del ticket medio del canal e-commerce en un 40% y una participación de canales digitales del 50%. Implementación de OTRS Zendesk integrado con chatbot AI para automatizar respuestas a consumidores. Creación de un mapa digital interactivo georreferenciado como Web App para visitantes del Parque Metropolitano, con más de 40,000 visualizaciones mensuales. Implementación de API para Revenue Management de precios dinámicos para adelantar la decisión de compra.  Ejecución exitosa de estrategia SEO con aumento del 25% en la Autoridad de Dominio.  Lanzamiento de un plan de influencers que incrementó seguidores en RRSS en un 30% y el engagement en un 50%. Desarrollo de proyectos innovadores como un sistema de digital signage, tótems de auto atención, gestores de fila y sistema de fotografías quick shot automático. Diseño de metodología automatizada de estudios cualitativos y cuantitativos para segmentación de usuarios para implementación de ofertas de up-selling y cross-seling.

Develop and manage the marketing plan for Chile Brand so as to position the country’s image in both domestic and international markets. Lead a team of 4 specialists.Main Achievements: Launched the License Program of Chile Brand, which promoted country of origin as a seal of distinction for high-quality national goods and services:o More than 400 brands joined during the first year of operationo The seal has gained a presence in 50 countries through these brandso Implementation of a digital campaign that reached 6 million peopleo Development of web and CMR for online application o Loyalty and User Benefits Program Development and implementation of the “Chile Que te Quiero” national campaign: In order to promote a sense of pride and generate brand identity, face-to-face meetings took place throughout the country, preceded by the formation of online creative communities (2016). A digital campaign was then implemented (2017) to confirm the selection of iconic symbols; finally, a tour was conducted to showcase the project’s illustrated maps (2018): o 2016 coverage: 16 regions and 11,000 people invited to participateo 2017 digital reach: +10 MM with an engagement of 66,596o Press: +180 publications Design and implementation of the Global Services international campaign: This digital campaign was carried out during 2017 and 2018 in cities in the US, Mexico, Colombia and Peru. The objective was to promote Chile as a trustworthy exporter of services in ICT, engineering and creative industries under the concept “Ask about Chile, a World of Services”.o Digital reach: 29.5MM peopleo Engagement: 3MM userso BTL Activations: 6 international trade fairso Press coverage: +100 publications

Created the first fashion and personal care premium platform aimed at men offering one place online sales and trend-related content. Focused on men who make their own decisions regarding clothes and who value quality and style without compromising comfort.Main responsibilities included: Designing and managing the online sales platform Negotiating arrangements with international and Chilean brands Building collections and catalogues, with more than 400 SKUs Estimating demand and optimizing inventory Optimizing distribution and storage Generating a marketing plan, PR and strategic alliances with media and bloggers. Setting prices and developing an annual promotional plan Identifying new brands and products

Headed and contributed to the development of mass market brands such as: Cor Intensa, Nutrisse and Olia. Implemented new product launches and achieved key product growth through promotional and informational campaigns.Main responsibilities included: Building and executing a marketing plan for each brand Developing a price strategy for each brand and product line in conjunction with the Supply Chain, Trade Marketing, Consumer Experience and Sales Force departments Developing media plans with specialized agencies Providing guidelines and content approval for social media content Developing BTL activations Adapting and developing POS content for brand visibility Planning promotional activities for individual customers Managing budgets to ensure profitability and growth for each brand and product  Generating market and shopper analysis to optimize brand (use of Scantrack/ Nielsen) Appraising Sell In-Sell Out demand and guiding new brand launches

Developed and led new brand and product launches (B2C/ B2B) overseeing all aspects of the process: research, design, marketing strategy, implementation, and performance indicator analysis.Main responsibilities included: Identifying new business opportunities Demand assessment and willingness-to-pay studies Financial and commercial project evaluation Brand building and product development Formulating commercial and marketing strategies Managing strategic alliances Coordinating and discovering synergies between internal divisions Managing Database and CRM Building customer loyalty and developing tools to measure satisfactionMajor projects implemented: Qué Pasa Minería magazine www.quepasa.cl Qué Pasa Energía magazine Senior 50+ magazine (magazine, community, web) B2C Event Company (international licensing, fairs and brand activation) Shared-risk business model development with strategic retail partners 360º shared-risk communications plan for large corporations

Main responsibilities included: Optimization of international passenger routes to determine most efficient hub, taking into consideration variables such as: Departure/Arrival time Stop-overs and wait time Weekly frequency Origin/Destination

Responsible for vetting, executing, finalizing and reconciling spot operations, SWIFT messaging and large-customer care.

A project to improve the quality of education through long-term tutoring on Saturdays by high school alumni enrolled in university, carried out as extracurricular activities. Main achievements: 25 ad honorem tutors recruited  25% increase in university admissions for that class