Francisco Javier Cano Aguilar Email & Phone Number

Lawrence, Kansas

Home Improvement business

Nueva York Y Alrededores, Estados Unidos

Marketing Project Manager for CONGO based on Non Violence International NGO.

Guatemala

G&T Bank Continental Group is the insurance products and banking services leading company in Central America.- Formed new marketing department focused on strategic marketing and brand strategy; hired, trained, and managed coordinators, researchers, and product managers, growing team from one to six employees. - Raised top-of-mind awareness from 25% to 33% within one year through effective advertising planning. - Contributed efforts toward first product planning strategy program.

Mexico Df

Mitsubishi marketing manager at Chrysler Group.- Enhanced sales by 15% from previous year by optimizing models and promotions. - Spearheaded Mitsubishi Rally, which is currently highly recognized event in Mexico, to heighten brand awareness. - Conducted range of promotional activities, including working with five most recognized universities in Mexico to provide training courses on safer driving to student population and NFL sponsorship.

Mexico Df

Responsible for the Audio Accessories in Sony Electronics.Segment management.• Introduced new headphone model to major warehouse and department stores, leading to 150% sales increase.• Improved overall audio and cable division sales by 30% and gross profit from 12% to 16% by securing six new dealers.

Mexico Df

Developed a new brand image of Truper. (Brand book and Copy Strategy) and created the new voltech brand.Advertising improvements to upgrade brand awareness.

Mexico Df

2001 - 2008 Mabe Mexico (Appliances) General Electric Brand Manager 2006 - 2008mabe brand coordinator 2004 - 2006Trademarketing chief 2001 - 2004Mabe Mexico (appliances) GE Brand ManagerLaunched a continental advertising campaign in 2007- 2008 (LATAM) with an international TV ad produced in Venezuela, México and Uruguay, increasing sales by 31% (vs py).Launched duplex colors line, refrigerators market share increased from 6% to 15% (vs py).Produced a Cannes winning TV ad.mabe brand CoordinatorDeveloped and launched a new brand image. TOM increase from 32% a 43% in one year.Trademarketing chiefDeveloped promotional contests for clients which increased sales 12% (vs py).

Digital Marketing, Digital Communication And Media/Multimedia

Learn to effectively use the most current tools, tactics, and techniques to acquire and engage digital customers.

Post Graduate Degree, Business And Marketing, Post Graduate Diploma

Activities and Societies: Post graduate education.This diploma last 1 year and six months.

Bachelor Of Business Administration (Bba), Marketing