Florent Cantat Email & Phone Number

San Francisco, CA, US

Miami, Florida, US

Cupertino, California, US

Park City, UT, US

• Led the CRM strategy and execution with 3 direct reports.
• 3 channels: email, SMS, and direct mail (including catalogs)
• Lifecycle marketing management
• SMS marketing pilot, generating 7-figure revenue in first 3 weeks
• CDP (Amperity) roll out business lead

San Francisco, California, US

• In addition to leading Vivino Wine Club go-to-market strategy, my role expanded to leading conversion rate optimization efforts for lifecycle marketing at a global level.
• CRO roadmap development
• Lifecycle discounting strategy
• A/B test strategy
• Liaison between engineering and commercial teamsKey achievements: increased 1st time buyer conversion rate by up to 35% in key markets; Operationalized new lifecycle discounting strategy;

San Francisco, California, US

• Go-to-market strategy owner for Vivino Wine Club, the most personalized Wine Club on the market.
• Unit economics reshaping through LTV modeling
• Marketing planning and execution with cross-functional partners
• Product optimization and new features developmentKey achievements: Launched the Wine Club after a short pilot and Turned it into a highly profitable channel; Opened Wine Club in the UK and designed the scaling plan for.

Emeryville, CA, US

• Managed Peet's Direct-to-Consumer business, reporting to the VP of E-Commerce and Direct channels.
• 8-figure P&L management
• Channel strategy
• Category management, pricing & forecasting
• Marketing strategy and budget
• Product roadmap

Emeryville, CA, US

San Francisco, California, US

• Helped brands and retailers build omni-channel retail and digital marketing strategies. Some customers:
• Peet's Coffee: tripled email subscribers, led website redesign in 2018 resulting in a 20%+ increase in conversion rate, enabled omnichannel marketing and collaboration, breaking siloes;
• ITALEAU: developed email and lifecycle marketing strategy and execution
• Chantal Guillon: enabled customer acquisition tactics

Billund, DK

• Omnichannel and E-Commerce strategy development and execution for 4 countries, France, Spain/Portugal and Italy. +30% growth YoY for 2 years, exceeding 100M€ in e-commerce sales.
• Omnichannel project lead with 3 strategic retailers and C-level executives involvement
• 3-year strategic roadmap owner and key initiatives deployment
• E-Commerce Go-to-Market strategy development
• Marketing planning for LEGO's e-retail key moments (Holiday season, Easter)
• Reporting and best practices sharing to the E-Com Center of ExcellenceKey achievements: Development and implementation of the first LEGO brand store on Amazon; Cross-retailer Holiday Wishlist microsites deployment.

Versailles, Île-de-France, FR

• Managed L'Éclat de Verre's E-Commerce business.
• E-Commerce and marketing strategy and day-to-day management
• Customer acquisition: launched affiliate marketing and paid media programs
• CRM: lifecycle implementation in collaboration with cross-functional partners
• Omnichannel: click & collect launch across the 31 stores to drive foot traffic and attachment
• Business development (transforming the business into a marketplace)

• Co-founded Allyouneediswine.fr (B2C) and Le Comptoir des Cépages (B2B). All You Need Is Wine:
• Brand marketing strategy: positioning, value proposition, target audience definition
• Led Allyouneediswine.fr end-to-end launch
• Acquisition strategy: email marketing, paid, owned & earned media, including an innovative "Pay with a Tweet" feature leveraging shipping costs to acquire new users
• Social Media ManagementLe Comptoir des Cepages (B2B)
• Set up lead generation strategy

Social shopping website (defunct) focusing on sustainable goods.

Lyon, FR

Economics, 160 students.