Florent Cantat Email and Phone Number
San Francisco, CA, US
Florent Cantat's Location
San Francisco, California, United States, United States
Florent Cantat's Contact Details
Florent Cantat work email
- Valid
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Florent Cantat personal email
n/a
Florent Cantat phone numbers
About Florent Cantat
15 years experience in ecommerce, CRM, and digital experiences, management of multimillion dollars P&L and marketing budget for large and medium-sized organizations.
Florent Cantat's Current Company Details
Florent Cantat Work Experience Details
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Head Of E-Commerce And DigitalSightglass CoffeeSan Francisco, Ca, Us
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Founder & Chief Executive OfficerHeritage Cellar Jun 2024 - Present -
Chief Executive OfficerEarth Labora May 2024 - Present -
Director, E-Commerce & CroNeon Flux Jan 2023 - May 2024Miami, Florida, Us -
Retail Online Innovation & Strategy ConsultantApple Nov 2022 - Jan 2023Cupertino, California, Us -
Director, CrmBackcountry May 2022 - Nov 2022Park City, Ut, UsLed the CRM strategy and execution with 3 direct reports.• 3 channels: email, SMS, and direct mail (including catalogs)• Lifecycle marketing management• SMS marketing pilot, generating 7-figure revenue in first 3 weeks• CDP (Amperity) roll out business lead -
Senior Marketing Manager, Cro & SubscriptionVivino Oct 2021 - May 2022San Francisco, California, UsIn addition to leading Vivino Wine Club go-to-market strategy, my role expanded to leading conversion rate optimization efforts for lifecycle marketing at a global level.• CRO roadmap development• Lifecycle discounting strategy• A/B test strategy• Liaison between engineering and commercial teamsKey achievements: increased 1st time buyer conversion rate by up to 35% in key markets; Operationalized new lifecycle discounting strategy; -
Senior Marketing Manager, SubscriptionVivino Jul 2021 - Sep 2021San Francisco, California, UsGo-to-market strategy owner for Vivino Wine Club, the most personalized Wine Club on the market.• Unit economics reshaping through LTV modeling• Marketing planning and execution with cross-functional partners• Product optimization and new features developmentKey achievements: Launched the Wine Club after a short pilot and Turned it into a highly profitable channel; Opened Wine Club in the UK and designed the scaling plan for other markets.
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Senior Manager, DtcPeet'S Coffee Apr 2020 - Jun 2021Emeryville, Ca, UsManaged Peet's Direct-to-Consumer business, reporting to the VP of E-Commerce and Direct channels.• 8-figure P&L management• Channel strategy• Category management, pricing & forecasting• Marketing strategy and budget• Product roadmap• Operations & fulfillmentKey achievements: rebuilt Peet's subscription offering and acquisition strategy through LTV modeling, doubling Peet's subscribers; Led Peets.com replatforming (business side) from Magento to Shopify Plus to support growth and product roadmap; Deployed Buy Online Pick Up In Store in 4 weeks to support Peet's Coffeebars business when the pandemic hit. -
Digital Marketing ConsultantPeet'S Coffee Sep 2017 - Mar 2020Emeryville, Ca, Us
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Omnichannel Marketing & Ecommerce Strategy ConsultantRetailnative Sep 2017 - Dec 2020San Francisco, California, UsHelped brands and retailers build omni-channel retail and digital marketing strategies. Some customers:• Peet's Coffee: tripled email subscribers, led website redesign in 2018 resulting in a 20%+ increase in conversion rate, enabled omnichannel marketing and collaboration, breaking siloes;• ITALEAU: developed email and lifecycle marketing strategy and execution• Chantal Guillon: enabled customer acquisition tactics -
Retail Ecommerce Manager France, Iberia & ItalyLego Group Oct 2015 - May 2017Billund, DkOmnichannel and E-Commerce strategy development and execution for 4 countries, France, Spain/Portugal and Italy. +30% growth YoY for 2 years, exceeding 100M€ in e-commerce sales.• Omnichannel project lead with 3 strategic retailers and C-level executives involvement• 3-year strategic roadmap owner and key initiatives deployment• E-Commerce Go-to-Market strategy development • Marketing planning for LEGO's e-retail key moments (Holiday season, Easter)• Reporting and best practices sharing to the E-Com Center of ExcellenceKey achievements: Development and implementation of the first LEGO brand store on Amazon; Cross-retailer Holiday Wishlist microsites deployment, engaging hundred of thousands of new shoppers; Connected in-store kiosks development and implementation at 2 major retailers; Digital training plan development and execution for Marketing and Sales teams across 4 countries. -
E-Commerce And Digital Marketing ManagerL'Éclat De Verre Feb 2014 - Sep 2015Versailles, Île-De-France, FrManaged L'Éclat de Verre's E-Commerce business.• E-Commerce and marketing strategy and day-to-day management• Customer acquisition: launched affiliate marketing and paid media programs• CRM: lifecycle implementation in collaboration with cross-functional partners• Omnichannel: click & collect launch across the 31 stores to drive foot traffic and attachment• Business development (transforming the business into a marketplace) -
Marketing Manager • CofounderAll You Need Is Wine Jul 2012 - Nov 2013Co-founded Allyouneediswine.fr (B2C) and Le Comptoir des Cépages (B2B). All You Need Is Wine:• Brand marketing strategy: positioning, value proposition, target audience definition• Led Allyouneediswine.fr end-to-end launch• Acquisition strategy: email marketing, paid, owned & earned media, including an innovative "Pay with a Tweet" feature leveraging shipping costs to acquire new users• Social Media ManagementLe Comptoir des Cepages (B2B)• Set up lead generation strategy -
Digital Marketing ManagerLegreener Apr 2011 - Jun 2012Social shopping website (defunct) focusing on sustainable goods. -
Teacher AssistantUniversité Lumière Lyon 2 Sep 2010 - Jun 2012Lyon, FrEconomics, 160 students.
Florent Cantat Skills
E Commerce
Marketing
Marketing En Ligne
Seo
Web Marketing
Marketing Strategy
E Commerce Optimization
Marketing Digital
Community Management
Blogging
Management
Market Research
Sem
Digital Marketing
Statistiques Web
Social Media
Online Marketing
Online Advertising
Gestion De Projet
Web Analytics
Strategy
Blog
Optimisation Des Moteurs De Recherche
Entrepreneuriat
Gestion De Projet Web
Gestion De La Relation Client
Marketing Social
Florent Cantat Education Details
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Université Lumière Lyon 2Econometrics And Quantitative Economics
Frequently Asked Questions about Florent Cantat
What company does Florent Cantat work for?
Florent Cantat works for Sightglass Coffee
What is Florent Cantat's role at the current company?
Florent Cantat's current role is Head of E-Commerce and Digital.
What is Florent Cantat's email address?
Florent Cantat's email address is f.****@****mail.fr
What is Florent Cantat's direct phone number?
Florent Cantat's direct phone number is +141546*****
What schools did Florent Cantat attend?
Florent Cantat attended Université Lumière Lyon 2.
What are some of Florent Cantat's interests?
Florent Cantat has interest in Webmarketing, Children, E Commerce, E Business, Gastronomie, Social Media, Marchés Financiers, Gastronomy, Voyages, Travel.
What skills is Florent Cantat known for?
Florent Cantat has skills like E Commerce, Marketing, Marketing En Ligne, Seo, Web Marketing, Marketing Strategy, E Commerce Optimization, Marketing Digital, Community Management, Blogging, Management, Market Research.
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