Fred Carbonare Email and Phone Number
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As an accomplished digital marketer and entrepreneur, I bring over two decades of experience in technology and business leadership to the table. I have a proven track record of founding and scaling companies, with a particular emphasis on leveraging technology to drive growth and innovation.Currently, I serve as the CTO at BLANC, a digital platform that is revolutionizing the fashion, art, and beauty industries. In my role at BLANC, I focus on evolving the platform, driving growth, maximizing profitability, and ensuring the success of product launches and marketing campaigns.Before my tenure at BLANC, I founded and led Olivas Digital, a digital marketing agency, for over nine years. I currently maintain a role as chairman. In its first decade, Olivas Digital developed more than 500 projects, ranging from corporate websites to e-commerce and custom platforms. I was involved in the entire process, from understanding the requirements to planning and conducting the final review of deliverables.With a natural inclination towards change, entrepreneurship, and resilience, I started my first venture at the age of 13. I firmly believe in the power of technology to transform industries and create new opportunities for growth and innovation. I am always open to connecting with like-minded professionals and exploring potential collaborations.
Blanc Fashion
View- Website:
- blancfashion.com
- Employees:
- 8
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CtoBlanc Fashion Jan 2023 - PresentMilão, Lombardia, ItáliaI am responsible for developing and enhancing products based on market research and consumer behavior. Additionally, I manage the scope of launches, ensuring that resources are delivered to end users effectively. I also establish pricing and product positioning strategies, aiming to differentiate the company from competitors. I propose the roadmap of deliverables, report delivery status, and strive to achieve goals across all areas of the organization. My role is focused on driving growth, maximizing profitability, and achieving success in product launches and marketing campaigns.
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Chairman / Co-FounderOlivas Digital Jan 2023 - Present -
Ceo / Co-FounderOlivas Digital Nov 2013 - Dec 2022Milan Area, ItalyStarting from scratch, in 9 years we developed more than 400 projects. From corporate websites to e-commerce and custom platforms including recurring payment management and different kinds of integrations. I was involved during the entire process, from the understanding of the need requirements, financial proposal, planning, schedule and final review of deliverables. My partner and co-founder managed the development team but all the technical specs we defined together.In the last 5 years we also managed digital marketing campaigns focused on inbound marketing for e-commerces, B2B and NGO companies. During that period I led a team of 8 persons that was responsible to manage more than 15 clients simultaneously. As head of the marketing department I did all the onboarding and strategic planning for more than 30 clients, setting objectives, KPIs, buyer journey, content pillars, marketing tools and integrations and paid media strategy.Profitable since the beginning we grew yearly around 35%, nowadays have an EBITDA around 20% and makes $500k of revenue. At Olivas Digital we worked with other agencies, small and big companies like Nespresso, Johnson & Johnson, VISA, Bayer, Aché, Abbott, Ogilvy, JeffreyGroup, WWF and Motul. And always kept our NPS above 70 points.
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Partner & Head Of MediaJota3W Comunicação Digital Dec 2014 - Dec 2018São Paulo Area, BrazilI came to jota3w to start the paid media department. We started managing lead generation campaigns for a big real estate company in Brazil focused on luxury apartments, one of those campaigns generated R$ 150 millions on sales with just R$ 150k on ad spending. -
TeacherFaculdade Impacta Tecnologia Jun 2016 - Dec 2016São Paulo Area, BrazilEntrepreneurship and Finance for Digital Marketing MBA -
PmoIdeal H+K Strategies Aug 2014 - Dec 2014São Paulo Area, BrazilHead of new business development for the group, that represents IDEAL and Concept PR, and management of strategic projects for the companies and clients -
Director Of Media And New Business DevelopmentAgência Ideal Dec 2012 - Jul 2014São Paulo Area, BrazilEstablished media operations integrated to other communication tools like PR and Branded Content, provided for clients such as Alelo, Baidu, GE, OLX, Transitions, IBOPE Media and others. Also worked ahead of new business development being the point of contact for prospects and leading the internal team to create innovative and strategic communication proposals.
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Director Of Marketing And Product ManagementImovelweb Jun 2012 - Nov 2012São Paulo Area, BrazilLeaded marketing campaigns to increase website audience and lead generation for advertisers and brokers with internal team and agencies. Also worked together with tech team and CEO to rethink the product, improving performance, user experience and business results. -
Digital Marketing Manager At VejaAbril Jul 2011 - Jun 2012São Paulo Area, BrazilReporting to the Marketing manager, was responsible for analysis and definition of digital products strategy including mobile apps for smartphone and tablet, digital magazine and sites VEJA São Paulo, VEJA Rio and VEJA RegionaisLeaded the development of new apps and improvement of existing products with external developers and responsible by the interface between editors, commercial and advertisersDuring this time those products exceeded expectation on revenue and audience being profitable for the company -
Product ManagerEditora Abril May 2006 - Jul 2011São PauloLead development and marketing strategy for digital products including tourism website and mobile apps and partnership program with GPS manufactures, Google and digital map providers to distribute tourism guide content
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OwnerAgência It'S Dec 2003 - Jun 2006São Paulo Area, BrazilFounded and leaded the establishment of a digital producer, acting as project manager with a 3 person team, customer relationship and administration of the companyDuring this 3 years developed up to 40 sites, including 2 e-commerce websites with online payment and institutional and content websites for Editora Abril, DINAP, Botti Rubin, Instituto de Engenharia de São Paulo, and others
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WebmasterEditora Abril May 2000 - Feb 2005Webmaster of INFO Exame's website and responsible for other websites such as Superinteressante, Playboy, VIP, Men´s Health (BR), Guia Quatro Rodas, Viagem e Turismo, National Geographic Brasil, Mundo Estranho, Vida Simples, INFO Corporate, Exame, Você S/A, Placar and Quatro Rodas.
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Intranet WebmasterMha Engenharia Jan 1999 - Jan 2000Worked on intranet development, specially on necessary support for ISO 9000 certification, reached on august of that year.
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DesignerArqu&Design Jun 1998 - Dec 1998CAD designer
Fred Carbonare Skills
Fred Carbonare Education Details
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Business, Management, Marketing, And Related Support Services -
Marketing -
Instituto De Ensino Santo IvoHigh School
Frequently Asked Questions about Fred Carbonare
What company does Fred Carbonare work for?
Fred Carbonare works for Blanc Fashion
What is Fred Carbonare's role at the current company?
Fred Carbonare's current role is Experienced Digital Marketing Strategist and Entrepreneur | CTO at BLANC | Chairman at Olivas Digital | Committed to Business Growth and Innovation.
What is Fred Carbonare's email address?
Fred Carbonare's email address is fc****@****ail.com
What is Fred Carbonare's direct phone number?
Fred Carbonare's direct phone number is +55119896*****
What schools did Fred Carbonare attend?
Fred Carbonare attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Universidade Presbiteriana Mackenzie, Instituto De Ensino Santo Ivo.
What are some of Fred Carbonare's interests?
Fred Carbonare has interest in Social Services, Children, Crianças, Mobile, Technology, Social Media, Internet, Serviços Sociais, Environment, Education.
What skills is Fred Carbonare known for?
Fred Carbonare has skills like Digital Marketing, Digital Media, E Commerce, Mobile Marketing, Advertising, Marketing Communications, Digital Strategy, Social Media Marketing, Online Advertising, Mobile Applications, Social Media, Marketing.
Who are Fred Carbonare's colleagues?
Fred Carbonare's colleagues are Jéssica Arielle, Amelia Peters, Juliana Branco Babin, João Pedro Vital, Robert Forrest, Bruna Moll Riccioppo, Carine Aguiar.
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