I specialize in creating and growing products, services, spaces, and brands. Over the years, I've launched two dozen companies, developed a handful of real estate projects, positioned new companies and reimagining old brands. I've done fundraising for several startups, been an investor in some, and have worked through mergers and acquisitions. I’m a partner in Novel Technologies, the first creative studio with domain experience in quantum computing, natural sciences, and deep tech. We work with founders and fund managers to transform complex technologies into brands and narratives that are understood and adopted by investors, talent, partners, customers, media and the general public. Notable projects include SEEQC, a quantum computing company headquartered in New York, with outposts in London and Naples; and SENNOS, a sensing technology and analytics platform. Previously, I co-founded Another Structure, helping real estate owners and investors by reimagining underperforming assets and creating value in buildings that are obsolete or undervalued. We coordinate the creative direction from inception all the way to operations and some projects include Austere, Alma, Park, and Stockholm Stadshotell. Prior, I was the CEO and creative director of Great Works Americas (now NoA Ignite), a digital innovation, marketing and product design agency with offices in Stockholm, Copenhagen, Barcelona, New York, Tokyo and Shanghai. I spent ten years in the film industry, first in development for Academy Award-winning producer Edward Saxon ("Silence of the Lambs", "Philadelphia", "Adaptation"), and later producing films including "Big River Man", "My Favorite Neoconservative", and "Destricted", an anthology film series directed by leading artists, photographers, and filmmakers including Marina Abramovic, Matthew Barney, Larry Clark, Sam Taylor-Wood, Richard Prince, and Gaspar Noé, which premiered at Sundance and Cannes.Born in Stockholm, my career began in the mid-nineties when I founded Graceland Sthlm, which was sold to A-Com, a holding company listed at Nasdaq Stockholm.My process and methodology was developed during 25-years as a creative director at a series of agencies, startups and brands and has proven successful from startups to major global corporations including Absolut, Bloomberg, IKEA, Volvo, H&M, Estée Lauder, IBM, MoMA and President Obama’s White House.I live in New York with my daughter.