My name is Fernando Castillo. I was born in Mexico City. I have a degree in Marketing from Tecnológico de Monterrey and the University of Oregon and a Master's in Administration from the Instituto Tecnológico Autónomo. I have taken several refresher courses, like the Google CMO Academy by Columbia University. I also had the privilege of serving on a jury in the Effie awards.I have over 20 years of experience in FMCG multinational companies such as SC Johnson & Son, Nestlé, and Yum! Restaurants International, and Mead Johnson Nutrition. For the last 12 years, I've developed a deep knowledge of the wine & spirits industry in leading companies like Pernod Ricard; and La Madrileña in top marketing positions in charge of challenging brands such as Raid, Helados Nestlé, Taco Bell, KFC, Enfagrow, Caribe Cooler, Ballantine's, The Glenlivet, Sauza, Ron Antillano, Tequila Jarana and successfully represented in México a broad portfolio of wines & Spirits from the leading producers worldwide such as E.J. Gallo, Grupo Peñaflor, VSPT, Heaven Hill, Sazerac, Fratelli Branca. The experience is extensive, and I understand that there is always an opportunity to continue learning to add value, therefor I would love your brand to be on this list.I also have entrepreneurial experience when I took part in the launch of RFRSH brands, a Joint Venture between two Guatemalan companies (ILG and CBC), a start-up destinated to dominate the RTD category in the Americas.With extensive experience in creating brand strategies, understanding market dynamics, advertising communication development, leadership in innovation processes, the discovery of consumer insights through market research, trade marketing execution, price strategy analysis, and commercial management in general, I can manage consolidated brands, as well as brands that are in the entire development stage.Creative, assertive, and fixed on results are some features that describe my way of working and obtaining results.I invite you to meet me!
Listed skills include Brand Strategy, Communication Developmet, New Product Launch, Fmcg, and 14 others.