Francisco Castro Santos work email
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For the last 9 years, I've been outlining and strategising the global marketing objectives of the company and am responsible for managing the execution of the tactics that support them. From macro view and reporting to micro execution (validating copywrite, executing visuals for campaigns, managing events, creation of video assets, paid advertising, website re-design and optimisation, SEO and all possible other acronyms, etc), I'm involved in every aspect of the process of outlining and executing a marketing strategy with global reach.
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Marketing ManagerApliqoGeneva, Ge, Ch -
Head Of MarketingApliqo Dec 2023 - Present- Study, planning, execution, and deployment of global Digital Marketing strategy aligned to the directives and vision established by the CEO. - Brand design and activation: Creation of brand, digital and printed collateral, events, and exhibits.- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales. -
Digital Marketing ManagerApliqo Nov 2013 - Dec 2023Zurich, Switzerland- Study, planning, execution, and deployment of global Digital Marketing strategy aligned to the directives and vision established by the CEO. - Brand design and activation: Creation of brand, digital and printed collateral, events, and exhibits.- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales. -
Head Of Global Marketing Management And Visual CommunicationCubewise Sep 2019 - Dec 2023Global- Study, planning, execution, and deployment of global Digital Marketing strategy for 10 countries. - Brand design and activation: Creation of brands, digital and printed collateral, events, and exhibits.- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales.- Successfuly pitched, produced, co-wrote, co-directed, co-edited a documentary about TM1 in order to raise the profile of the… Show more - Study, planning, execution, and deployment of global Digital Marketing strategy for 10 countries. - Brand design and activation: Creation of brands, digital and printed collateral, events, and exhibits.- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales.- Successfuly pitched, produced, co-wrote, co-directed, co-edited a documentary about TM1 in order to raise the profile of the technology within the FP&A industry. Released in 2020 - https://tm1.film- Using photography, film, and video as support and collateral to the aforementioned campaigns but also to support the Cubewise’s overall positioning.- Deployment, management, and leverage of CRM (Salesforce) as a way of centralising leads and contacts to efficiently use marketing communications and improve the global sales process.- Deployment, management, and leverage of Marketing Automation Systems (Marketo, Autopilot, and Mailchimp).- User experience design. Show less -
Head Of Visual CommunicationCubewise Nov 2013 - Aug 2019Global -
Graphic DesignerUnion Cycliste Internationale Apr 2011 - Nov 2013Aigle, Switzerland- Author of the logo of the UCI Track Cycling World Cup: Brand identity, brand manual, tv graphics, website proposals for individual organizing committees, localisation of posters and event communications — https://en.wikipedia.org/wiki/UCI_Track_Cycling_World_Cup- Rebranding of the UCI Mountain Bike Word Cup: Brand identity, brand manual, tv graphics, localisation of posters and event communications.- Editing and publishing of news segments to be used on the UCI YouTube Channel.-… Show more - Author of the logo of the UCI Track Cycling World Cup: Brand identity, brand manual, tv graphics, website proposals for individual organizing committees, localisation of posters and event communications — https://en.wikipedia.org/wiki/UCI_Track_Cycling_World_Cup- Rebranding of the UCI Mountain Bike Word Cup: Brand identity, brand manual, tv graphics, localisation of posters and event communications.- Editing and publishing of news segments to be used on the UCI YouTube Channel.- Responsible for maintaining and upkeeping the brand manuals and printed communication media of UCI’s main competitions, the World Championships.- Responsible for the design and photoshoot of the UCI’s Level 1 Coaching Handbook.- Creative director of the 2013 UCI Yearbook published by the Union Cycliste Internationale. Show less -
Graphic DesignerSkins International Trading Ag Aug 2010 - Mar 2011Steinhausen, Switzerland- Maintanance of the brand manuals.- Updating of catalogs.- Conceptualization and design of packaging and branding materials for the launch of a new product line called A200 (compression clothing).- Directed the photoshoots of new products for existing product lines.- Accompanied professional cycling teams as a photographer.- Supported the CIO in the implementation and maintenance of a Digital Asset Management System.- Creation of localized materials for individual… Show more - Maintanance of the brand manuals.- Updating of catalogs.- Conceptualization and design of packaging and branding materials for the launch of a new product line called A200 (compression clothing).- Directed the photoshoots of new products for existing product lines.- Accompanied professional cycling teams as a photographer.- Supported the CIO in the implementation and maintenance of a Digital Asset Management System.- Creation of localized materials for individual territories. Show less -
CreativeBetley Whitehorne Jan 2009 - Dec 2009Guernsey, Channel IslandsTasks and responsibilities included producing concepts and publications for diverse clients such as KPMG, Guernsey Gas, Ozannes, Blue Island Airways, Butterfield Bank and Close Funds.
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Apple GeniusIq Computers Jan 2009 - Dec 2009Guernsey
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Course Leader Of The Audiovisual Technician CourseEscola De Tecnologia E Gestão De Barcelos Sep 2008 - Jan 2009Barcelos
Francisco Castro Santos Skills
Francisco Castro Santos Education Details
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Average Of 5.7/6 -
Pass -
Die Gestalten VerlagInfographics -
First Class Hons -
Cinematography And Film/Video Production -
Occupational Safety And Health Technology/Technician -
Colégio Luso-FrancêsScience
Frequently Asked Questions about Francisco Castro Santos
What company does Francisco Castro Santos work for?
Francisco Castro Santos works for Apliqo
What is Francisco Castro Santos's role at the current company?
Francisco Castro Santos's current role is Marketing Manager.
What is Francisco Castro Santos's email address?
Francisco Castro Santos's email address is fr****@****302.com
What is Francisco Castro Santos's direct phone number?
Francisco Castro Santos's direct phone number is 417867*****
What schools did Francisco Castro Santos attend?
Francisco Castro Santos attended University Of Lausanne - Unil, Hyper Island, Die Gestalten Verlag, University Of South Wales, Universidade Católica Portuguesa, Instituto Superior Da Maia, Colégio Luso-Francês, Lycée Français International De Porto.
What are some of Francisco Castro Santos's interests?
Francisco Castro Santos has interest in Children.
What skills is Francisco Castro Santos known for?
Francisco Castro Santos has skills like Graphic Design, Art Direction, Branding And Identity, Layout, Typography, Illustrator, Brochures, Visual Communication, Photography, Indesign, Communication Design, Advertising.
Who are Francisco Castro Santos's colleagues?
Francisco Castro Santos's colleagues are Ada Trajer - Majer, Daniele Tedesco, Luca Brügger.
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1krafteurope.com
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Francisco Castro Santos
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