Fernando Cabral Email & Phone Number

Berlin, Berlin, De

Focused on the growth and profitability of the region supporting all related teams in new sales acquisition, installed base growth, and retention of assigned accounts.Ensure that the company's goals and objectives are aligned with the local market conditions, and customer needs. Managing a team of local staff, coordinating with the headquarters and other regional offices, and developing and executing the business plan for the country or region.· Covering various responsibilities, which fundamentally play into the growth and profitability of new sales acquisition, installed base growth, and assigned account retention.· Responsible for the coordination and direction of a region.· Provide leadership and Company vision.· Play a critical role in formulating and executing the regional growth strategy.· Work directly with New Business in developing and maintaining a solid pipeline· Consistently and successfully meet sales revenue goals and maintain consistent sales activity quarter over quarter· Help plan and execute event strategies· Collaborate closely with internal teams to advocate for clients and to grow/renew business across the region· Provide guidance and cross-departmental coordination as sales leadership voice with key department heads including Products, Marketing, Finance, Support, Business Development, and Sales Operations. Understanding of decision-making and KPIs in each of these departments are key.· Strategy and go-to-market plans and operations for the LATAM· Also involved in hiring, managing, and supporting sales staff. Effectively handle performance across the team to hit goals for the regions and manage poor performers.

Berlin, Berlin, De

Berlin, Berlin, De

Responsible for the management of the main clients in Latin America, focused on the account development and management related to client success.Work closely with managers, executives, and mobile marketing stakeholders to maximize ROI and leverage companies toward sophistication of app measurement, security, and automation.

San Francisco, California, Us

• Managing the sales cycle including qualification, demo, presentations, proposals and close.• Maintain detailed notes on deal progress using Salesforce.com, maintain accurate lead pipelines, opportunity forecasts and reports on a regular basis.• Work closely to Business Development Team to build strategy of Lead generation.• Sales cycle management, services scoping and post-sale activities and with the Cross-cloud Team to find up-selling opportunities and present a full platform solution.• Leverage relationship and present a consultative approach on the installed base to find opportunities and secure the Customer Success.

San Francisco, California, Us

• Managing all (60) Marketing Cloud Partners in Latin America. Supporting 3 RVPs and 25 AEs.• Identify, recruit, onboard and develop new partners to find opportunities, perform presale and post-sale activities, and drive revenue.• Manage current partners to bring in new business.• Work closely with Main Partners Go-to-market strategy, Account planning and forecasting cadence focused on revenue.• Work closely with RVPs and Account Executives to bring in new business, and to avoid attrition, and build success cases overall ongoing customer success.• Maintain accurate lead pipelines, opportunity forecasts, and reports on a regular basis.• Execute Marketing events and Campaigns, Training and enablement strategy and events.• Support Sales team and Partners to execute complex contracts and negotiations.Main results • Exceed in + 10% all quarters goals • Achieving yearly quota before the end of Q3; • Increase Partners attachment in 20% and Sourced revenue growth 39% • Increase in 157% area’s revenue and that was managed by 5 people in the previous fiscal year.

San Francisco, California, Us

Responsible for Strategic Channel Partners & Alliances in Brazil, Partners events, go to market strategy, recruitment and enablement of key partners, and working closely with our Direct Sales Team and all existing Partners with regular forecasting cadence focused in revenue growth and scalability.• Responsible for driving the strategic relationship with business partners• Attain quarterly and annual sales targets of go-to-market solutions• Design and execute business plans, manage cross-functional teams from all Clouds• Actionable Planning which will include development of joint solutions, sales training/education, and pipeline generation• Manage Partner relationship to maximize revenue and to ensure partner commitment• Manage C-level relationships with partner executives• Initiate joint account planning and strategy sessions liaising with regional sales leads• Initiate and conduct sales readiness training events• Recruit new partners that can fulfill the strategy and profile defined• Manage current partners to drive new business and renewals to achieve quota• Maintain accurate lead pipelines and opportunity forecasts and report to team on regular basis• Drive and execute complex resell contract negotiations.• Provide the Marketing Cloud Channel Leadership team with strategic recommendations regarding partner relationships and consistent financial reporting metrics• Work with marketing to plan marketing events• Identifying & gaining commitment for reference-able case studies within named partners.Main results• Exceed H2 goals in over 110% in one quarter• Global Top Performer in the first quarter in the position (Biggest pipe created and biggest revenue).• 223% of the quota in the second year

San Francisco, California, Us

Responsible for Enterprise and Strategic new Business at Salesforce Marketing Cloud- Identification, classification and mapping of potential customers;- Prospecting new customers in search of opportunities to commercialise solutions of marketing online; - Visits / meetings / presentations of products portfolio and services to new and existing clients;- Strategy definition, business plan and action plan;- Preparation of business proposals and follow up;- Order generation and monitoring controls of customer contracts;- Monitoring accounts for maintenance, seeking new opportunities for up-sell and cross-sell;- Feeding the CRM system (Salesforce) for relationship management and administrative controls;- Management Pipeline and Sales Forecast giving feedback on progress and opportunities;- Participation in Technical and Business conferences in Brazil and North America.Main Results - 130% of yearly quota.

Indianapolis, In, Us

• Responsible for selling solutions of Marketing Online (Email-marketing, Social media, Mobile and Web).• Lead Generation and customer retention.• Commercial visits, conducting demonstrations, POCs, and presentations.• Setting the scope of the solution to meet customer needs.• Negotiations, proposals drafting, follow-ups, sales forecast, and pipeline.Main results• 2 quarters nominated Best Business Manager Brazil with more new logos and biggest revenue.

São Paulo, Sp, Br

o Responsible for team management (2 internals and 1 web designer)o Development of the business plan and market strategies.o Management of sales strategy and revenue from affiliate networks.o Consultative sales of Online Media (Email Marketing, Social Posting, and Display).o Identify, understand and suggest media strategies for clients always focused in ROI.o New business prospection and retention of existing clients.o Development of Media Kit, Contracts and proposals, CRM (Salesforce) configuration, Inventory management (DoubleClick), Media Segmentation.Main results• 300% Revenue growth YOY.

São Paulo, Sp, Br

o Consultancy and development of customisations on ATS software for recruitment processes.o Support for initial setup of the system and Training.

São Paulo, Sp, Br

o Responsible for New Business.o Business presentations, negotiation and follow-ups.o Drawing up of proposals.o Development of the list of leads and prospecting.

Development of research, newsletters, purchase and distribution of gifts to clients, registration and client prospecting, recruitment of agencies for fairs and events.Development of catalog of products. Projects: Reduction of costs for the company's product packaging (cardboard boxes and plastic bags).

Pós Graduação, Gestão De Vendas E Negociação

Bachelor'S Degree, Management