Subvrsive is an award-winning immersive innovation studio with deep roots in virtual and augmented reality. We create interactive experiences for the world's leading brands and agencies.

As the Marketing Manager, I led all marketing initiatives, including customer acquisition, content strategy, SEO, advertising, and social media. I served as Editor in Chief of the web site, defining the voice of the company and ensuring high editorial standards across all media channels.Responsibilities & Achievements:• Defined, developed, and sustained the “friendly expert” voice of Rent Rebate across all website, blog, social media, and customer-facing content• Wrote copy for hundreds (maybe thousands) of advertisements, blog articles, and brutally honest apartment reviews• Consistently met aggressive deadlines in a high-output content production environment• Managed a team of writers and content contributors, editing as necessary to maintain high standards and a consistent brand voice

As the Consumer Marketing Manager, I managed marketing initiatives for D-Link’s full line of consumer products and developed a love for turning confusing tech jargon into engaging content that helped transform curious visitors into passionate customers.Responsibilities & Achievements:• Managed a team of internal and third-party writers, graphic artists, and video producers to create content for web, email, and social marketing initiatives• Maintained a functional content calendar for both B2C and B2B audiences and analyzed content performance to guide future recommendations• Ensured all content was on-brand, consistent, and optimized for search and user experience• Managed all B2C product launches to ensure press releases, web pages, emails, ad campaigns, videos, social campaigns, blogs, and other deliverables were completed on time and within budget• Collaborated with Product Marketing, Field Marketing, and Creative teams to create compelling assets for sell-in meetings• Developed engaging messaging for retail displays, ad campaigns, packaging, and web properties

As a member of the Consumer Solutions Marketing team, I managed content marketing initiatives and email marketing strategies, developed compelling marketing collateral, and acted as the lead creative copywriter for retail signage and displays.Responsibilities & Achievements:• Maintained an aggressive B2C editorial calendar and managed the creation of over 150 articles, 80 blog posts, and 100 videos in support of content marketing initiatives• Wrote ad copy and managed the creation of display ads for a range of products and audiences• Represented D-Link US Marketing in the global planning and relaunch of dlink.com•• Managed marketing automation strategies for D-Link US by utilizing both scheduled and triggered emails to consistently provide tailored and relevant content to subscribers

Responsibilities & Achievements:• Created a framework for organizing the consumer product portfolio into solution-centric categories to appeal to customer aspirations and encourage cross-promotion• Managed the creation and implementation of D-Link’s 2011 theme, Make Home Your Hottest Spot, which was D-Link’s theme for CES 2011• Designed, coded, and tracked 3 weekly email newsletters•• Managed a team of interns to create and syndicate interactive product demos

Responsibilities & Achievements:• Created interactive product demos for syndication to dlink.com and over 20 retail websites• Wrote process documents for product demo creation to ensure consistency of all materials•• Trained new interns