Francisco Rocha Dos Santos work email
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Francisco Rocha Dos Santos personal email
With over 15 years of experience in creating engaging and memorable brand experiences for stakeholders across different industries and markets, I am a seasoned marketing professional and entrepreneur with a passion for innovation and sustainability.I hold a Master of Science degree in Marketing Strategy and Consumer Behavior and multiple certifications from prestigious institutions such as London Business School, IDEO U, SDA Bocconi, and Singularity University. As the VP of the European business unit at iOn live, a leading live marketing agency in Brazil, I oversee the expansion of the company and its portfolio of clients to the European markets.
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FounderTech RunLisbon, Portugal
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Founder & Managing DirectorTech Run May 2024 - PresentAs the Founder and Managing Director at Tech Run - a running project owned by iOn live and Sportion - I'm leading the organization and execution of the Tech Run event in Lisbon, connecting the city with innovation through a memorable sports experience. By collaborating with diverse stakeholders, I ensured the event's success and promoted a culture of entrepreneurship and tech advancement.
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Co-FounderIon Live Oct 2016 - PresentCuritiba, Pr, Br -
Vp EuropeIon Live Apr 2024 - PresentCuritiba, Pr, BrAs the VP of the European business unit at iOn live, a leading live marketing agency in Brazil, I oversee the expansion of the company and its portfolio of clients to the European markets.We want to offer the best live marketing services to our partners in Europe through a combination of the Brazilian creativity and the European quality.Our network of project managers is based in the main hubs of Southern Europe, such as Lisbon, Porto, Barcelona, Madrid and Paris, ready to design, build and implement solutions to address our clients' marketing challenges across B2B, B2C and other stakeholders through the following services:- Booth design & exhibition management- Brand experiences and product demos- Digital events- Marketing programs' content- Sponsorship activation- Trade marketing
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Chief Executive Officer Ion Live BrazilIon Live Oct 2016 - Dec 2017Curitiba, Pr, BriOn live is the Sportion's spinoff to better service the marketing market with brand experience activation services.Main clients: Coca-Cola, Unilever, Turner (Cartoon Network), Sony, Facebook (Instagram)Roles and Responsibilities:- Executive Management (People, Planning, Finance)- Board & Shareholders Management (Partnership Agreements, Management Buy-Out, Business Valuation)- Project Management (Event and Marketing Activation: Creation, Planning, Execution)- Key Account Services
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Angel InvestorCuritiba Angels Aug 2016 - PresentCuritiba, Paraná, BrHigh potential startups invested:- James Delivery - exited through an acquisition by Grupo Pão de Açucar- Sled - exited through M&A- Transfeera- Phosfato- Abler -
Co-FounderSportion Apr 2003 - PresentCuritiba, Paraná, Br -
Chief Executive OfficerSportion Jan 2008 - Dec 2017Curitiba, Paraná, BrKey projects developed on the roles I was in charge of:- Executive Management (Bonus Program aligned with the company goals, BiAnnual Planning System)- Board & Shareholders Management (Partnership Agreements, Management Buy-Out Program, Business Valuation)- Project Management (Continuous Improvement Program with Clients and Creation)- Key Account Services (Sponsorship Program for co-branded projects, Alternative Revenue Streams for projects)Main clients: Nike, Danone, Coca-Cola, Heineken
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Head Of Account ServicesSportion Apr 2003 - Dec 2007Curitiba, Paraná, BrRoles and Responsibilities:- Account Services (Marketing Services)- Project Management (Event and Marketing Activation: Creation, Planning, Execution)
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Global Head Of Brand ExperienceWallbox Chargers Sep 2022 - Jan 2024Barcelona, Catalonia, EsNYSE: WBX As Global Head of Brand Experience, I was responsible for translating the company strategy into brand and product experiences from events to trade marketing, in B2B and B2C projects such as:- CES. Las Vegas, USA;- SXSW. Austin, USA;- Mutua Madrid Open. Madrid, Spain;- Fully Charged. Farnborough, UK;- EVS35. Oslo, Norway;- Key Energy. Rimini, Italy;- Power2Drive. Munich, Germany.- Hospitality at FC Barcelona;Relevant achievements and projects developed:- Awarded for the Power2Drive Exhibition achievements;- Awarded for the contribution to avoid the CO2 emissions with the Modular Reusable Booth Design;- Live calendar of industry events;- Global Exhibition Toolkit;- Official EV Charging Partnership Program for ATP events. I was also dedicated to managing the Global Trade Marketing Program both in-store and online, designing the guidelines, policies and processes for securing consistent branding, brand experiences and product showcases worldwide. -
Brand Experience Senior Consultant (External)Wallbox Chargers Dec 2021 - Sep 2022Barcelona, Catalonia, Es
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Angel InvestorRedangels Jun 2018 - Dec 2022Aveiro, Pt -
Startup MentorRedangels Jan 2021 - Nov 2021Aveiro, PtStartup mentoring through EBAN programs. Startups mentored: Connect to Fit and CVisionOther startups mentored during events: Fanera, MyTindy, MRyati
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Exit Commitee LeaderRedangels Nov 2019 - Nov 2021Aveiro, Pt
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Co-Founder & Marketing DirectorCoreangels Aug 2020 - Dec 2021Aveiro, Pt- Marketing and sales strategic plan- Performance team coordination across the sales funnel- Community-building strategies and coordination- Branding and positioning execution partnering with creative, design and UX agencies- Content marketing strategy and coordination partnering with content agencies- Gather and analyze customer insights, market and consumer trends to inform outreach strategies, increase customer conversions, and generate more qualified leads- Present ideas and final deliverables to internal and external teams and communicate with the strategic board about marketing programs, strategies, and budgets -
FounderExito Aug 2019 - Nov 2020Startup platform designed to optimize exits for early investors. Merged with COREangels.
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Innovation ConsultantInstitute For Tomorrow Oct 2018 - Oct 2020Lisbon, Lisbon, PtStrategy Activation, Design Thinking and Growth Consultancy ProjectsGlobal Marketer Conference - APAN: Revenue and Business Strategy;Sogrape Distribuição: On Trade Innovation. -
Innovation ConsultantJack The Maker Oct 2018 - Apr 2019Beato, Lisbon, PtWe are the thinking behind the machine, the heart inside the body, the soul inside the mechanism. We are thinking machines. We are thinking machines for advertising and communication, product development and manufacturing, robotics, prototyping, filmmaking, design, coding and IoT.- New Business Model Development: "Ad of Things"- Fundraising Project in Europe and USA -
Co-Founder Of Rock In Rio Innovation WeekRock In Rio Mar 2018 - Dec 2018Rio De Janeiro, Rio De Janeiro, BrBusiness Partner and Project Manager at Rock in Rio Innovation Week.The first edition occurred successfully at LACS in Lisbon, Portugal, from 25 to 29th June 2018.http://www.rockinrioinnovationweek.comRoles and Responsibilities:- business plan development and management 2018 edition- event planning: format, content, attendee experience, marketing, sponsor and partners structure, ticketing, budget- general event management leading the teams of marketing, content, curating, production, accreditation, ticketing, sponsors and partners account services- business plan development 2019 editionsResults achieved:- Immersion in the Portuguese innovation ecosystem- Stakeholders and partners relationship- Event financially sustainable -
Experiences ManagerBeta-I • Collaborative Innovation Sep 2018 - Oct 2018Lisbon, Lisboa, PtAs part of Beta-i's organising team, I managed the Founding Partners activations and the Experience Hub (startups) at SingularityU Portugal Summit Cascais. The event was held at NOVA SBE new campus on 8th and 9th October 2018. -
Tennis InstructorSelf-Employed Jan 1999 - Dec 2000
Francisco Rocha Dos Santos Skills
Francisco Rocha Dos Santos Education Details
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Y CombinatorEntrepreneurship/Entrepreneurial Studies -
Universidade Federal Do ParanáStrategic Marketing & Consumer Behaviour
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London Business SchoolGeneral
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Ideo UDesign Thinking
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Sda BocconiInvestments
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Singularity UniversityInnovation
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Fae Centro UniversitárioMarketing Communication
Frequently Asked Questions about Francisco Rocha Dos Santos
What company does Francisco Rocha Dos Santos work for?
Francisco Rocha Dos Santos works for Tech Run
What is Francisco Rocha Dos Santos's role at the current company?
Francisco Rocha Dos Santos's current role is Founder.
What is Francisco Rocha Dos Santos's email address?
Francisco Rocha Dos Santos's email address is fr****@****on.live
What schools did Francisco Rocha Dos Santos attend?
Francisco Rocha Dos Santos attended Y Combinator, Universidade Federal Do Paraná, London Business School, Ideo U, Sda Bocconi, Singularity University, Fae Centro Universitário.
What are some of Francisco Rocha Dos Santos's interests?
Francisco Rocha Dos Santos has interest in Traveling, Education, Gastronomy, Sports, Arts And Culture, History, Cinema, Geography.
What skills is Francisco Rocha Dos Santos known for?
Francisco Rocha Dos Santos has skills like Marketing, Marketing Strategy, Marketing Esportivo, Sports Marketing, Marketing Integrado, Publicidade, Marketing Communications, Event Management, Sports, Marketing Social, Esportes, Marketing Digital.
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