Francisco Díaz Arellano Email & Phone Number

Región Metropolitana De Santiago, Chile

Development and opening of new markets in order to fulfill business objectives for the Automation Division. Specialized in offering picking solutions (pick/put to light, voice picking), conveyors systems, sorters and other product lines and logistic solutions.

Directly responsible for overall profitability, sales and marketing of temporary fence rental services for mass events. Starting the company from scratch, responsable for creation and launch of brand image, considering all the channels available for advertising. Design and execution of organic and paid positioning campaings (SEO & SEM) for lead generation: full funnel tracking, with campaign performance analysis and sales tracking through CRM software.

Responsible for the design, implementation and fulfillment of sales, with direct supervision of two sales teams (face-to-face, 20 people). Creation of Sales Division, for the massive sale of digital marketing products. Specialist in generation of digital marketing strategies, developing lead generation strategies and measuring lead gen campaigns.

Santiago, Chile

Directly responsible for overall profitability and sales of 6 telesales platforms (digital marketing products), located in Chile and Peru. Important achievement on migration of platforms from external to internal telesales.Resolving contractual and commercial issues and disputes. Training and leading large teams (+90), providing discipline and performance feedback.

Santiago, Chile

Directly responsible for overall profitability and sales of outsourced sales teams. Responsible of migration from f2f to telesales platforms. Successful opening of outsourced telesales platforms in Chile and Peru.

Responsible of creation, commercialization, maintenance, innovation and renewal of Directory Assistance Services, such as “007 de Publiguias” (an inbound telephone assistance service with more than 900.000 answered calls per month). Sustained achievement of goals in each period (Incoming calls/Ebitda). Closed major deals and followed up senior business relationships with Telco’s y Providers.Direct supervision of 3 platforms with more +250 people located in Chile, Peru and Colombia.

Provincia De Santiago, Chile

Leading and managing a manufacturing company in the rubber industry, fully responsible for the day-to-day running of various departments, including sales (national and foreign markets), marketing, operations, and finances. Focused on developing new business strategies on a challenging industry. Held full management accountability for market execution, marketing, sales, operational expenses, and P&L.

Master Of Business Administration (Mba), Business Administration, Entrepreneurship, Iinnovation

Bachelor Of Business Administration, Marketing, Business, Economics