• Definir y ejecutar herramientas analíticas y metodologías necesarias para el correcto desempeño de la fuerza de ventas, incluyendo el seguimiento y distribución a indicadores clave de desempeño (KPI’s)• Calcular y definir los presupuestos mensuales/anuales (Budget) así como los objetivos de desempeño para la fuerza de ventas.• Coordinar con el equipo en casa matriz de AFS (Automotive Financial Services) proyectos comerciales, homologación en metodologías y desarrollos similares con otros países donde la empresa tiene operaciones (Francia, España, Italia y Brasil).• Dirigir y administrar los portales que atañen al área comercial para el correcto funcionamiento y seguimiento de la fuerza de ventas en campo, tales como el seguimiento a visitas en Sales Workstation Mobile (SWM).• Analizar la estructura comercial, buscando la optimización de recursos y garantizando la mejor experiencia de servicio para nuestros socios comerciales• Realizar visitas a campo para poder interactuar con la red de distribuidores (clientes directos), así como el equipo comercial Cetelem (Gerentes Regionales, Ejecutivos Comerciales y Asesores administrativos para entendimiento de mercado y potencial presentación de propuestas de solución.• Manejo excelente de herramientas como Power BI, SQL, Excel y Power Point

Responsible of Intelligence and Research Market area, reporting to Direction. Work along diverse areas such as Commercial, Innovation, R&D, Prices, Trade Marketing, Promotion and Publicity, Sales. Tasks: • Analysis of market and consumption trends to identify national and international business opportunities • Sales analysis and Retail Links, applying statistics methodologies• Inner prices analysis B2B and final consumer • Launching products pre-feasibility analysis through market studies and secondary sources• KPI’s definition to measure on a new SKU launching • Creation of database, scorecards and executive reports to measure launching performance, market and consumer behavior • Presentation to Direction, functional teams and the most important clients of the company about insights, results and analysis of studies• Brief with Direction to perform directly market studies using secondary sources, Face to Face interviews or Focus Groups• Market studies design and management with agencies using qualitative and quantitative methodologies based on established objectives• Work along diverse areas for the development of new products, definition of publicity plans, increase sales strategies and prices adjustment • Studies taken: Pet food, rotisserie channel, porcine industry, brand health, pre and post publicity campaigns, clustering, service satisfaction, prelaunching, bracket of prices

Responsible of the area of Operations, managing through agencies the most important quantitative market study of marketing direction (+25K monthly clients), reporting to Directors and Managers about the marketing strategy effectivity on the sales point. Tasks: • Managing with agencies for the launching of quantitative market studies focused on modern and traditional channel (Nielsen)• Administrate of the budget for the payment of the studies (60 millions of pesos)• Project development and implementation along Comercial (Hand Healds), IT (Segmentation) and Human Resourses (Payments)• Databases analysis and management through SQL, detecting market opportunities• Management of agency contracts• Management of salesforce payment• Website Marketing Operations management

Responsible of developing marketing high impact projects. Tasks:• Creation and management of projects like: Marketing-Men and Standard Cycle of Marketing• Creation of Score Cards to analyze and monitor indicators and product launchings• Launching surveys of service with the different inner clients• Making market visits looking for opportunities to propose projects

Responsible of the national implementation of Standard Sales Cycle project which aims to improve the commercial processes generating positive results in sales. Tasks:• Analysis and mapping of activities and processes from corporate and commercial team• Implementation and homologation of best practices processes• Presentation to Directors, Managers, Sales chiefs and Salesman • Giving training of new rols and activities to commercial team (10 -150 people)• Effective presentations to commercial team to reach objectives

Responsible of product distribution beetwen factories and cedis. Tasks: • Make pronostics of production with logistics and factories• Building Score Cards using Excel, BW, SAP• Sales inventory analysis helping with orders of Restock team• Revision of launching and sales strategies with KAMs from Oxxo, Walmart