Fernando Coloma Miró Email & Phone Number

Hod-Hasharon, Il

Working as a consultant, helping Communication Service Providers from the Region to successfully deploy Allot Secure Products, with focus on maximizing adoption rates, monetization & perceived value . Responsible for creating and developing in the CSPs assigned the Cybersecurity products valueproposition, Defining GTM strategy and commercialization channels.Leading and coordinating the accounts team (pre-sales/sales/product/R&D/analytics), engaging with target clients to develop business development activities, build awareness, identify opportunities, develop sales pipeline, and deliver revenue goals. Specific responsibilities with CSPs in Middle East (Omantel), Europe (Vodafone; Telefonica) and LATAM (Entel, Total Play).

Madrid, España, Es

EOI Business School professor (Digital Marketing)

Co-founder of “Filipinas Unica” travel agency www.filipinasunica.com

Madrid, Es

-Product Owner: Device Recommender, an Artificial Intelligent Product that generates personalized Machine Learning based recommendations for the customers. Defining the value proposition and managing the product development coordinating in agile with Global Tech. Selling internally and implementing in the 4 strategic Telefónica countries: UK/Spain/Brazil/Germany

Madrid, Es

-Defining the value proposition, developing, selling internally and implementing the GTM strategy of the Global App "My Movistar" in Telefónica Spain, application that is the main interface for interacting with customers digitally. Being the link between the OB with its needs and the corporate area, coordinating internally in Agile with the different global areas involved (technology, operations, PMO) to implement the different functionalities required.-Marketing Plan execution with offline/online assets across all touchpoints in the customer journey of the prioritized target segments, including organic /ASO, own and paid media/SEM actions

Madrid, Es

-Managing the Pay TV/OTT Commercial and Marketing plan in Telefonica LatAm: Brazil /Argentina /Chile /Colombia/Perú, sharing best practices, defining and executing the value proposition, the digital strategy and budget allocation for Video Services in the Region.-Brand positioning strategy implementation for Pay TV/OTT unifying Movistar TV/Play brands-Common content dynamization by creating a Digital Hub and making co-marketing actions with Majors.

Madrid, Es

-Defining the value proposition, developing and selling internally the Digital Home Services (video surveillance, home automation, energy management, smart WIFI etc.).-Aligning all Telefonica vertical initiatives related to "Connected Home Services"(Security, M2M, Video &Digital Home, e-health) defining just one Marketing Strategy with a common value proposal for the Digital Home Services in TEF Group

Madrid, Es

-Being responsible of the value proposition definition, global development and implementation “end to end” in Telefonica Group (Europe and LatAm) of the “Basic Home Station “product (BHS), a connectivity device with better functionalities, and common for all the TEF countries, coordinating with vendors and internal marketing, technology and purchase areas.-Aligning functional specifications with all TEF local operations and Strategic Partners as China Unicom or Telecom Italia obtaining synergies with them and launching globally a better product with cost savings in all TEF countries.

Madrid, Es

-Elaboration and execution of the “Galicia Marketing Plan”, aiming to improve the local market situation. -Involved in the Imagenio launching with Communication actions.-Promoting possible new businesses and analyzing market and competence trends.

Madrid, Es

- Promoting projects on possible new business and the prospection of new technologies. - Launching Hot Spots for Residential Segment and Wimax Tech prospection pilots

Madrid, Es

-In charge of sales and customer satisfaction of a portfolio of 200/150 clients in the SME segment in TEF Spain OB, being the technological partner of these clients, offering them through consultative sales, products and services such as VPN solutions through ADSL, security or cloud solutions to optimize and grow their businesses.

Madrid, Es

-Selected for the first Marketing School promotion of Telefónica Spain, based in Marketing áreas from Residential segment . Elaborating the Control Panel of the Residential Segment, reflecting the results of the business (adds, churn ,profits etc) and also following news about the competence. -Also involved in the launching of ADSL in Spain , with marketing campaigns and obtaining insights from markets researches.

Executive Mba

Master Ciberseguridad, Big Data Y Bi

Postgrado Marketing Digital & Inbound Marketing, Marketing Digital

Global Management Program

Inbound Marketing

Innovation For Executives : High Impact Tools

International Program : Executive Negotiation Workshop, Negotiation

Bachelor'S Degree, Investigation And Market Research Techniques

Bachelor'S Degree, Business Administration

Big Data Introduction, Big Data

Projects Management

Management Skills And Work Techniques Development Course

Elementary School, (Egb, Bup Y Cou)