Develop and implement comprehensive marketing strategies and policies to enhance the firm’s visibility and reputation in the legal market. Lead and manage all marketing and communication activities, including digital marketing, public relations, and content creation. Coordinate and oversee the production of marketing materials, such as brochures, newsletters, and website content. Conduct market research and analysis to identify trends, opportunities, and competitive positioning. Fostered… Show more Develop and implement comprehensive marketing strategies and policies to enhance the firm’s visibility and reputation in the legal market. Lead and manage all marketing and communication activities, including digital marketing, public relations, and content creation. Coordinate and oversee the production of marketing materials, such as brochures, newsletters, and website content. Conduct market research and analysis to identify trends, opportunities, and competitive positioning. Fostered creative and collaborative team environment, enhancing team management and driving performance.Successfully attracted new clients and strengthened customer loyalty by executing new communication strategies.- Developed and defined the brand with clear mission, vision, and core values, ensuring consistent messaging and alignment across the firm. - Enhanced firm’s market online presence, contributing to a significant 15% growth in performance.- Implemented multilingual marketing campaigns, broadening reach and engagement across diverse client demographics. - Enhanced firms’ visibility and customer experience by planning and executing successfully several events.- Optimised marketing budget, maximising investment returns and resource utilisation. Show less

Providing marketing & communications solutions to help a variety of clients - out of a diverse range of sectors - meet their objectives and face their MarCom challenges efficiently. Full-service: definition of strategic approach, implementation roll out and performance management (B2B-B2C).

• Drew up and monitored a profitable marketing plan• Management of MarCom team (13 FTE’s) and P&L• Introduced new branding & corporate identity• Implemented multichannel MarCom approach• Health promotion campaign award (FIP/2018)

• Managed the development, localization, production & dissemination of external MarCom materials for the EMEAC geography (>30 product launches/year)• Worked closely with cross-functional Marketing Teams• Congress communication and MarCom sales support

• Managed the development, localization & production of external MarCom materials for the International Division (implementation of global marketing plan)• Worked closely with cross-functional Marketing Teams• Congress communication and Marcom sales support

• Drew up, conducted and monitored whole marketing communication strategy and operations and managed business unit P&L (6 FTE’s)• Double digit growth achieved every year : in those ten years, Heytens grew with 200 shops and extended his marketshare in Germany, France and Switzerland