Fernando Crotte

Fernando Crotte Email and Phone Number

Business Development Director & Commercial Director @ Gogo Auto Parts
Fernando Crotte's Location
Mexico City, Mexico, Mexico
Fernando Crotte's Contact Details

Fernando Crotte personal email

About Fernando Crotte

Líder de empresas transnacionalesCentrado en el desarrollo empresarialImplementación experta de cambios positivos en las organizaciones.Líder de estrategia financiera, comercial y de marketing.Experto en uso y aplicación de la inteligencia artificial (IA)Experiencia en los mercados de automotrices / Movilidad, Productos de Consumo y Alimentos.Orientado al trabajo en equipo y enfocado a los mejores resultados.Capacidad analítica en la toma de decisiones para encontrar diversas alternativas de solución.Transnational companies LeaderFocus on business developmentExpert implementation positive changes in organizationsBusiness, financial and marketing strategy leader.Use and application of artificial intelligence ( AI ) LeaderAutomotive, consumer products and food markets, ExperticeTeam player oriented and focused on the best results.Analytical capacity in decision making to find various alternative solutions.Specialties: StudiesUniversidad Iberoamericana ( Mexico )Business AdministrationEspecialidad en Mercadotecnia y PublicidadOther StudiesFinancial Mathematics ITAMMarketing and Advertising Universidad IberoamericanaMarketing Wharton University of PennsylvaniaDirect Marketing DMA New York

Fernando Crotte's Current Company Details
Gogo Auto Parts

Gogo Auto Parts

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Business Development Director & Commercial Director
Fernando Crotte Work Experience Details
  • Gogo Auto Parts
    Ceo
    Gogo Auto Parts Sep 2019 - Present
    Responsable del desarrollo de crecimiento rentable y sostenible para la organización, aplicación de visión estratégica para maximizar el potencial de crecimiento para la organización (share of market). Dirige la actual posición de mercado y el conocimiento completo de los mercados objetivo Mayoreo, Automotriz, Retail Automotriz y distribuidores internacionales.Responsable del Score Card de la organización.
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  • Dc Gaskets Auto Parts Division
    Director Comercial Usmca (Mx, Usa & Canadá) /Centro Y Sudamerica
    Dc Gaskets Auto Parts Division Sep 2017 - Sep 2019
    Actividades. Responsable del desarrollo de crecimiento rentable y sostenible para la organización, desarrollo y aplicación de la visión estratégica para maximizar el potencial de crecimiento para la organización (share of market). Dirige la actual posición de mercado y el conocimiento completo de los mercados objetivo Mayoreo, Retail y distribuidores internacionales.Responsable del Score Card de la organización y de los presupuestos por departamento Ventas y Mercadotecnia (compra de medios, Campañas Publicitarias y Posicionamiento).Objetivos Relanzamiento de Marca en el Mercado Mexicano y consolidar el liderazgo en piezas. Re introducción de las líneas DC Gaskets, Rol Gasket en retailers USA / Canadá.Resultados Incremento en ventas 2018 de 27% y 2019 de 19% mercado Mayoreo, O´Reilly Mayasa en 50% para 2019 y posición de liderazgo en Morsa mas 3 pp en la categoría así como incrementos por encima del 10%.
  • Syd
    Commercial And Business Development Director
    Syd Apr 2014 - Sep 2017
    Activities: Responsible for the profitable and sustainable growth development for the Company. Development and implementation of the strategic vision in order to maximise the growth potential of the Organization (share of market). Leads the current market position and the full knowledge of the target markets: Wholesale, Retail and Own Shops.Responsible for the Organization's Score Card and for the Sales and Marketing department's budget (media buying, advertising campaigns and market positioning).February 2014 - up to dateObjectives: To put the brand in the number one place of the market share. To increase the EBITDA by 12 points. Results: Sales grew by 38% during 2014-2015. Opening of new channels and the consolidation of the own stores.
  • Nutrisa – Herdez (Grupo Herdez)
    Commercial Marketing
    Nutrisa – Herdez (Grupo Herdez) Feb 2013 - Apr 2014
    Ciudad De México, Mx
    Senior Manager, Responsible for Food brands, Beverages , Food Supplements , Vitamins , Cosmetics , Balanced Nutrition , Frozen and Sports Nutrition. Mexican and foreign countries market analysis in order to identify and develop Nutrisa portfolio.Responsible for the anual advertising and promotion budget and its management with different agencies.Responsible for the Category Management implementation within the Nutrisa commercial chain (JDA).AOP and stratplan development and its implementation, creator of a new product marketing strategy in Own , Retail and Foodservice channels.Head of Marketing Support department ( Loyalty Programs ) for large users.Responsible for the proper accomplishment of the score card objectives as well as the coordination of the current commercial system model in Herdez .www.herdez.com.mx
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  • Rene And Co (Strategy And Intelligence)
    Commercial Director Mexico
    Rene And Co (Strategy And Intelligence) Jul 2011 - Feb 2013
    Sales and Marketing programs for Business Intelligence and Loyalty in B2B Markets .Responsible for the company's Score Card and its Sales and Marketing Department budgets .Competitive landscape analysis in order to integrate business intelligence tools for our clients.Developer of the Commercial Portfolio Client Tools within the Pharmaceutical market. .Development Results eight specific tools to stick with professionals.www.reneandco.com
  • Quantum Loyalty Solutions Llc
    Director & Business Development Mexico
    Quantum Loyalty Solutions Llc Jul 2010 - Jul 2011
    Incline Village, Nv, Us
    Desarrollo de crecimiento programas de Lealtad en el Mercado Mexicano para grandes usuarios. Dirige la actual posición de mercado y el conocimiento completo de los mercados productos nuevos Movie Coupons, Prepaid Cards y Online Promotions.Responsable del Score Card de la organización y de los presupuestos por productos.
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  • Quantum Loyalty Solutions
    Business Development
    Quantum Loyalty Solutions Jul 2010 - Jul 2011
    Developer of the loyalty programs in the mexican market. Loyalty growth in the Mexican market for large users.Directs the current market position and the full market intelligence products new Movie Coupons, Prepaid Cards and Online Promotions. Responsible for the Movie Coupons, Prepaid Cards and Online Promotions market intelligence.Responsible for the company's Score Card and product budgets .Objetives. Duplicate EBITDA targets for 2011 .Results: 12 points increase during the year 2011www.quantum.com
  • Kanpak Llc
    Director Comercial Y Desarrollo De Negocios En America Latina
    Kanpak Llc Sep 2008 - Jul 2010
    Actividades. Dirige la actual posición de mercado y el conocimiento completo de los mercados objetivo Retail y Foodservice (QSR, Casual Dinner, C Stores y Horecas).Orientación a Share of market. Responsable del Score Card y de los presupuestos por departamento Ventas y Mercadotecnia.Septiembre 2008 a Julio 2010Objetivos Duplicar la Participación de Mercado y elevar las ventas.Resultados Incremento de ventas del 78% durante el año 2009.Suplido a McDonald’s en el área NOLAD.
  • Hj Heinz, Mexico (Hjheinz)
    Director De Ventas
    Hj Heinz, Mexico (Hjheinz) Aug 2005 - May 2008
    Objetivos Incrementar la Participación de Mercado e Introducir Alimento Infantil.Resultados Incremento en Participación de Mercado en 4.5 puntos en un año en mercado de retail 2006, incremento del 68% de ventas para 2007 y actualmente participo en la terna de la “Best Global Practices Company by Walmart” del 2007.Posicionamiento en el tercer lugar de marcas en el Canal de Foodservice.
  • Warner Home Video Mexico, Aol Time Warner
    National Sales Director
    Warner Home Video Mexico, Aol Time Warner Mar 2000 - Jan 2004
    Burbank, Ca, Us
    March 2000 – January 2004.Objective: To increase sales, operation and market share.Results: Sales increased by 125% in 18 months, operation by 27% and raised the market share to the second position.• Responsible for DVD and VHS sales through and rental market in Mexico.• Business plan elaboration and development. • Supervised various areas to include Sales Manager, Merchandising and Customer Service.• Commercial strategies design and development in all chains. • Responsible for the Commercial Terms including volume and return rebate plans.• Retail Link management and implementation. Category management development (Walmart).• Collaborator in Marketing and Merchandising plans. • Leader of the Release Committee Group and elaboration of the catalog program.• Participant in the Market Research Committee. Co-responsible for the development of the Consumer Behavior Investigation.www2.warnerbros.com
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  • Procter & Gamble - Grisi - Hecal
    National Sales Manager
    Procter & Gamble - Grisi - Hecal Apr 1999 - Mar 2000
    To increase sales in the Mexican Market.Results: Increased sales by 32.5% in one year.Responsible for Cover Girl and Max Factor sales (Procter and Gamble).Development and implementation of retailers rebate programs.Media plans and business plan elaboration.Merchandising plan design.www.covergirl.com
  • Casa Saba (Autrey)
    Consumer Sales Director
    Casa Saba (Autrey) Feb 1995 - Apr 1999
    Objectives: To increase sales and to introduce new product lines and to develop new markets.Results: Increased sales by 75% in two years, introduced 6 new product lines for mass distribution and developed entertainment market. Responsible for Clorox, Pedigree, M&M; Development and implementation of retailers rebate programs.Media plans and business plan elaboration.
  • Sara Lee
    New Business Manager
    Sara Lee Jun 1989 - Feb 1995
    Chicago, Il, Us
    New Business Manager. Marketing Manager. Selling Price Manager.
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  • Valores Finamex Casa De Bolsa
    Merchandising Executive
    Valores Finamex Casa De Bolsa Aug 1985 - Jun 1989
    Ejecutivo de Cuentas

Fernando Crotte Skills

Marketing Direct Marketing Loyalty Programs Marketing Strategy Sales Management New Business Development Business Strategy Product Marketing Strategic Thinking Marketing Management Estrategia De Mercadotecnia Estrategia Empresarial Gerencia De Ventas Marketing De Productos Marketing Directo Mercadotecnia Estrategia Marketing Comercial Plan De Negocio Management Strategic Planning Business Planning Negotiation Trade Marketing Strategy Market Analysis Business Development

Fernando Crotte Education Details

  • Especialidad En Mercadotecnia Y Publicidad
    Especialidad En Mercadotecnia Y Publicidad
    Financial Mathematics Itammarketing And Advertising
  • Universidad Iberoamericana
    Universidad Iberoamericana
    Business Administration
  • Mba Mkt & Admistration
    Mba Mkt & Admistration
    Marketing

Frequently Asked Questions about Fernando Crotte

What company does Fernando Crotte work for?

Fernando Crotte works for Gogo Auto Parts

What is Fernando Crotte's role at the current company?

Fernando Crotte's current role is Business Development Director & Commercial Director.

What is Fernando Crotte's email address?

Fernando Crotte's email address is fe****@****ail.com

What schools did Fernando Crotte attend?

Fernando Crotte attended Especialidad En Mercadotecnia Y Publicidad, Universidad Iberoamericana, Mba Mkt & Admistration.

What are some of Fernando Crotte's interests?

Fernando Crotte has interest in Social Services, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Human Rights.

What skills is Fernando Crotte known for?

Fernando Crotte has skills like Marketing, Direct Marketing, Loyalty Programs, Marketing Strategy, Sales Management, New Business Development, Business Strategy, Product Marketing, Strategic Thinking, Marketing Management, Estrategia De Mercadotecnia, Estrategia Empresarial.

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