Fernando Del Mar Email & Phone Number

London, GB

Northampton, GB

Globally leading digital strategy evolving Digital Business and tools for our Representatives across Avon International markets. Currently focusing in Salesforce B2B, B2C and CRM implementation and scaling digital business & tools.

São Paulo, São Paulo, BR

• Reporting to CIO and VP Hispanic Markets.Co-responsible to lead digitalization and IT into an omnichannel strategy for 5 hispanic markets.
• Ensure operational continuity and improvement of IT core systems for Hispanic markets orchestrating headquarters core systems deliveries and ensuring local operational and omnichannel demands.
• Accountable to lead and build digital transformation encouraging an agile culture and scale-up vision.
• Support teams in the ideation of new local initiatives to increase productivity through Robot Process Automation (RPA), data driven dashboards and, local application for specific demands.

São Paulo, São Paulo, BR

• Managed e-commerce strategy focusing on start-up, accelerating growth, and digital business merge.
• Successfully implemented an e-commerce strategy with shared service center, entrepreneurial team and stakeholder’s alliances that guaranteed a first step into the online business.
• Significantly brought e-commerce skills and talented leaders to run digital business in each market.
• Designed and implemented all processes with key operational stakeholders (IT, Supply Chain, Legal…)
• Net sales/EBITDA increased by triple digit in the first 3 years and +100k sales representatives joined the platform. By the end of 2019 markets were fully supported by global strategy, teams, and technical sprints.

São Paulo, São Paulo, BR

• Focus on marketing leadership, business intelligence, brand, and communication strategies.
• Thrivingly transitioned local marketing team through significant organizational and critical processes which determined right investments levels by country and category to maximize growth.
• Developed diagnosis and execution of the brand building strategy through new products, brand & marketing growth initiatives, and commercial strategies.
• Defined shared services center in alliance with agencies – catalogue; media; advertising and digital – continually increasing brand equity and generating productivity in marketing expenditure.
• Defined and implemented a digital marketing strategy, integrated with social platforms and networks in Argentina through agreements with Google and Meta for the region. Natura is a model in the digital indicators.

São Paulo, São Paulo, BR

• Implemented the products portfolio, price positioning and communications strategy.
• Explored a new marketing strategy, business plan and Natura set-up in Venezuela. Hired the local marketing team and suppliers, conducted processes and integration of activities in the region. Led the marketing.
• Launched a new fragrance brand (Amor America) with various innovation codes: fragrances, portfolio, packaging, communications and launching strategy.
• In nine months, launched a fragrance developed specifically for the Mexican market, guiding a multicultural team from Mexico, the U.S.A. and Brazil with a specified marketing mix which developed the project.
• The success of this launch reinforced the creation of a specific strategy for the region. Conducted the transfer process of the regional unit to Buenos Aires.

São Paulo, São Paulo, BR

• Identified the internationalization opportunities outside Latin America.
• Jointly responsible for the launching of Natura on the European market (Paris) with a specific portfolio and commercial model based on flagship store stands in shopping malls and through e-commerce.
• Represented Natura during four years (2001-2005) in the Cosmoprof Bologna Cosmetics Fair in Italy and the company mission in Dubai, UAE, exploring upcoming businesses.
• Introduced Natura in 15 Duty-Free stores in Brazil, developing the business strategy, the visual merchandising and the internal retail dynamics.
• Developed a business plan for Natura’s entry into the amenities market for hotels with the Natura Ekos line.

São Paulo, São Paulo, BR

• In Argentina, structured the business model. Settled commercial objectives and performance indicators for the sales area and coordinated sales conventions (120 people) and performance events (600 people).
• Developed and implemented a new commercial model in Chile, Peru and Argentina.
• Assembled business plans and evaluated the entry into new markets.
• Started in the company as an intern in the financial area

Pdd Iae, Programa Desarrollo Directivo

Digital Immersion Program, Web Page, Digital/Multimedia And Information Resources Design

Bootcamp - Miami Ad School, Advertising, Planning

Posgrado, Strategy

Bachelor, Business Administration