Franco Franzese Email & Phone Number

Historic South Norwalk

As an Art Directed at TDA I am responsible for the creative development of client projects. Developing a brand identity and guidelines, when not provided by the client. Design marketing materials; Envelopes, Letters, Applications, Brochures, Pamphlets, Self-mailers, Invitations, Micro-sites, Landing Pages, Interactive PDFs, Flash Banners, Websites, Sales Collateral, Signage, Point of Sales, Advertisements and Internal Brand communications. I am also responsible for the pre-press set up of files and also over-seeing the printing process to ensure that the project is pristine from the developmental stage through to completion.

Fairfield County

Everything

Recruited by Creative Director to facilitate the design of all core marketing literature into a uniform campaign for Prudential Annuities. Development of corporate presentation and templates for all marketing purposes including the National Sales meeting. Implementing and approving print standards and guidelines for Prudential’s marketing material. Administrate and design the continuation of revision of core literature, including the creation of templates, setting character and type styles, creating swatch libraries, and designing graphic elements and logos. My managerial duties included: continuous research in sustainable marketing materials and the instruction and continuing education (of junior designers and colleagues in collaborative divisions across Prudential) of Adobe’s Creative Suite.

Collaborated with the President of AmeriCo, the Director of Marketing and Creative Director to develop stimulating designs for both the company and it’s clients. Design marketing material for AmeriCo’s brands. Convert printed material to digital and interactive designs for internet and e-mail purposes. Develop new concept and identities for existing brands in addition to the creation of new concepts. Create sustainable packaging and campaigns for AmeriCo’s clients and vendors. Communicate with outsourced vendors—typically in China—to oversee the production of printed materials, including: print quality, color standards, size and durability. Develop sales boards and presentations for both corporate and private brands. Directed and photograph model castings for trade publication advertisements.

Ba, Graphic Information Design

Activities and Societies: CCSU Men's Soccer Team

Education record

Activities and Societies: Varsity Soccer