• Managed all pricing activities for Europe, Middle East and Africa as a direct report to EMEA General Manager - in coordination with the sales managers on the field• Defined pricing strategy KPIs, key elements and processes for Katun corporation• Managed pricing of 3k products in a B2B environment for different markets with variable dynamics via an ERP system• Assisted several tender pricing projects for approximately 2k products including various segments and sales categories• Assisted several performance review studies for varying product categories, customer segments and sales areas ruled by distributors or dealers• Coordinated pricing related projects between different departments (marketing, sales and finance) • Managed regular cost, price and margin maintenance for all Katun corporation products in EMEA region • Worked with several systems simultaneously including ERP, CRM and Sales Force

• Managed Strategy & Planning and Pricing units as a direct report to Marketing Director• Led all pricing activities within marketing including retention & loyalty, HAC base, voice, data, SMS and VAS offerings/promotions• Managed CEO Office support on regular performance tracking & reportings; addition to Zain Group assignments including board documents• Managed all type of strategic projects as a PMO and contributed the implementation of digital projects and offerings – contributed increasing digital revenues by 4 mn USD annually• Contributed setting marketing strategy, annual budget, commercial roadmap, 5 year business forecasts and implementation of the necessary plans with related teams • Launched new products, tariffs and promotions with end to end management from design to launch via necessary benchmarking, pricing, performance review and reporting - launched soar 40 initiatives annually• Contributed defining 3G Products launch strategy via 3G offers benchmarking, pricing and offer portfolio establishment - succeeded 100% increase in data revenues (~100 mn USD annually) within first 3 years of 3G launch• Managed commercial part of the Mobile Number Portability (MNP) project, as a PMO working in collaboration with various units

• Assisted several marketing studies including commercial strategy setup, roadmap establishment and implementation, new product development and performance monitoring for a leading telecommunications company in Middle East• Improved SMS revenues by 25% and doubled market shares of a low market share region within a year, through commercial offerings • Defined market entrance strategy and marketing roadmap for first 5 years for a telecommunications company in Middle East, including all pricing related financial analysis – achieved 11% market share within the first two years of market entrance• Defined 3G Products launch strategy via 3G offers benchmarking and offer portfolio establishment for a leading telecommunications company in Middle East, including all pricing related financial analysis

• Assisted a process optimization study about the banking processes via business units requirements gathering for a leading Turkish bank – worked in a team of 20 people being part of the largest project available for the client• Worked on a macro level centralization study on procurement processes in a team of 10 people - with business process blueprint analysis, defining and monitoring key performance indicators and organizational design structuring for a leading telecommunications company in Turkey – 15% cost optimization has been achieved

• Assisted a detailed market research and prepared a five years business plan with all financial KPIs; via defining the long term targets to penetrate vehicle leasing market for a large conglomerate in Jordan• Launched a loyalty card project with detailed financial modeling and five years business plan for a leading airport operating firm in Turkey - Achieved 5 mn USD annual incremental revenues in the first year• Led a commercial due diligence and prepared a business plan with a roadmap to enter Turkish energy market for a leading investor – worldwide project managed in coordination with L.E.K Consulting where best deliverables achieved among 5 different country project groups• Led a commercial due diligence on dairy products market in Turkey for a large international investor

Teaching assistant for the courses; Macro Economics and Labor Economics