Frances Diane Pahati Email & Phone Number

San Francisco, CA, US

San Francisco, California, United States

Toronto, Ontario, Canada

As an Insights Manager, I provide unbiased consultation services to Walmart on their key categories including Bread Spreads, Condiments, Water Enhancers, and Salad Dressings.I drive category growth by analyzing changing consumer behaviours, identifying opportunities to optimize existing shelf sets, and highlighting the effectiveness of promotional activity.

Toronto, Ontario, Canada

As an Associate Category Insights Manager, I led discussions on iconic brands such as Philadelphia Cream Cheese and Kraft Singles Processed Slices with both Loblaw Market and Loblaw Discount. I drove category growth through effective story-telling in changing consumer buying behaviours, competitive landscape, and category potential through innovation. I.

Toronto, Canada Area

As an Associate Customer Category Manager (otherwise known as an associate Key Account Manager), I led market research discussions on Infant leading to +9% annual sales after planogram research implementation. I also owned the launch of new tools to the field sales team to relay key activities and understand display compliance, leading to better visibility.

Toronto, Ontario, Canada

Project 1: Commercialize innovation for key accounts (includes Burger King and Dairy Queen) within the food service team within a 4-6 month timespanProject 2: Create tool and methodology of understanding the return on investment of $13M Shopper Marketing spend and lead conversation on how to improve ROI in the future

Toronto, Canada Area

Develop and update international university handbooks through external research and evaluating past data as well as complete a ‘How-To’ project by collecting sample statements, conducting research, and generating videos to guide prospective university applicants in their coming application process.

Toronto, Canada Area

Execute digital marketing initiatives through social media platforms, landing pages, and email, leading to 1200 new leads and influencers. Also developed creative online content and leveraged A/B testing, Google Ads, and Salesforce.

Toronto, Canada Area

Implement store specific promotions to increase store traffic and drive sales as well as redesign the inventory processes and practices to increase efficiency. Other responsibilities include assisting the management team with hiring processes related to interviews, administrative tasks, and training.

Toronto, Ontario, Canada

Resolve escalated guest issues while supervising department staff of 10+ individuals to ensure overall productivity within the organization. Also conducted training modules for incoming employees to ensure safety standards and job expectations were met and exceeded.Note: Received a Certificate of Integrity, Courtesy, and Service in 2015 for being an.

Toronto, Canada Area

Supervise the admissions team of 10+ associates at a time and resolve customer concerns related to purchasing and park experience.

Toronto, Ontario, Canada

Conduct day to day transactions in several locations (front gate tickets, parking, and season pass processing) while promoting seasonal products to help meet company goals.

Master Of Business Administration - Mba, Business Administration And Management, General

Recipient of Dean’s Entrance Scholarship Recipient of International Exchange Scholarship Recipient of Experience Venture Award Program

International Exchange Program

Bachelor Of Business Administration (Bba)

Recipient of York University’s Entrance Scholarship

Exchange, Business Administration And Management, General

International exchange program at BI Norwegian Business School from January 2017-May 2017 to study international marketing, cross cultural.

French Studies

Completed 1 term of French Immersion through the Canadian 'Explorer' Program.