François Dufour

François Dufour Email and Phone Number

Co-Founder @ Product-Led Leaders
Palo Alto, CA, US
François Dufour's Location
Palo Alto, California, United States, United States
About François Dufour

CMO at Decibel. Former marketing leader at Twilio, LinkedIn Talent Solutions, and Udacity. I help early-stage and ultra-growth B2B tech companies - their founders, marketing and growth leaders - define their marketing foundations, accelerate their growth (especially PLG), strengthen their brands and grow their marketing talent. I advise on Marketing and Go-to-Market Strategy, Organization Design, Category Creation, Positioning, Product Marketing, Demand Gen, Growth, Events, Branding, and IPO readiness. I also publish best practices of PLG and marketing to technical audiences (https://www.decibel.vc/content), and coach high-potential VPs of Marketing. I've supported/am supporting companies such as Chainlink, Platform.sh, Vercel/NextJS, Contentful, Algolia, Apollo GraphQL, Camunda, Propelo, Cube, Botpress, Credo AI, Push Security, Sublime Security, Akuity, MangoPay, Bubble, Snapdocs, Relativity, Contentful, Drip, Concord, Mapbox, Lob, Pusher, Traxo, Fountain, Pipefy, and more.

François Dufour's Current Company Details
Product-Led Leaders

Product-Led Leaders

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Co-Founder
Palo Alto, CA, US
François Dufour Work Experience Details
  • Product-Led Leaders
    Co-Founder
    Product-Led Leaders
    Palo Alto, Ca, Us
  • Augment Code
    Cmo (Acting)
    Augment Code Jun 2024 - Present
    Palo Alto, California, Us
    Augment Code is the Developer AI for teams. It deeply understands your codebase and how you build software.
  • Product-Led Leaders
    Co-Founder
    Product-Led Leaders Oct 2022 - Present
    San Francisco, Us
    PLL is an invitation-only community that brings together B2B and B2D Growth (Marketing or Product), Product Marketing, DevRel and Marketing Leaders from DevTools, AI, CyberSecurity, Data and Collaboration leaders (e.g. Notion, Vercel, Stripe, Grafana, Bubble, SurveyMonkey, Superhuman, Cockroach DB, Kong, Chainlink, dbt, LaunchDarkly, Pinecone, etc. ). There, practitioners share best practices and become even stronger and more holistic growth leaders.
  • François Dufour Consulting
    Marketing Guide And Cmo Coach For Early Stage And Growth B2B And B2D Companies
    François Dufour Consulting Sep 2017 - Present
    Need strategic and practical guidance for your Marketing and GTM? I guide B2B tech companies through accelerations and transitions: inform what Go-to-Market motion to execute, help with marketing strategy, talent, and programs definition. Your CMO or VP marketing could use a seasoned advisor in their corner?I draw on my experience leading and building teams and marketing engines for ultra-growth companies (LinkedIn, Twilio, Algolia, Apollo GraphQL and other great companies I'm advising), so your CMOa) defines and executes the right strategy and programs faster and with more confidenceb) can grow as fast as your business needs to
  • Madkudu
    Independent Board Member
    Madkudu Jan 2021 - Present
    Mountain View, Ca, Us
  • Chainlink Labs
    Marketing Advisor
    Chainlink Labs Jan 2021 - Present
    Decentralized, Us
  • Decibel Partners
    Cmo In Residence The Founder Advisor
    Decibel Partners Jun 2021 - Present
    Palo Alto, Ca, Us
    Decibel is an independent venture firm, based in Silicon Valley that backs technical founders and helps them find product-market fit and accelerate their growth. Decibel invests in early-stage enterprise software companies, with a special focus on Developer Platforms, Cybersecurity, and AI Infrastructure and Applications.I support portfolio companies and their founders in their marketing efforts. Starting with ICP definition, positioning and narrative workshops, I support their launch strategies and activities (e.g. messaging, website, Comms), guide them on their product-led, community-led and/or sales-led journeys, connect them with best practices, help them design and hire a winning team, connect them to the right advisors etc.
  • Apollo Graphql
    Acting Cmo
    Apollo Graphql Sep 2018 - Jan 2020
    San Francisco, California, Us
    Apollo is the GraphQL leader. Airbnb, Expedia, New York Times, CNBC, Audi, and many more are using the Apollo Platform to build an essential layer - a data graph - between their frontend experiences and their backend services. With Apollo, Dev teams can do GraphQL right.
  • Algolia
    Acting Cmo Then Marketing Advisor
    Algolia Oct 2017 - Nov 2018
    Palo Alto, California, Us
    Advising Algolia on their Marketing strategy, priorities, and organization. Helping them elevate their story, fuel growth, and hire key marketing roles. Acted as interim CMO from Oct 2017 to January 2018.
  • Twilio Inc.
    Vp Global Marketing
    Twilio Inc. Jun 2015 - Sep 2017
    San Francisco, California, Us
    Head of Marketing and Growth as Twilio scaled from $165m to $400m in revenue and went public. Scope included: Product Marketing, Developer Marketing, Communications, Demand Gen, Growth, Marketing Ops, Events, etc. - Oversaw the team that grew developer acquisition from 18k to 55k developer sign-ups per month- Scaled enterprise and use case marketing (content, demand gen, alignment with sales)- Participated in IPO preparedness and execution- Grew the department from 45 to 75 team members while improving alignment, collaboration and retention
  • Udacity
    Vp Marketing
    Udacity Apr 2014 - Jun 2015
    Mountain View, California, Us
    Head of Marketing at Udacity, a pioneer in online education, building "University by Silicon Valley", a new type of online university. With industry giants - Google, AT&T, Facebook, Salesforce, Cloudera, etc. - Udacity offers Nanodegree credentials, designed to help professionals become Developers or Data Analysts. - Developed and validated positioning, messaging and GTM for Nanodegrees- Drove consistent QoQ increases in paid Nanodegree enrollments, allowing Udacity to drive two up rounds of funding
  • Linkedin
    Sr. Director, Marketing, Talent Solutions
    Linkedin Dec 2008 - Dec 2013
    Sunnyvale, Ca, Us
    Global Marketing and Product Marketing Lead for LinkedIn's largest and fastest-growing business, which grew from a few million dollars to close to a billion during my tenure and changed the landscape of the recruiting industry.I built and managed (from 2 to 50+ team members) the incredibly talented team in charge of marketing LinkedIn's Talent Solutions around the world, which includes SaaS and media products such as LinkedIn Recruiter, Jobs, Career Pages, Work With Us Ads,etc. - increased Mkg contribution to new revenue from a couple hundred thousand dollars to dozens of millions- created the world's leading recruiting conference, LinkedIn Talent Connect, where 2,500+ recruiting professionals network and define the future of Talent Acquisition- developed and rolled out positioning, content-based customer education and sales enablement globally. - implemented systematic customer centricity in our product and marketing development processes Marketing activities included: product marketing, research & segmentation, content marketing, demand generation, customer development, social & community, pricing, naming, positioning, online marketing, events, etc.
  • Yahoo!
    Director, Product Marketing
    Yahoo! Aug 2004 - Dec 2008
    Sunnyvale, Ca, Us
    2008: Director, Product Marketing - Yahoo! Messenger & Communities- Brought Yahoo! Messenger to the #1 IM service in the US (from behind incumbent AIM/ AOL)- Helped define approach to make the Yahoo! network more social (incl. launch of a new profile)2007: Director, Product Marketing - Yahoo! Messenger- Developed & executed GTM for new versions of Messenger- Launched lifecycle management by segment2006: Sr. Product Marketing Manager - Yahoo! MailDeveloped and executed the Go-to-Market strategy for the new version of Yahoo! Mail globally, incl. migration to the new interface2004-05: Product Marketing Manager - Yahoo! Mobile- New Product Launches- Acquisition Mkg, mostly through network integration on Yahoo! and Partner Mkg with US-based telcos
  • Mckinsey & Company
    Consultant
    Mckinsey & Company Jun 2003 - Aug 2003
    Us
    MBA Summer Internship
  • Sfr / Vodafone Jv (Vizzavi)
    Channel & Product Manager
    Sfr / Vodafone Jv (Vizzavi) May 2000 - Jul 2002
    Paris, Île-De-France, Fr
    2001-2002: Product Manager SMS Products (Alerts, web2sms, ring tones)2000: e-commerce Channel Manager

François Dufour Skills

Product Marketing Marketing Strategy Online Marketing Online Advertising Saas B2b Marketing Social Networking Marketing Go To Market Strategy Integrated Marketing Marketing Communications Leadership B2b Marketing Management Marketing Research Digital Marketing Management Team Management Content Marketing Brand Management Event Marketing Advertising Competitive Analysis Mobile Marketing Digital Strategy Positioning Segmentation Event Planning Software As A Service Team Flip Cup Demand Generation Pricing Strategy Email Marketing Messaging Engagement Marketing Sales Enablement Multi Channel Marketing Lead Generation

François Dufour Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration (M.B.A.)
  • Essec Business School
    Essec Business School
    Consumer Marketing

Frequently Asked Questions about François Dufour

What company does François Dufour work for?

François Dufour works for Product-Led Leaders

What is François Dufour's role at the current company?

François Dufour's current role is Co-Founder.

What is François Dufour's email address?

François Dufour's email address is du****@****ail.com

What is François Dufour's direct phone number?

François Dufour's direct phone number is +141580*****

What schools did François Dufour attend?

François Dufour attended Harvard Business School, Essec Business School.

What skills is François Dufour known for?

François Dufour has skills like Product Marketing, Marketing Strategy, Online Marketing, Online Advertising, Saas, B2b Marketing, Social Networking, Marketing, Go To Market Strategy, Integrated Marketing, Marketing Communications, Leadership.

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