Projects: Netflix, Flink, Horizn Studios, MOIA, Heinemann, ESL Faceit Group.

Founding member of the Media.Monks Berlin office. Deeply involved in setting up the Marcom Engine operation for BMW and MINI across 29 markets - from customer journey to creative briefing. Responsible for the strategy behind 10 car launch campaigns.

Staud Studios / Mercedes-Benz AMG

Strategist at Heimat Berlin, the top creative agency in Germany (W&V 2017) and part of the TBWA network. Besides brand and digital strategy for our clients and new business opportunities, I was also the TBWA's Backslash Manager, overseeing our team of trend spotters (top 5 within TBWA).

Coming up with the idea for the bar and then putting the money where my mouth was. My hands were all over it: brand design, music and content curatorship, social media strategy, number crunching et al.

I headed both creative and planning departments of SRCOM São Paulo, working on brand experience projects for companies such as Google, Motorola, SAP, Lenovo, Danone, P&G, Heineken, Raia Drogasil, Souza Cruz and Unidas.

Alongside my partners, I founded SACODE, a company that applied design-thinking to brand experiences. Ideas, writing, planning, pitches - I did everything I could to put a range of projects in practice, from branded content to live events, for both brands and agencies.Some highlights:NIKE - Casa Fenomenal (with XYZ Live)Strategy, concepting and the winning pitch presentation for NIKE’s main brand experience in Rio during the 2014 World Cup.SAP - SAP Forum (with… Show more Alongside my partners, I founded SACODE, a company that applied design-thinking to brand experiences. Ideas, writing, planning, pitches - I did everything I could to put a range of projects in practice, from branded content to live events, for both brands and agencies.Some highlights:NIKE - Casa Fenomenal (with XYZ Live)Strategy, concepting and the winning pitch presentation for NIKE’s main brand experience in Rio during the 2014 World Cup.SAP - SAP Forum (with SRCOM)Strategy and concepting for SAP’s biggest event in Latin America: a technology forum for more than 10.000 people.SAMSUNG - Galaxy S4 Launch (with Agência Tudo)Strategy for the Samsung Galaxy S4's launch event in Rio.AUDIO CLUBConcept and marketing plan for the newest music venue/club in SP. Show less

Creative thinking and marketing strategy, mainly in entertainment and sports, covering:- Product development for XYZ, such as music festivals, seminars and sports events, from idea and content to digital strategy and sponsorship proposals;- Custom-made events, content, experiences and consulting for brands;- Key pitches for brand accounts and new business opportunities;- Branding, marketing and consulting for artists and athletes, such as Sandy and Seu Jorge.I worked… Show more Creative thinking and marketing strategy, mainly in entertainment and sports, covering:- Product development for XYZ, such as music festivals, seminars and sports events, from idea and content to digital strategy and sponsorship proposals;- Custom-made events, content, experiences and consulting for brands;- Key pitches for brand accounts and new business opportunities;- Branding, marketing and consulting for artists and athletes, such as Sandy and Seu Jorge.I worked for brands such as Natura, Terra, Itaú Cultural, Budweiser, Sky and TAM, and on projects such as Live Music Rocks, Natura Musical, Summer Soul Festival and Ultra Music Festival. Show less

Strategy, concept and copywriting for clients such as Motorola, Nextel, Iguatemi, Sky, TIM, Intelig, Credicard and Citibank. The projects covered a wide spectrum of disciplines - i.e. brand experience, sales campaigns, product launches and B2B comms.

Founder and writer of Dominódromo (http://www.dominodromo.com.br), a music blog that focused on new/alternative artists and genres. Under the Dominódromo brand, we conceived and promoted several events, including an anniversary party with viral celeb Ely Kim, international concerts (Juan Stewart and Javelin) and even a music festival, Brooklyn Bridge, with 3 bands from Brooklyn (Chairlift, Telepathe and Bear Hands).

Strategy, concept and copywriting for brand experience projects. My work was all about the intersection between culture and brands, and covered projects around music, fashion, technology and sports, for clients such as Motorola, Adidas and Guaraná Antarctiva (InBev).

Strategy, concept, copywriting (and some forgettable art direction) for brand platforms in culture.Some highlights:AVON - Avon Women in ConcertStrategy and copywriting for Avon's music festival for the International Women's Day. The event took place in Parque Ibirapuera and was headlined by Milton Nascimento, Vanessa da Mata and the Women's Philharmonic Orchestra.IBM - E-FestivalStrategy and copywriting for IBM's E-Festival, a project in which new MPB artists… Show more Strategy, concept, copywriting (and some forgettable art direction) for brand platforms in culture.Some highlights:AVON - Avon Women in ConcertStrategy and copywriting for Avon's music festival for the International Women's Day. The event took place in Parque Ibirapuera and was headlined by Milton Nascimento, Vanessa da Mata and the Women's Philharmonic Orchestra.IBM - E-FestivalStrategy and copywriting for IBM's E-Festival, a project in which new MPB artists sent their original songs online, vying for the chance to earn career-related prizes and to play alongside their idols. Show less