I’m driven by the belief that purpose-driven marketing and meaningful innovation can transform industries and empower communities.As a Business Administration student focused on marketing, I am passionate about exploring how creativity and strategy can create real, lasting change. My experience as Chief Marketing Officer at CV Agri Wiguna taught me the power of data-driven marketing, especially in the agribusiness space, where local partnerships and sustainable practices can make a world of difference.I also founded WiLA, a healthy snack brand based on local ingredients, aiming to promote nutritious, eco-friendly food choices for Indonesian communities. I believe that purpose-driven marketing can deepen the connection between brands and consumers and create lasting, positive impacts on communities.