Felipe Bezerra

Felipe Bezerra Email and Phone Number

Analista de Planejamento de Mídia Programática @ Globo
State of São Paulo, Brazil
Felipe Bezerra's Location
São Paulo, São Paulo, Brazil, Brazil
Felipe Bezerra's Contact Details

Felipe Bezerra work email

Felipe Bezerra personal email

n/a
About Felipe Bezerra

5+ years in ad operations, performance media, sales planning, deal negotiation and advertising account services at media company and advertising agency.Post graduated in Business Management with emphasis in Marketing at ESPM and Graduated in Advertising and Marketing - Social Communication at Anhembi Morumbi University.Focus on media analysis, monitoring and performance. Knowledge/practice with paid and programmatic campaigns, use of DMP's and post-sales elaboration with complete analysis of metrics, results and insights.I attend and adapt deliveries according to KPIs and respective strategies, from simple campaigns to complex projects, branded contents, events and channel sponsorship.I value teamwork, always ready to share and learn.

Felipe Bezerra's Current Company Details
Globo

Globo

View
Analista de Planejamento de Mídia Programática
State of São Paulo, Brazil
Website:
globoagencia.com
Employees:
25232
Felipe Bezerra Work Experience Details
  • Globo
    Analista De Planejamento De Mídia Programática
    Globo
    State Of São Paulo, Brazil
  • Ifood
    Account Manager Specialist
    Ifood Jun 2023 - Present
    Osasco, São Paulo, Brasil
  • Ifood
    Senior Account Manager
    Ifood Aug 2021 - Jun 2023
    Osasco, São Paulo, Brazil
    • Accounts (Oct/22 - Today): Coca-Cola, Heineken, Bacardi, Pernod Ricard, Evino and Nespresso.• Accounts (Aug/21 - Sep/22): Colgate, Kimberly-Clark, Reckitt HyHo, SC Johnson, Unilever and Ypê.• Survey of inventory, consumption, understanding the portfolio it serves and the relevant metrics for their respective industries (CTR, Conversion, ROI, ROAS etc.) with a focus on business objectives that support customer and iFood revenue growth.• Monitor the implementation of campaigns, inventory status and find ways to improve the relationship with customers with suggestions for improvements and adoption of other iFood products and ads solutions based on the customer's history and moment.• Co-responsible for defining campaigns (placements, formats, period, etc.) and responsible for optimization and performance of campaigns.• Manage with the traffickers team the delivery of campaigns in your portfolio and providing an excellent level of service.• Manage customer requests and inquiries via email, phone and face-to-face and remote meetings.• Responsible for problem solving campaigns and raising problems and product improvements.• Conduct and present post-campaign analysis and reporting.• Collect customer and market feedback to contribute to the development and improvement of ads products.• Proactive and co-responsible for identifying opportunities with clients to optimize campaigns and encourage the renewal of investments.• Support the sales executive during negotiations, creating strategies for campaigns, prioritizing customers, studies and portfolio demands.
  • Globo
    Campaign Management Analyst
    Globo Feb 2021 - Aug 2021
    São Paulo, São Paulo, Brazil
    • Accounts: Apple, Bauducco, Bradesco, Lenovo and LG.• Responsible for making decisions to optimize campaigns in order to achieve the KPI established by each customer (campaign success)• Assist the digital OPEC team sending strategies to be applied in each campaign • Development of strategies tactics from DMP data (Tail Target, Navegg, Krux). Apply data to campaigns and analyze the effective results of each segmentation• Feedback to customers regarding the profiles of users who interacted with their campaigns, creative lines that had greater engagement based on customer KPIs and analysis with heat map tools (MOAT) • Technical support for the OPEC and Planning team for questions such as: pixel creation on AdServer, creation of new clusters, crossing bases, analysis of campaign numbers • Technical support for the Planning team regarding the availability of each inventory format/segmentation of the media plan • Creation of a tag map for customer guidance in page tagging (accounting for campaign leads) • Interaction with internal teams such as Sales, Data & Analytics, OPEC TV and Digital to analyze new tools and technologies for the evolution of the area • Responsible for applying the tests of new tools or segmentations created by the Globo.com team such as: contextualized delivery, increased viewability, among others
  • Uol
    Account Manager Ii
    Uol Jul 2019 - Feb 2021
    São Paulo, São Paulo, Brazil
    • Accounts: Abbvie, Bayer, EMS, GSK, Hypera, Pfizer and Sanofi.• Management of the entire campaign process: Programming (paid/programmatic), reporting, data analysis, optimization and post-sales development• Assistance in the strategy and negotiation of new projects with the Commercial Team• Constantly looking for new ways to optimize placement KPIs, generating insights and up-selling through after-sales• Main platforms: Google AdManager, Google Analytics, Xandr Invest, Tail Target, Microsoft Dynamics CRM
  • Uol
    Account Manager I
    Uol Dec 2017 - Jun 2019
    São Paulo, São Paulo, Brazil
    • Accounts: 99, Accor, Azul, CVC, Hotéis.com, iFood, LATAM and Uber.• Management of the entire campaign process: Programming (paid/programmatic), reporting, data analysis, optimization and post-sales development• Assistance in the strategy and negotiation of new projects with the Commercial Team• Constantly looking for new ways to optimize placement KPIs, generating insights and up-selling through after-sales• Main platforms: Google AdManager, Google Analytics, Xandr Invest, Tail Target, Microsoft Dynamics CRM
  • Cartel 011
    Marketing Assistant
    Cartel 011 Dec 2016 - Dec 2017
    São Paulo, São Paulo, Brazil
    • Responsible for the entire online store routine• Registration of new products and maintenance of stock online• Online and after-sales customer service• Interface with the logistics, commercial, financial and physical stores department• Assistance with marketing activities• Production of printed and digital graphic materials and materials• Campaign planning and segmentation in paid media• Preparation and analysis of Google Analytics and Facebook reports
  • Genereal Motors
    Marketing Intern
    Genereal Motors Jan 2016 - Dec 2016
    São Caetano Do Sul, São Paulo, Brazil
    • Monitoring of achieved sales goals for product and service lines• Consultancy to the sales/marketing team on all requests made regarding the product• Development and monitoring of dealership campaigns• Coordinate and inform the warehouse in advance of the campaigns scheduled for after-sales• Market research, competition performance, prices, promotions and new product development
  • Volkswagen Brasil
    Manufacturing Operator
    Volkswagen Brasil Jul 2012 - Dec 2015
    São Bernardo Do Campo, São Paulo, Brazil
    • Responsible for the dimensional adjustment between the car body and doors/covers

Felipe Bezerra Skills

Powerpoint Lean Manufacturing Illustrator Pesquisa De Mercado Poka Yoke Photoshop Marketing Mix Automotive Microsoft Office Audio Editing Microsoft Word Pdca Production Systems Image Editing Text Editing Kaizen Kanban Swot Analysis Indesign Tpm

Felipe Bezerra Education Details

Frequently Asked Questions about Felipe Bezerra

What company does Felipe Bezerra work for?

Felipe Bezerra works for Globo

What is Felipe Bezerra's role at the current company?

Felipe Bezerra's current role is Analista de Planejamento de Mídia Programática.

What is Felipe Bezerra's email address?

Felipe Bezerra's email address is fe****@****.com.br

What schools did Felipe Bezerra attend?

Felipe Bezerra attended Espm, Anhembi Morumbi University, Senai Volkswagen.

What are some of Felipe Bezerra's interests?

Felipe Bezerra has interest in Social Services, Edição, Civil Rights And Social Action, Marketing, Publicidade, Education, Planejamento, Science And Technology, Pesquisa De Mercado, Estágio.

What skills is Felipe Bezerra known for?

Felipe Bezerra has skills like Powerpoint, Lean Manufacturing, Illustrator, Pesquisa De Mercado, Poka Yoke, Photoshop, Marketing Mix, Automotive, Microsoft Office, Audio Editing, Microsoft Word, Pdca.

Who are Felipe Bezerra's colleagues?

Felipe Bezerra's colleagues are Tárcia Laise, Ricardo Berto, Fellipe Hazan, Pedro Siqueira, Gabriel Bernardi, Carol Oliveira, Renato Rosadas.

Not the Felipe Bezerra you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.