Felipe Bezerra Email & Phone Number

State Of São Paulo, Brazil

Osasco, São Paulo, Brasil

Osasco, São Paulo, Brazil

• Accounts (Oct/22 - Today): Coca-Cola, Heineken, Bacardi, Pernod Ricard, Evino and Nespresso.
• Accounts (Aug/21 - Sep/22): Colgate, Kimberly-Clark, Reckitt HyHo, SC Johnson, Unilever and Ypê.
• Survey of inventory, consumption, understanding the portfolio it serves and the relevant metrics for their respective industries (CTR, Conversion, ROI, ROAS etc.) with a focus on business objectives that support.
• Monitor the implementation of campaigns, inventory status and find ways to improve the relationship with customers with suggestions for improvements and adoption of other iFood products and ads solutions based on the.
• Co-responsible for defining campaigns (placements, formats, period, etc.) and responsible for optimization and performance of campaigns.
• Manage with the traffickers team the delivery of campaigns in your portfolio and providing an excellent level of service.

São Paulo, São Paulo, Brazil

• Accounts: Apple, Bauducco, Bradesco, Lenovo and LG.
• Responsible for making decisions to optimize campaigns in order to achieve the KPI established by each customer (campaign success)
• Assist the digital OPEC team sending strategies to be applied in each campaign
• Development of strategies tactics from DMP data (Tail Target, Navegg, Krux). Apply data to campaigns and analyze the effective results of each segmentation
• Feedback to customers regarding the profiles of users who interacted with their campaigns, creative lines that had greater engagement based on customer KPIs and analysis with heat map tools (MOAT)
• Technical support for the OPEC and Planning team for questions such as: pixel creation on AdServer, creation of new clusters, crossing bases, analysis of campaign numbers

São Paulo, São Paulo, Brazil

• Accounts: Abbvie, Bayer, EMS, GSK, Hypera, Pfizer and Sanofi.
• Management of the entire campaign process: Programming (paid/programmatic), reporting, data analysis, optimization and post-sales development
• Assistance in the strategy and negotiation of new projects with the Commercial Team
• Constantly looking for new ways to optimize placement KPIs, generating insights and up-selling through after-sales
• Main platforms: Google AdManager, Google Analytics, Xandr Invest, Tail Target, Microsoft Dynamics CRM

São Paulo, São Paulo, Brazil

• Accounts: 99, Accor, Azul, CVC, Hotéis.com, iFood, LATAM and Uber.
• Management of the entire campaign process: Programming (paid/programmatic), reporting, data analysis, optimization and post-sales development
• Assistance in the strategy and negotiation of new projects with the Commercial Team
• Constantly looking for new ways to optimize placement KPIs, generating insights and up-selling through after-sales
• Main platforms: Google AdManager, Google Analytics, Xandr Invest, Tail Target, Microsoft Dynamics CRM

São Paulo, São Paulo, Brazil

• Responsible for the entire online store routine
• Registration of new products and maintenance of stock online
• Online and after-sales customer service
• Interface with the logistics, commercial, financial and physical stores department
• Assistance with marketing activities
• Production of printed and digital graphic materials and materials

São Caetano Do Sul, São Paulo, Brazil

• Monitoring of achieved sales goals for product and service lines
• Consultancy to the sales/marketing team on all requests made regarding the product
• Development and monitoring of dealership campaigns
• Coordinate and inform the warehouse in advance of the campaigns scheduled for after-sales
• Market research, competition performance, prices, promotions and new product development

São Bernardo Do Campo, São Paulo, Brazil

• Responsible for the dimensional adjustment between the car body and doors/covers

Postgraduate, Business Management - Marketing

• Development of essential skills for business management with an emphasis on marketing • Alignment of business management and the.

University Graduate, Social Communication - Publicity And Advertisement

• Focus on the creative process • Creation of advertising campaigns and communication strategies • Business vision • Course rated among.

Technical Course, Mechatronics, Robotics And Control And Automation Engineering