Fernando Gonzalez

Fernando Gonzalez Email and Phone Number

UX Lead at Novartis | Hands-on, collaboration, empathy and valuing every voice as a UX Leader | 🌎 Solid international experience in key design and product roles | 🎯 Connecting digital design to business results @ Novartis
basel, basel-city, switzerland
Fernando Gonzalez's Location
Greater Barcelona Metropolitan Area, Spain
Fernando Gonzalez's Contact Details

Fernando Gonzalez work email

Fernando Gonzalez personal email

n/a
About Fernando Gonzalez

With 18+ years of international experience in key design and product roles, I lead and connect digital design to tangible business results keeping the customer 1st.My career is based on Digital Products - UX Research & Design, Digital Design, Product Ownership, Creativity and Innovation.
 I've started in high growth tech start-ups and for the past years, I've been in large multinational organisations with a focus on user experience improvements for B2C and B2B e-commerce platforms, websites and web/mobile apps.We are on the same page when we put the customer first on the product strategy (easy in theory, hard in practice!) to understand real problems that allow us to gather requirements and collaborate with product designers, engineers and a range of stakeholders to test, build and deliver solutions that feed learning, customers value and that work for business.

Company culture is extremely important for me: I have navigated through radically different company visions, cultures and contexts. I value, look for and thrive in respectful, open-minded and friendly team cultures with a strong mission and clear objectives that channel efforts to a common purpose. My philosophy at work is clear: I am not moved by power nor ego. I am moved by meaning and impact.

I strongly believe in lifelong learning and constant personal and professional development. This vision fuel the efforts to stretch me and brings me to where I am right now in my life and career.From Sao Paulo, Brazil 🇧🇷 , have lived from 2015 to 2022 in Brussels, Belgium 🇧🇪 and now I'm based in Barcelona, Spain 🇪🇸. . . Skills
✔ Hands-on experience both in UX Design + Product Ownership/Agile✔ Experienced in collaborating and managing stakeholders from Operational to C-Suite✔ Focused on design prioritization based on outcome and value-generated✔ Creative and holistic thinking to ensure fresh ideas and innovative solutions
✔ Qualified in data analytics with a focus on web and behavioural metrics✔ High skilled in making sense of data collected and turn it into actionable insights✔ Up-to-date with modern digital design tools to co-create and iterate togetherProfile
✔ Customer 1st ✔ Business-minded designer due to hands-on experience and international studies✔ Highly organised to navigate a myriad of complex information typical in UX and Product roles✔ Calm and positive attitude to handle pressure under stressful situations
✔ Extremely curious and a person that asks questions✔ Multicultural background to adapt quickly and collaborate with colleagues worldwide

Fernando Gonzalez's Current Company Details
Novartis

Novartis

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UX Lead at Novartis | Hands-on, collaboration, empathy and valuing every voice as a UX Leader | 🌎 Solid international experience in key design and product roles | 🎯 Connecting digital design to business results
basel, basel-city, switzerland
Website:
novartis.com
Employees:
100036
Fernando Gonzalez Work Experience Details
  • Novartis
    Ux Lead
    Novartis Aug 2022 - Present
    Barcelona E Região
    . Hands-on User Experience Lead from Research to User Interface on global strategic user-centric web and mobile data-driven applications.. User Experience Strategy and forward-looking UX initiatives.. Enabling and supporting work of UX Teams with different levels of seniority - from Juniors to Leads.. Advocating for knowledge sharing and cross-teams collaboration to scale UX learnings on methodologies, tools, challenges and wins.. Evaluation, negotiation and working collaboration with external UX vendors.. Visit to Hyderabad-India, Novartis technology headquarters for workshops and DataViz presentations.Novartis is an innovative medicines company. Every day, we work to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease.
  • Novartis
    Senior User Experience Researcher & Designer (Contractor)
    Novartis Feb 2021 - Aug 2022
    Remote
    1️⃣ Enabling Novartis leadership to measure and sign-off via digital tools key data related to company initiatives on Environmental, Social and Governance (ESG). Executing: UX Strategy, UX Research, Information Architecture, User Testing and Product Design.2️⃣ Improving how Novartis makes business with more than 150k worldwide suppliers applying deep human-centric approaches. Executing: Co-creation workshops, Design Thinking and UX Evangelisation, 1to1 Interviews, Personas, Customer Journey Mapping & Empathy Maps.3️⃣ Creating advanced analytics web apps that allow field force and marketeers globally to make fast and reliable data-driven decisions. Executing: UX Strategy, UX Research, Co-creation workshops, Information Architecture and Education with stakeholders around UX.
  • Capgemini Engineering
    Advanced Consultant, Ux Lead
    Capgemini Engineering Jan 2022 - Aug 2022
    Bruxelas E Região
  • Capgemini Engineering
    Consultant, Senior Ux Researcher & Designer
    Capgemini Engineering Sep 2020 - Dec 2021
    Bruxelas E Região
    Applying User Experience Research & Design skills and helping international clients in their digital transformation with a user-centric approach at:1️⃣ Novartis - World's Top5 Largest Pharmaceutical | Acting as UX Lead, Senior UX Researcher & Designer for improving advanced analytics web apps. Executing: UX Strategy, Research, Co-creation workshops, 1:1 Interviews, Persona Development, Information Architecture and Education with stakeholders around UX.2️⃣ Biggest Belgian healthcare fund | Acting as Senior UX Researcher & Designer for revamping Dutch and French websites information architecture. Executing: Competitive analysis, web and behavioral analytics, content inventory, workshop facilitation and analysis, sitemaps, card sorting and tree testing.
  • Nu Skin Enterprises
    Digital Product Owner
    Nu Skin Enterprises Mar 2018 - Mar 2020
    Bruxelas E Região, Bélgica
    . Product Owner for the EMEA region (Europe, Middle East and Africa) websites and apps. E-commerce/mobile product roadmap, backlog, user story writing and feature definition . User journey improvement (homepage, search, product pages, cart, checkout, post-purchase). UX research execution, analysis and report to ensure product learning (interviews, surveys, Hotjar recordings, hypothesis validation). Stakeholder management - Europe and USA headquarters - to discuss, negotiate and align. Product documentation to drive company-wide alignment and product launches success. Close collaboration with Digital, UX, Customer Service, IT, Marketing, Legal and other departments. Participation in recurring Agile ceremonies together with the product team. Visit to Utah-US headquarters to digital product summit presentations
  • Tricount
    Senior Ux Designer
    Tricount May 2016 - Oct 2016
    Bruxelas E Região, Bélgica
    . Time-boxed digital design project. Coordination of company website conceptualisation and redesign. Bring together customer and company needs to restructure the online product. Information Architecture, User Experience and User Interface (work timeframe allowed for international students while doing a Master in Belgium)
  • Farfetch
    Digital Creative Coordinator
    Farfetch May 2013 - Aug 2015
    São Paulo, Brasil
    . E-commerce creative team coordinator of junior and senior digital designers . Plan, lead and guide creative team resources for development of creative concepts . Research of new features for continuous improvement of the e-commerce user experience. Organization, execution and reporting of usability tests . Visits to London and Porto headquarters to align and discuss global user experience methods results
  • Shoes4You
    Head Of Digital Design
    Shoes4You Sep 2011 - Apr 2013
    São Paulo, Brasil
    Design team leadership, user experience and innovation, creative direction, senior designer.
  • Brandsclub
    Lead Digital Designer
    Brandsclub Oct 2009 - Sep 2011
    São Paulo, Brasil
    Design team leadership, creative coordination and user experience.
  • Virgula S/A
    Web Designer
    Virgula S/A Oct 2005 - Sep 2009
    São Paulo, Brasil
    Websites, information architecture, online ads & email marketing campaigns and junior designers coordination.
  • Atrativa Games
    Junior Webdesigner
    Atrativa Games Apr 2002 - May 2005
    São Paulo, Brasil
    Webdesign, hotsites, email marketing campaigns.

Fernando Gonzalez Skills

Marketing Digital Publicidade Online Digital Marketing Web Design Creativity E Commerce Marketing Por E Mail Email Marketing Design Management Campaign Concepts Design Leadership Visual Direction Marketing Wire Framing Online Advertising Design Thinking Logo Design Team Building Empresas Startups Start Ups User Interface Design Landing Pages Html Emails Creative Writing Usabilidade User Experience Interactive Projects Fresh Ideas Banner Ads

Fernando Gonzalez Education Details

Frequently Asked Questions about Fernando Gonzalez

What company does Fernando Gonzalez work for?

Fernando Gonzalez works for Novartis

What is Fernando Gonzalez's role at the current company?

Fernando Gonzalez's current role is UX Lead at Novartis | Hands-on, collaboration, empathy and valuing every voice as a UX Leader | 🌎 Solid international experience in key design and product roles | 🎯 Connecting digital design to business results.

What is Fernando Gonzalez's email address?

Fernando Gonzalez's email address is fg****@****cer.com

What schools did Fernando Gonzalez attend?

Fernando Gonzalez attended Ku Leuven, Universidade São Judas Tadeu, Universidade Anhembi Morumbi.

What skills is Fernando Gonzalez known for?

Fernando Gonzalez has skills like Marketing Digital, Publicidade Online, Digital Marketing, Web Design, Creativity, E Commerce, Marketing Por E Mail, Email Marketing, Design Management, Campaign Concepts, Design Leadership, Visual Direction.

Who are Fernando Gonzalez's colleagues?

Fernando Gonzalez's colleagues are Martin Turnbull P.e., Madhu Prasanth Atyam, Manfred Berchtold, Larissa Thuering, Yi-Ling Chen, Pietro Giò, Meera Mayekar.

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