Febin Tharayil Chacko Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

# Leveraged Adobe Campaign & Braze to set up, test, and deploy Triggered and BAU communications. # Delivered the first automated winback journey in Braze, resulting in higher customer retention. # Optimized Adobe Campaign workflows to improve efficiency, resulting in a 20% reduction in workflow runtime and a 15% reduction in database queries.# Identifying gaps in underlying data and liaising with the relevant data teams and implement intermittent solutions.# Conducted knowledge sharing sessions and shared best practices to promote continuous learning and improvement.# Delivered complex customer journeys by collaborating with subsidiaries in the United Kingdom, Republic of Ireland, and Austria.

Chertsey, Surrey, United Kingdom

𝐀𝐝𝐨𝐛𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐕𝟕:# Developed and implemented email and push marketing campaigns for various subsidiaries for Samsung Europe following the industry's best practices. ~Supported Samsung Italy, Spain, United Kingdom, and Portugal# Responsible for setting up, testing, and deploying BAU, Triggered, and Flagship communications.# Designed Onboarding trigger workflows with multiple touchpoints.# Designed Abandon Browse trigger.# Troubleshooted technical issues related to segmentation, configuration, HTML templates, and other aspects of email execution.# Proofread/tested emails to ensure all web links, images, and subject lines were correct.# Implemented testing and segmentation strategies into email marketing campaigns to drive optimized open rates.# Excellent understanding of setting up of different email deliveries in Adobe Campaign with multiple content variants and dynamic subject lines.# Performed A/B testing to test new creatives, subject lines, and trial optimizations.# Experience with data segmentation, targeting, and dynamic content.# Experience in creating and uploading Vouchers/Coupons using voucher import workflow and set up and deploy the vouchers created in an email campaign.# Hands-on experience in configuring, testing, and deploying one-click email Data Capture.# Experience with Web Application.# Involvement in the wider lifespan of campaigns from initial brief to post-deployment.# Quality control of delivery setups in Adobe Campaign and supported my team with peer reviews.# Provided clients with timings and managing change requests.# Mentored and trained peers.# Experience with full lifecycle campaigns.

Bristol, United Kingdom

#Strong organizational skills and the ability to adhere to coding and quality standards#Knowledge of Java and database design with the ability to continuously learn new technologies#Knowledge of source control concepts and tools such as GIT#Backend Development: Java 11 (Intelli J IDEA) Spring MVC Framework #Frontend Development : HTML, CSS, JS, Bootstrap #Project Management: Agile Methodology #Testing Application: JUnit #Cloud Deployment: AWS Cloud Services#Working as a team in our Final Project

Kuala Lumpur, Malaysia

# Built relationships with clients both internally and externally to understand their business needs and provide solutions to their current business problems.# Developed a strong understanding of the products, competition, industry, marketing goals, and objectives of each client, enabling them to grow.# Implemented and ran innovative campaigns across client accounts in line with their goals and objectives.# Ensured that all client accounts had a robust commercial strategy in place, with specific performance targets and objectives tailored to meet or exceed the expectations of key stakeholders.# Worked with leading Pharmaceutical and eCommerce clients in SEA.# Collaborate and extended support to the subsidiaries of Singapore, Malaysia, Vietnam, Thailand, Saudi Arabia & Gulf, India, Greece, Australia, Japan, China, Indonesia, and Philippines.

Kuala Lumpur, Malaysia

UNICA AFFINIUM CAMPAIGNS# Partnered with marketing planning team to understand campaign requirements and structure, developing a successful campaign matrix for each marketing campaign.# Utilized IBM Unica Campaign to build and execute marketing campaigns, and Teradata SQL Assistant to query and report on available databases..# Build, Executes & Deliver accurate audience data for campaigns# Provide forecasted volumes for campaign requirement# Supported research into member enquiries and requests regarding audience size and member profile.# Gained experience in the marketing function and its processes in a number of segments, both B2B and B2C, in the telecommunications industry.Experience in using# IBM Unica Campaign v8.5# Teradata SQL Assistant CAMPAIGN MANAGEMENT# Managed the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget.# Worked with key stakeholders to implement campaign activity, including product marketing team, digital marketing teams, customer relationship management team, events team, brand, customer services, admissions, international, regional, business development, PR, and program leaders.# Briefed external agencies, including creative, digital, and media planning agencies, to deliver campaign activity against brief.# Managed agency campaign implementation and performance against agreed campaign activity.# Was responsible for the production and sourcing of all campaign materials.ADOBE EXPERIENCE MANAGER # Created new web pages based on various templates, as well as updated and modified content on an AEM-based website.# Used additional functionalities such as Workflows and Campaigns.Experience in using:Adobe CQ5

Ernakulam

# Prepared quotations and proposals based on client requirements and specifications, such as gender, location, industry, and length of interview.# Scoped projects, including client communication, effort estimation, survey programming, sample allocation, and assigning responsibilities.# Maintained a current understanding of online market research best practices and applied them at work.# Managed vendors and ensured client satisfaction and relations.# Handled clients directly, managed teams, and people.

Ernakulam

EMAIL CAMPAIGNS:#Responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. #This includes ownership of the setup, maintenance, and quarterly review of recurring and triggered email communications. #Having a current understanding of email marketing best practices and applying them to the execution of our email campaigns in collaboration with the Direct Marketing Manager.Responsibilities#Building email campaigns, HTML presentation and quality assurance of all outbound campaigns.#Performs day-to-day email marketing activities including, but not limited to, email campaign set- up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.#Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.#Reporting: Creating presentable email campaign reports for email campaigns with the summary of the number of opens, clicks, unsubscribed, bounced.Experience in using various bulk mailers.#Netcore#Vertical Response#Mail Chimp#MandrillApp

Ernakulam

Back link analysis, Search engine ranks of keywords(SERP). Keyword Analysis.Finding Our Competitors. SEO tags.

Ernakualm

Testing mobile applications, one of my main project was Post A Card which is available on android and ios devices.Testing Websites, I tested websites for the below cases.1) Functionality Testing2) Usability testing3) Interface testing4) Compatibility testing5) Performance testing6) Security testing

B.E, Information Technology

Activities and Societies: Paper Presentations

High School, Biology, Maths, Secured 70%

Activities and Societies: Debate Team, Culturals, Atheletics

10Th Grade, Science, Secured 75%