- Managed and optimized Purela's Instagram account, ensuring consistent growth and engagement through strategic content planning and execution.- Led a team to create high-quality posts, stories, and reels aligned with the brand's tone, audience preferences, and key objectives.- Analyzed Instagram metrics such as reach, engagement rate, and follower growth, using insights to adjust content strategies and enhance performance.- Planned and executed Instagram campaigns, including giveaways, product launches, and seasonal themes, driving brand visibility and audience interaction.- Collaborated with marketing and design teams to produce visually appealing and impactful content tailored for Instagram's algorithm and trends.- Monitored Instagram trends, hashtags, and platform updates to keep the account competitive and relevant.- Directed Instagram advertising efforts, optimizing ad targeting, budget allocation, and performance tracking to achieve campaign goals.

- Developed, implemented, and managed comprehensive social media strategies across multiple platforms for two Realfood brands, such as Fit With Realfood and Realfood Jelly.- Collaborated with the marketing communication team to develop and execute a successful brand campaign.- Create social media content and work closely with Creative Team (Content Creator, Motion & 3D, Graphic Designer).- Produced weekly report to analyze and measure the effectiveness of each social media posts and campaign.- Managed the entire production process of social media content, including photoshoots and video shoots, for brand campaigns. This involved approaching vendors, negotiating deals, and coordinating production.- Research & Analyzed the social media's trends especially in Beauty & Wellness industry and keep up with social listening & competitor review.

- Gained over 300+ new community members joining within three months.- Handle and build relationships with the Realfood Beauty Community's 6000+ members through WhatsApp group.- Created posts containing information related to beauty and health on the social media @realbeautyfam.- Planned, managed, and carried out community activities such as events (both online and offline), campaigns on social media @realbeautyfam to align with marketing strategies and boost brand awareness.- Handled KOLs in both online and offline events, created influencer brief campaigns in line with the brand's unique selling points and product knowledge.

- Managed hospital dietary services such as food inventory management, compliance with food safety protocols, food processing- distribution, and observing the implementation of Hazard Analysis Critical Control Points (HACCP) in the Food Production Unit. - Tasked with conducting assessments and diagnoses to recommend appropriate dietary plans, providing education, and overseeing the monitoring and evaluation processes for 18 patients.- Collaborated with other health and and non-health workers to provide care for 18 patients.

- Orchestrated the creation and publishing of over 100+ engaging and relevant pieces of content on Facebook and YouTube, contributing to increased online visibility and audience engagement.- Monitored content insights on Facebook and YouTube, effectively tracking and analyzing the performance of published content to inform future content strategy decisions.- Managed the uploading and supervision of more than 100+ pieces of content on Facebook and YouTube, ensuring timely and accurate delivery while maintaining a cohesive brand image.- Conducted comprehensive checks and quality control for captions and written content in both Bahasa and English, meticulously reviewing for grammatical accuracy, language clarity, and consistency.