Fernanda Caetano Email & Phone Number

State Of São Paulo, Brazil

Creative Direction:- Develop and guide the creative vision for projects, ensuring alignment with client goals.- Lead brainstorming sessions and creative workshops to generate innovative ideas.- Provide art direction for all design projects, including branding, advertising campaigns, and digital media.- Review and approve design concepts and deliverables to maintain high-quality standards.- Stay updated with industry trends and incorporate them into creative strategies.Graphic Design:- Design and create visual identities, including logos, graphics, typographic choices, and brand guidelines.- Develop and execute advertising campaigns using graphic design, motion graphics, video editing, and photography.- Create print and digital materials, such as stationery, posters, social media graphics, and websites.- Collaborate with clients to understand their needs and translate them into compelling visual solutions.- Continuously refine design processes to improve efficiency and creativity within the studio.Studio Management:- Manage day-to-day operations and ensure efficient workflow within the studio.- Manage client relationships, from initial contact to project delivery.- Develop project proposals, and timelines.- Lead and coordinate external collaborators.- Ensure that projects are delivered on time and meet client expectations.

Since 2017, as an independent art director and motion designer, I have been creating visual identities, design sprints, campaigns, and digital content using tools such as graphic and motion design, video editing, and photography, whether executing or directing them. I have already worked with brands such as Pernod Ricard, Grendene, TikTok for Business, Gympass, LivUp, PepsiCo, Santander, Rappi, Twitch, Discovery Networks, Meta Business, and Descomplica, independently or in partnership with advertising and consulting agencies such as Mutato, FLAGCX, MESA, W3Haus, Think Eva, Think Olga, New Vegas, Virtue (Vice), Ginga and InPress Porter Novelli.I also create visual identities for small or independent brands in the market introduction phase.

As a Brand Designer at Hash, I took part in a collaborative environment, building and expanding the brand identity in partnership with other teams and stakeholders. Besides internal activations for employees and external communications such as social media and PR, the brand design team creates visual solutions for the company's customers through white label products offered by them in the payments field.

São Paulo E Região, Brasil

I worked with the Grendene team, creating advertising campaigns and "always on" content for Sandalias Ipanema's social networks. The projects I took part used a lot of photography and video and I was able to contribute in every step such as concepting and scripting, storyboarding, shooting directing and post-treatment, including the definition of the material's graphic language.The creative work was made in a collaborative process with external producers and internal planning, influence, media and production teams.

I worked with brands such as PepsiCo, Santander, Instax, Scania and Ajinomoto, creating digital content to brand's social networks, landing pages, newsletters and digital magazines, in addition to internal communication and culture campaigns.I was also responsible for coordinating PepsiCo's creative deliveries with the designers team.

I worked with brands such as Santander, Itaipava, Discovery Networks and Porto Seguro Cartões, creating activation and direct communication campaigns.

São Paulo E Região, Brasil

I worked together with the marketing department creating visual communication for Mandi, Mandi Urban Teen Clothes, and G-Star Raw brands in Brazil.I took part on launching campaign production of seasonal collections, created print materials such as catalogs and invitations, POS material such as window scenography, digital assets for brand's e-commerce, video editing and presentations for internal use, besides photo production and editing for social media.

Bacharel Em Publicidade E Propaganda, Comunicação Social

Pós Graduação, Design Digital E Novas Mídias

Filmmaking Certificate, Filmmaking

- Practical training by film & TV industry professionals - Short film shot on professional Super 16mm camera equipment (Arriflex).

Education record