Eu Content Manager - Pet Nutrition
CurrentCo-leading the European Content Production Hub from its implementation, defining processes, tools and managing key partner agencies.- 200% increase in asset delivery in 2023, across multiple platforms.- Implemented a new briefing process to increase asset delivery effectiveness.Leading data-driven content strategies and execution for Mars Pet Nutrition brands,shaping addressable campaigns for brands like Whiskas, Perfect Fit andSheba.Building a new content production capability for social media, accelerating theproduction of creator-led content via new partners.- 1,500 cost-effective branded assets created in 2023 and used across dcom, socialmedia, websites and paid campaigns.Owning brand websites strategy and budget in collaboration with IT teams.- Europe’s lead in the global websites replatforming project, directing work frommultiple stakeholders to launch 24 websites in 2022 and 2023.- Implemented a ready-to-use platform for promotional websites, enabling 30%savings and 50% workload reduction.Overseeing the SEO content production process, coordinating internal and externalstakeholders to ensure timely scope completion.Leading regional forums and representing Europe in global projects.
