I'm an experienced Online Marketing Professional (consultancy, operational and strategic) with expertise in B2B IT Marketing and E-commerce Marketing. With more than two decades of experience in internet, websites/ecommerce, graphics/designs and online marketing. I believe that all marketing activities should be run “as-a-service” to ensure the best results for business and based on their needs. In marketing it’s crucial to translate business needs into clear value for money or ROI and make online customer behaviour visible. Here is where new opportunities and value arise. The collection of data from various online marketing channels gives businesses a better view of their customer, their needs and how to engage.Leadgate uses data to predict and influence potential customers to make a buying decision. We focus on IT, online marketing and advanced data analytics to visualize trends and increase our customers business. These trends and insights are used to leverage the “Marketing Cloud” of the future.