Luis Federico Jiménez Pérez Email and Phone Number
Dynamic and results-oriented professional with proven track record of leading successful organizational transformation initiatives, new business development, commercial capabilities & digital transformation. More than 19 years of experience as a change management agent, leader in planning, marketing, sales and organizational processes. Strategic thinker with experience implementing and developing new businesses, digital & analytics for channel marketing strategies, commercial and sales capabilities. Participation leading cross-functional teams and change management processes, with a comprehensive vision of business strategy, technological capabilities and human resources. Focused on continuous improvement, goal achievement and teams transformation. Master's in Business Administration.Some of my notable achievements include:• Transformation of the commercial model, RTM and digital platforms of Coca-Cola FEMSA with commercial and organizational applications in SAP, CRM, Hybris, Periscope, impacting all business areas, HR, Finance and Supply Chain with innovative Marketing and Commercial strategies.• Participated and implemented portfolio transformation projects in the incorporation of New Categories to the Coca-Cola Company beverage portfolio: Coffee, Juices, Alcoholic Beverages, Vending Machines, Dairy, Energy Drinks, Plant Based• Incursion into new businesses and member of the Due Diligence and change management teams in the acquisition of bottlers, Foque, CIMSA, Yoli, Grupo Tampico, as well as joint operation tests with FEMSA Cerveza and other consumer companies.• Active participant of internal committees for waste management, SKU's optimization, compensation schemes and change processes.
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Director De Planeación Y OperacionesMino LabsMexico
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Planning And Operations DirectorMino Labs Feb 2023 - PresentCiudad De México, MéxicoResponsible of MINO group businesses operation, ensuring the correct execution processes of supply chain, import&export, regulatory processes, quality, production and distribution. Responsible for the strategic and operational planning process, new businesses and continuous improvement processes. Operating in the group Mino Logistics-Distribution, regulatory in Mino Consulting, medical services in Mino Clinics, planning in Mino Labs.Generate alliances, associations and strategic relationships with suppliers and other actors that allow the optimal operation of the organization.
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General Manager Organic ProductsDervital & La Paz Pharma Mar 2021 - Feb 2023Valle De Bravo, México, MéxicoResponsable de la transformación y estructura de negocios, consolidé una organización para producir y vender productos médicos como suplementos orgánicos Over the Counter con registro ante COFEPRIS, construyendo un proceso productivo y de trazabilidad integrado al 100%, desde el cultivo de plantas medicinales, producción y venta. Gestionando el total del negocio, desarrollando la estrategia de marca, condiciones comerciales, desarrollo de canales, distribución y venta, para un negocio que crece ´+20% anual en ventas.- Desarrollé la plataforma de venta digital que en 2022 representa el 10% de las ventas de la compañía a través la página web- Construí la estrategia global de marca, campañas de publicidad, portafolio y ejecución de parrillas promocionales a través de nuestras cuentas en plataformas digitales y clientes directos- Consolidé una cartera de clientes nuevos de cadena en farmacias para su distribución nacional y presencia en marketplace- Desarrollé el lanzamiento y estrategia de una plataforma educativa digital de salud, con un producto que generó ventas superiores a los 60 mil dólares durante 7 días de lanzamiento, con una conversión mayor al 5%- Gestioné la estrategia de comunicación para dos cuentas digitales que duplicaron su comunidad orgánica en menos de 1 año a través de la generación de contenido educativo, inspiracional y de venta directa. -
Head Of Marketing Costa Rica & NicaraguaCoca-Cola Femsa Jan 2019 - Dec 2020Costa RicaResponsable de desarrollar la estrategia del portafolio de productos de Coca-Cola para Costa Rica y Nicaragua, nuevos lanzamientos e innovación, impulsando el desarrollo de mercado e inversión de marketing, gestionando precios y planeación de ventas.Administré un P&L superior a los 400 MM USD anuales, impactando 50 mil puntos de venta, con un equipo directo de más de 30 personas- Convertí y conformé un área de Marketing responsable de la estrategia de 2 países, con altos estándares de resultados, ganando participación de mercado y mejorando la rentabilidad del negocio + 1 pp de EBIT durante 2019- Construí un nuevo Canal y modelo de servir al Hogar, a través de un app (RED BOX), mejorando el precio promedio del portafolio y rentabilidad +3 pp superior al resto de canales- Desarrollé una estrategia para la categoría de Té, ofreciendo nuevos productos y empaques, al mismo tiempo que mejoré la rentabilidad en la categoría +3 pp y ganando 4 puntos de participación de mercado en 1 año- Mejoramos el proceso de S&OP +6 pp de asertividad implementando un proceso colaborativo de planeación de la demanda con las diferentes áreas funcionales. - Durante la pandemia COVID-19 realicé una racionalización del portafolio que nos permitió simplificar la operación, manteniendo el volumen de ventas y minimizando costos y mermas ante la emergencia de salud. -
Maketing Planning, Support And LogisticsCoca-Cola Femsa Feb 2017 - Feb 2019Ciudad De México Y Alrededores, MéxicoI optimized the marketing processes and managed the investment and innovation initiatives for the Mexico operation, being the main link between the functional departments of finance, logistics, supplies and sales.- I implemented the new Analytics Platform for the automation of sales initiatives (Sales Force Automation) and market segmentation (SAP C4C, Hybris, Periscope), transforming the company's customer service model- I developed a system for the consolidation and monitoring of projects and indicators (operational and strategic) for the 4 channels; Traditional, Modern, Emerging and Home Delivery, increasing the effectiveness of implemented initiatives + 20%- I operated the marketing budget, discounts, purchases and innovation CAPEX, managing more than 4,000 million Mxp investment in market initiatives, optimizing during 2018 more than 400 million Mx- I improved the collaborative process of initiatives and S&OP with Manufacturing and Logistics, achieving historical forecast assertiveness + 3% pp
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National Commercial Activation HeadCoca-Cola Femsa Mar 2015 - Feb 2017Ciudad De México Y Alrededores, MéxicoResponsible of implementing commercial and marketing initiatives, being functional responsible of marketing in central offices and main contanct supporting 11 Commercial Zones- I consolidated a functional Marketing team for 11 Commercial Zones with a new organizational structure, routines and indicators, gaining total Mexico +3 points of market share- I optimized the market spending on promotions -15% through the correct implementation of analytical tools and revenue management- I developed a collaborative model for value proposals creation & Customer service, that allowed us to provide market innitiatives in 24 hours, reducing the response time by 48 hours- I developed an initiative to introduce returnable packaging, which increase 30% effectiveness product sales & maintain investment
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Project Sr. Manager Vending MachinesCoca-Cola Femsa Oct 2013 - Feb 2015Ciudad De México Y Alrededores, MéxicoResponsible of implementing a commercial strategy to grow the Vending Machine business over 50%. and the develop of a new commercial operating model, proposing the new structure of the business, capabilities, enablers and processes.
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Planning Sr. Manager For Mexico&Central AmericaCoca-Cola Femsa Sep 2011 - Sep 2013I developed and coordinated the annual Planning process with the functional areas of the Division, analyzing opportunities for improvement, benchmarks and competitive analysis.I participated in different multifunctional work teams to carry out change projects, achieving Commercial and Operational efficiencies.I collaborated in the Due Diligence for the merger of 4 bottlers; as well as the process of integrating Central America into the Mexico & Central America Division
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Pmo CommercialCoca-Cola Femsa Sep 2009 - Aug 2011I was the Implementation Leader of the new commercial and customer service model in Coca-Cola FEMSA , been responsible of change management across organization, considering operative restructure, trade marketing processes and commercial routines that impact more than six hundred thousand clients in Mexico. In charge of the right execution of new processes, roll out and plan compliance, generating significant savings in operative costs and increased sales, what represented a net benefit of 200 bp of UAFIR marginResponsible of full implementation of new capacities, as better management tools, segmentation, compensation and enablers
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Trade Marketing LeaderCoca-Cola Femsa Feb 2008 - Sep 2009Participant of a multidisciplinary working team to ensure the implementation and exchange of best practices in the point of sale, designing a new Commercial Integrated Business Model, capable of response to the differentiated customers, considering the Route to Market, Trade Marketing and Commercial needsThis new model will be design to operate in different geographies of a Multinational Company, considering countries as Mexico, Brazil, Argentina, Colombia and Central America.I was in charge of the implementation of market tests in distribution centers, tracking results and working as special team to capture opportunities of the new model design.The new Commercial and Operative Model, reduced Head Count, increase revenues and Share of Market
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Channel Segmentation Junior ManagerCoca-Cola Femsa Sep 2006 - Jan 2008
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Channel Sales ExecutiveCoca-Cola Femsa Jan 2006 - Sep 2006Ciudad De México Y Alrededores, México
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Revenue Management ExecutiveCoca-Cola Femsa Nov 2004 - Dec 2005
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Pricing AnalystCoca-Cola Femsa Nov 2003 - Nov 2004
Luis Federico Jiménez Pérez Education Details
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Business Management -
Itesm Campus MonterreyCorporate Finance
Frequently Asked Questions about Luis Federico Jiménez Pérez
What company does Luis Federico Jiménez Pérez work for?
Luis Federico Jiménez Pérez works for Mino Labs
What is Luis Federico Jiménez Pérez's role at the current company?
Luis Federico Jiménez Pérez's current role is Director de Planeación y Operaciones.
What schools did Luis Federico Jiménez Pérez attend?
Luis Federico Jiménez Pérez attended Ipade Business School, Itesm Campus Monterrey.
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