Federico Toccaceli Email & Phone Number

Buenos Aires Province, Argentina

1. Product Manager (Famiq PIN).Famiq PIN is the digital platform for the distribution of stainless steel B2B in Argentina and Uruguay.Achievements:- We invest more than USD 2.5 MM in software development and training for more than 40 vendors.- We sell more than USD 3.5 MM per month through the platform.- By June 2023, more than 39% of our commercial operation is self-managed by our clients with Famiq PIN.- We manage more than 4500 active B2B clients per month.I lead a team of 2 Product Owners, responsible for different parts of the digital product.My role as Product Manager is:- Define the vision of the product and propose the strategies that allow us to reach the vision.- Keep our strategy aligned with the OKR of the company.- Maximize business results together with stakeholders and product owners.- Lead the product discovery team together with the product owner and the scrummaster.2. Marketing ManagerTogether with 2 content and business managers, I lead a marketing team of 10 people that provides service to the different business units of Famiq.

Ciudad Autónoma De Buenos Aires, Argentina

Nowadays I am leading 2 strategic initiatives at Famiq:1. Product Manager (Famiq PIN).Launched in 2018, Famiq PIN is the leading B2B digital sales platform in Argentina to trade stainless steel. Achievements:- More than USD 2.5 MM invested in development and training of our sales force.- USD 1.2 MM are being sold through this plattform every month.- By July 2020, more than 35% of our business operation is being handled through Famiq PIN by our customers autonomously.- More than 10.000 products published.- More than 20.000 positions of orders are being recorded per month.We are developing this project with Agile Frameworks, using SCRUM to develop Famiq PIN iteratively and incrementally.My role as a Product Manager is:- To maximize outcome, prioritizing what is most relevant to be developed.- To lead the discovery team to find the best solutions to be developed.- To lead the developing team together with our SM to maximize software delivery. - To engage all business stakeholders into a shared vision of Famiq PIN.- Develop and look after our main product KPIs to maximize the product market fit of Famiq PIN.2. Agile Coach.My goal on this role is to embrace the leaders at Famiq with an Agile Mindset. We have adopted the following practices:- Setting quarterly goals using OKR.- Improve our software development process using SCRUM.- Improve our marketing project management using KANBAN.- Improve the product discovery using: User story mapping, User Personna, User Stories.- Getting active feedback with different boards & tools.- Improving the way we think of new business using Lean Canvas, Business Model Canvas, etc.Nevertheless, the main reward in this role is having transformed collaboratively the mindset of more than 30 people, including top management at Famiq.

Ciudad Autónoma De Buenos Aires, Argentina

At this stage, I lead 3 teams at Famiq with 2 different roles:1. Product Manager @Famiq PINFamiq PIN is the first B2B digital sales platform in Argentina to trade stainless steel. Achievements:- More than USD 2.5 MM invested in development and training of our sales force.- By August 2019, more than 30% of our business operation is now being handled through Famiq PIN by our customers autonomously.- More than 10.000 different products have been sold through this plattform in 16 months.- More than 20.000 positions of orders are being recorded per month.2. Marketing ManagerWith a team of 6 people, we developed B2B strategies for marketing campaings to:1. Promote Famiq´s awareness in the industry through our digital channels (FB, LiN, IG, SEO, SEM, etc.)2. Generate new qualified leads for different products through digital campaings.3. Generate customer loyalty through more than 20 events, factory tours and seminars.4. Promote stainless steel consumption in Argentina teaching in more than 20 courses, 150 welders to weld stainless steel.3. Customer Experience ManagerIn this role, with a team of 6 people we lead projects to transform the customer experience Famiq delivers to its customers through all the customer journeyMain acchievments are:1. Increased our OTD (on time delivery) from 48% to 96% in 14 months.2. Increased Famiq's NPS from 40 to 65 points.3. Worked together with Famiq PIN team to digitallize all the after sales queries, such as tracking information, invoice and receipt downloads and current accounts balances.

Buenos Aires

In this new position, I study new products and services to introduce to FAMIQ sales channel. Once approved, I lead the team that connects all the dots, from sourcing to selling issues.I am a highly creative person, with high intuition and analysis capabilities, leading projects so that FAMIQ can keep growing in the stainless steel industry.

I've been proposed a new challenge inside FAMIQ that is to reorganizate and to boost the purchasing department.Some of the main tasks that I am performing are:- Standarize processes that were not regularly executed.- Optimize Purchasing databases & standards.- Create new reports developed in Microstrategy and other BI sources.- Keep innovating. Imagination is the main source for success.

My challenge was to get the cheapest but greatest (in terms of quality) goods at the company.

E-Commerce Management Program, E-Commerce/Electronic Commerce

Mediante este programa profundicé mi conocimiento en la gestión de Famiq PIN, nuestra plataforma digital de negocios con la que lideramos.

Certification, Cspo (Certified Scrum Product Owner)

With this course certified by Scrumalliance I was able to strengthen my knowledge in Product Development using agile methodologies.

Execute Education - Agile Framework, Agile Development, Executive Education

Mind - Management Integral De Negocios Digitales, Information Technology, Posgrado

Programa dedicado a la innovación y a la transformación digital en empresas.

Coaching, Coaching

Bachelor’S Degree, International Business

Photography, Photography

Activities and Societies: Photography Attended a photography course over 2 years.

Education record