As a Social Media Marketing Specialist, I am responsible for developing and executing the social media strategy for Software Advice, Capterra & GetApp. This is accomplished through collaboration with the content marketing team to promote digital content across a variety of B2B industries in order to grow brand awareness among our target market of small business technology decision makers. As the leading online service for businesses navigating the software selection process, I am focused on… Show more As a Social Media Marketing Specialist, I am responsible for developing and executing the social media strategy for Software Advice, Capterra & GetApp. This is accomplished through collaboration with the content marketing team to promote digital content across a variety of B2B industries in order to grow brand awareness among our target market of small business technology decision makers. As the leading online service for businesses navigating the software selection process, I am focused on building an online community from the ground up, and am responsible for harnessing brand advocates to amplify our digital footprint.Job Duties Include:-Execute on current social media channel strategy for engaging new community members, including brand pages on Facebook, Twitter, LinkedIn, and Instagram-Manage the social promotion calendar and ensure all content is brand aligned and engaging-Follow best practices in driving growth of key social media marketing metrics-Collaborate with your peers to identify and develop new social tests, initiatives, and strategic growth opportunities to increase our online community-Consistently report on channel performance, progress, and key initiatives to Senior Leadership and other key stakeholdersGartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of four leading brands—Capterra, Software Advice, GetApp and UpCity. Show less

I'm the Co-Founder and Content Creator of a TikTok/Instagram account that speaks about sports. You can find it as @elhinchaok

-Public Relations:Developed research of the most influential journalists and media outlets for the technology, business and innovation industries to position our CEOs as industry thought leaders. Conducted analysis of PR agencies to work with.Managed editorial calendars, media requests and wrote and edited press releases for the CXO hiring announcements and product launches.- Branding strategy. Based on brainstorming and benchmarking, developed the companies' tone of voice, values… Show more -Public Relations:Developed research of the most influential journalists and media outlets for the technology, business and innovation industries to position our CEOs as industry thought leaders. Conducted analysis of PR agencies to work with.Managed editorial calendars, media requests and wrote and edited press releases for the CXO hiring announcements and product launches.- Branding strategy. Based on brainstorming and benchmarking, developed the companies' tone of voice, values and branding guidelines, together with the communications plan.- Social Media strategy. Developed the company's first strategy to build an online community with a specific focus on LinkedIn & Instagram based on an audience and industry trends analysis. - B2B Content strategy. Developed research on the most relevant topics for the expert network industry and competitors to create blog articles and build brand awareness. Coordinated copywriters and designers to ensure consistency. Show less

- Content creation for B2C and B2B audiences for CRM, social and digital channels. Based on the customer journey insights, created, localized and implemented SEO creative content strategies for the Sustainability, Tech, and Finance industries.- Stakeholders management. Built long-term relationships with cross-functional teams, such as local Marketing, CRM, Digital and Design to maximize the adoption and localization of campaigns. - Data Analysis. Measured the effectiveness of the… Show more - Content creation for B2C and B2B audiences for CRM, social and digital channels. Based on the customer journey insights, created, localized and implemented SEO creative content strategies for the Sustainability, Tech, and Finance industries.- Stakeholders management. Built long-term relationships with cross-functional teams, such as local Marketing, CRM, Digital and Design to maximize the adoption and localization of campaigns. - Data Analysis. Measured the effectiveness of the marketing content in the external communication channels, according to the defined metrics & KPIs, in order to identify improvement opportunities and execute them. - Social Media Management. Mapped the current situation of the Continental Europe social media accounts and the company´s ambassadors and developed a new strategy focused on boosting the engagement to attract new leads (LinkedIn & Instagram). Show less

- Crisis Management. Successfully managed at least 10 different kind of crises, including accidents, lay-offs, restructuring, COVID-19 and multiple reputational crises.- Development, leading and supervision of global internal communication campaigns. Effective implementation of diverse campaigns in the areas of Safety, Compliance, Innovation, Human Resources and Sales. Globally coordinated the campaigns in more than 12 countries, adapted in 3 different languages.- Coordination of the… Show more - Crisis Management. Successfully managed at least 10 different kind of crises, including accidents, lay-offs, restructuring, COVID-19 and multiple reputational crises.- Development, leading and supervision of global internal communication campaigns. Effective implementation of diverse campaigns in the areas of Safety, Compliance, Innovation, Human Resources and Sales. Globally coordinated the campaigns in more than 12 countries, adapted in 3 different languages.- Coordination of the global editorial content for the company´s Intranet. Published an average of 10 weekly articles during the last 2 years, managing the balance between the internal clients' needs and the communication strategy.- Management of the ties with different stakeholders, both internal and external, with a special emphasis on establishing a long-term relationship with the media. Led the relationship with the media and the multiple stakeholders, being able to maintain a positive agenda across several crises and projects.- Advise the top management on key messages, powerful rhetoric and influential speeches. Effective provision of communication tips to the CEO and 15 Area Managers and Corporate Directors.- Coordination and supervision of the global audiovisual production aim at internal and external stakeholders. Led multinational shootings and defined the key messages and rhetoric of the videos to reach the intended audience.- Community management for the corporate accounts in Instagram, Facebook, Linkedin and Youtube. Produced at least 5 posts per week according to the defined strategy based on the company's target. - Development and coordination of marketing communications. Effective production of commercial brochures, institutional presentations, projects' factsheets and landing pages.- Event planning. Successful organization of corporate commercial events such as the major oil & gas exposition in Argentina.- Production of the CEO´s monthly letters to more than 19,000 employees. Show less

- Analysis of the diverse aspects that comprise the institutional development for the creation of a foundation that would help children with special needs. This included strategic planning, institutional engineering, image and communication strategy development. Successfullydelivered the consultancy report with the detailed course of action that should be followed in order to establish an effective foundation.- Advice on Web content design and development. Coordinated the planning… Show more - Analysis of the diverse aspects that comprise the institutional development for the creation of a foundation that would help children with special needs. This included strategic planning, institutional engineering, image and communication strategy development. Successfullydelivered the consultancy report with the detailed course of action that should be followed in order to establish an effective foundation.- Advice on Web content design and development. Coordinated the planning of the content with an specialized consultancy company. - Development of PR and institutional strategies. Delivered several strategies rooted in an in-depth analysis according to the customer´s needs and the knowledge of the local market.- Events organization. Developed an effective step by step annual program based on benchmark and a clear vision of the positioning of the future foundation.- Investigation and development of potential national and international clients/partners. Managed the portfolio for the early stages. Show less

As Editorial’s Assistant for Archivos del Presente’s magazine, the main Argentine publication on international affairs:- Direct collaboration with the Editor in Chief in the articles’ selection, edition and magazine layout. Successfully organized more than 20 articles for each magazine’s edition.- Development of the magazine’s section “International chronology” for the digital and printed versions. This included investigation, selection and writing of the most important… Show more As Editorial’s Assistant for Archivos del Presente’s magazine, the main Argentine publication on international affairs:- Direct collaboration with the Editor in Chief in the articles’ selection, edition and magazine layout. Successfully organized more than 20 articles for each magazine’s edition.- Development of the magazine’s section “International chronology” for the digital and printed versions. This included investigation, selection and writing of the most important international politics news. Effective production of 7 articles per week.- Direct contribution to the Institutional Relations, Communication and Press Direction in the full redesign of Archivos del Presente’s Website. Successfully launched the new Website with a subscription service that was offered for the first time in 20 years. - Development and implementation of social media accounts as a key strategy to attract new customers. Successfully launched the Instagram, Twitter and LinkedIn accounts and coordinated the new communication strategy. - Provision of assistance for the design of the magazine’s global positioning. Expanded significantly the number of both national and foreign magazine’s subscribers. - Community management of the Instagram, LinkedIn and Twitter accounts. Produced at least 3 posts per week according to the defined strategy, reaching more than 300 organic followers.As Executive Assistant for the Direction of Institutional Relations, Communication and Press Direction of Foro del Sur Foundation, a non-profit organization that is considered one of the main International Affairs think tanks in Buenos Aires:- Assistance with the redesign and development of the foundation’s communication strategy.- Organization of national and international seminars on politics and international affairs. Effectively produced the following events that took place in Buenos Aires: Jovenes Líderes II, Mujeres Líderes and Migration, Trade and Global Economy Forum. Show less

During my four-month stay in the United States, I had the opportunity to work as a cashier in a restaurant and as a salesman in a retail store at the ski resort. My work was always customer service allowing me not only to reinforce my English knowledge but also be in direct and permanent contact with native speakers.