Leading the commercial and sponsorship direction at Halcones Rojos de Veracruz, we have increased the number of sponsors from 5 to 25 in the 2024 season, achieving an increase of over 40% in sponsorship revenue compared to the previous year. My mission is to strengthen marketing and business relationship strategies, thereby enhancing the value and experience in our auditorium.At Adidas Padel, as Marketing and Commercial Director, I have implemented integrated brand, community, and product public relations strategies, contributing to growth in the Mexican market. With more than two decades of experience, my focus is on business development, communication, and entering new markets, always with the determination and perseverance I learned as a professional athlete and Ironman runner.