Federica De Vecchi Email & Phone Number

Milan, IT

Milano, Italia

• Delivered targeted coaching services, incorporating neurofeedback sessions to enhance decision-making and strategic thinking in business leaders.
• Facilitated overall 2000 hours of coaching, focusing on the development of cognitive strategies to improve business performance and personal leadership.
• Developed training modules that combined neuroscientific insights with practical business applications, enhancing clients' strategic and operational capabilities.

• Spearheaded HR transformation and business process re-engineering, integrating neurofeedback to enhance performance while driving significant organizational change.
• Led a strategic overhaul of business processes, improving efficiency and streamlining operations across the company.
• Implemented neurofeedback initiatives as part of a comprehensive wellness and performance program.
• Championed a transformational leadership program that empowered managers to foster innovation and… Show more Spearheaded HR transformation and business process re-engineering, integrating neurofeedback to enhance.
• Championed a transformational leadership program that empowered managers to foster innovation and agility within their teams.
• Drove the adoption of HR technologies and process improvements, resulting in enhanced data-driven decision-making and operational agility.

Milan, Lombardy, Italy

• Coaching to C-Level employees to facilitate transformational change and develop leadership capabilities, utilizing a blend of coaching techniques and digital strategy expertise.
• Designed and delivered coaching programs that enhanced leadership skills and preparing managers for the challenges of digital transformation.
• Conducted workshops on transformational leadership, equipping clients with the skills to drive change and foster a culture of continuous improvement.
• Advised on… Show more Coaching to C-Level employees to facilitate transformational change and develop leadership capabilities, utilizing a blend of coaching techniques and digital strategy expertise.
• Advised on the integration of digital tools to improve business processes and customer engagement, leading to increased efficiency and market responsiveness. Show less

Milano, Italia

• Developed and executed a negotiation strategy that supported the company's strategic objectives, working closely with the Category Management and Marketing teams.
• Played a pivotal role in the procurement process, establishing robust supplier relationships and securing favorable terms that supported the company's strategic direction.
• Managed the annual budget process, incorporating strategic insights to optimize financial performance.
• Contributed to the development of… Show more Developed and executed a negotiation strategy that supported the company's strategic objectives, working closely with the Category Management and Marketing teams.
• Contributed to the development of marketing strategies that improved brand positioning and drove customer engagement. Show less

Italy

• Merchandise categories: shoes, bags, watches and jewels, beauty and underwear
• Scouting and acquisition of new brands.
• Negotiating and finalizing framework agreements.
• Managing sales, budget, and margin for the category.
• Collaborating with the Marketing team to define promotions and website communication.
• Establishing and overseeing 3 specialized micro-teams by sector, totaling 8 members.

Milano

• Category Manager/Buyer BottegacciaMerchandise categories: Cured Meats, cheeses, groceries, pasta, preserves, wine and spirits.
• Definition of in-store promotional activities.
• Analysis of sales and profitability trends.
• Responsible for sales, profitability, and tactical recovery actions.
• Scouting for new products and evaluating commercial offers.
• Assortment revisions.

• Category manager/ Buyer Chocolate and celebrations
• Developing themes for special occasions and gift ideas.
• Coordinating with the Buyer team to create new products in line with the themes.
• Designing and developing products exclusively for the national market.

• Category manager/Junior Buyer for Non-Food Luxury Clothing and Accessories
• Defining assortment strategy by channel (motorways – Grandi Navi Veloci – Duty Free – Duty Paid).
• Integrating purchasing processes and assortment after the acquisition of World Duty Free Award.
• Providing commercial support to Channel Managers.
• Restyling airport format (branding, layout, offering) in collaboration with Fashion Partners.

Milano

• Assistant Buyer for Non-Food Goods on Consignment (Music, DVDs, Consumer Electronics).
• Market trend analysis and assortment definition.
• Development of exclusive compilations with major record winners.

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Corso In Social Media Marketing

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Master promosso da ADM (Associazione della Distribuzione Moderna) e Master Team (Management Consulting Company). Luogo: Villa Erba, Como.

Laurea In Scienze Della Comunicazione (Indirizzo Marketing), 110/110

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