Federica Ancona Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Verso Labs is a consultancy that specialises in designing and delivering data-driven customer experiences, leveraging next generation cloud technology.

London, United Kingdom

Trusted advisor to front office teams, CX leaders and Chief Data Officers,delivering large scale business transformation through data.My experience at Deloitte spanned data platform architecture and delivery, data strategy & roadmap development, data & analytics op model design and implementation.I have a track record of leading high performing teams, delivering complex business transformationprogrammes that enable the use of data and AI to improve business outcomes for… Show more Trusted advisor to front office teams, CX leaders and Chief Data Officers,delivering large scale business transformation through data.My experience at Deloitte spanned data platform architecture and delivery, data strategy & roadmap development, data & analytics op model design and implementation.I have a track record of leading high performing teams, delivering complex business transformationprogrammes that enable the use of data and AI to improve business outcomes for clients across industries. Key accounts include: BT, Coca-Cola, Adevinta, Thomson Reuters, Informa, Pearson and UK Intellectual Property Office.I ran a diverse team of 50+ practitioners specialising in the design and implementation of data technology solutions. I expanded the team by 30% and increased female leadership from 10% to 58% in 2 years. Show less

London, United Kingdom

I delivered standardised product measurement across 5+ platforms and embedded behavioural insights into the product development life cycle and UX optimisation. I defined the roadmap and operating model for UX optimisation, working closely with Product Managers, UX, Editorial and Customer Retention teams. I led a team of data analysts that delivered reporting and insights to product managers, editorial and marketing teams.

London, United Kingdom

I delivered the big data platform for Sky's next generation product offering Sky Q. The platform captured product usage data from set-top-boxes and mobile devices in near-real- time, integrated it with a number of Sky’s internal systems (e.g. video-on-demand catalogue, subscribers’ demographics and entitlements) and delivered insights to product managers. I led the evolution of this platform from a prototype to an industrialised, fully-supported enterprise solution. This is now Sky’s standard… Show more I delivered the big data platform for Sky's next generation product offering Sky Q. The platform captured product usage data from set-top-boxes and mobile devices in near-real- time, integrated it with a number of Sky’s internal systems (e.g. video-on-demand catalogue, subscribers’ demographics and entitlements) and delivered insights to product managers. I led the evolution of this platform from a prototype to an industrialised, fully-supported enterprise solution. This is now Sky’s standard currency for digital product analytics.I represented Sky at BARB, defined and steered critical elements of the industry body’s audience measurement programme (Dovetail) for next generation TV content delivery platforms. Show less

London, United Kingdom

I delivered a Business Integration strategy that enabled Starcom to provide value-add analytics services to P&G including marketing mix modelling for paid, owned and earned media, multi-channel digital attribution and automation of media campaign execution using programmatic buying. The same strategy was re-used across other brands and clients.I delivered campaign performance dashboards for P&G’s EMEA markets, as well as training that successfully raised data understanding within agency… Show more I delivered a Business Integration strategy that enabled Starcom to provide value-add analytics services to P&G including marketing mix modelling for paid, owned and earned media, multi-channel digital attribution and automation of media campaign execution using programmatic buying. The same strategy was re-used across other brands and clients.I delivered campaign performance dashboards for P&G’s EMEA markets, as well as training that successfully raised data understanding within agency and client teams in the areas of hybrid (census and panel) audience measurement and brand research. Show less

London, United Kingdom

I supported interdisciplinary research projects carried out by choreographer Wayne McGregor in collaboration with dance practitioners, neuroscientists, digital artists and software developers. These projects aim at developing choreographic thinking tools to enhance the dance making process by gathering input from multiple disciplines.Latest project: Enhancing Choreographic Objects (EChO).

London, United Kingdom

I introduced analytics as a must-have in the product development process and established a standard reporting practice and engagement model for insights, via the following activities:- Developed and delivered a digital measurement strategy for Channel 5’s video-on-demand service across multiple platforms including web, mobile, set-top-boxes, game consoles and connected TVs (tool: comScore Digital Analytix, IBM Cognos). - Assessed and selected vendors for digital analytics… Show more I introduced analytics as a must-have in the product development process and established a standard reporting practice and engagement model for insights, via the following activities:- Developed and delivered a digital measurement strategy for Channel 5’s video-on-demand service across multiple platforms including web, mobile, set-top-boxes, game consoles and connected TVs (tool: comScore Digital Analytix, IBM Cognos). - Assessed and selected vendors for digital analytics (ComScore Digital Analytix), online video audience measurement (ComScore Video Metrix), tag management (Tealium) and social media monitoring (Brandwatch).- Carried out audience analyses that successfully expanded Channel 5’s opportunities for online advertising revenues (tools: Nielsen NetView, comScore Media Metrix and Video Metrix).- Contributed to the enhancement of online audience measurement across the wider TV industry as a member of BARB’s technical assessment committee for Project Dovetail. Show less

London, United Kingdom

Multifaceted role providing consultancy in Digital Analytics, Measurement Strategy (including KPI framework development, industry benchmarking and digital analytics tags implementation) and Decision Support Systems (LBi Dashboard). Clients spanned several verticals and included: Barclays, Royal Bank of Scotland, Bristol Myers Squibb, AstraZeneca, Marks & Spencer, Unilever, Johnson & Johnson.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Greater New York City Area

Liaised with opera practitioners to collect information for the North American Works Directory and provided support to OPERA America members, both companies and individual artists.

Ma In Cultural Policy And Management

Economics And Management For The Arts, Culture, Media And Entertainment Industry

Economics And Finance

Exchange Programme, August - December 2007