Federica De Paola Email & Phone Number

Prato, Tuscany, It

Firenze, Toscana, Italia

We embarked on a pivotal project for Truescany, a client previously known as "I Just Drive." Our mission was to overhaul their digital presence to enhance direct bookings which were lackluster due to an underperforming website 👉 From day one, our focus was clear: 𝘁𝗼 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗼𝗿𝘁𝗮𝗹 𝗶𝗻𝘁𝗼 𝗮 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗝𝗢𝗨𝗥𝗡𝗘𝗬✅ 𝙏𝙤𝙩𝙖𝙡 𝙍𝙚𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜: Recognizing the necessity for a market-appropriate brand, we transitioned "I Just Drive" to "Truescany." This rebranding was the first critical step towards aligning the brand with its target audience and regional charm.✅ 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣: Leveraging advanced brain marketing techniques, including neuro copywriting and an intuitively elegant design, we crafted a new online portal for Truescany 📌 The impact was immediate and profound—𝘄𝗶𝘁𝗵𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗴𝗼𝗶𝗻𝗴 𝗹𝗶𝘃𝗲, 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 €𝟴,𝟴𝟯𝟬 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, a testament to its user-centric design and functionality.✅ 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Our strategic marketing efforts across Meta platforms, Google and Pinterest have significantly boosted booking rates, reflecting the effectiveness of our targeted advertising strategies.✅ 𝙀𝙢𝙖𝙞𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: We implemented a dynamic email marketing strategy. This not only nurtures existing relationships but also ensures Truescany remains top of mind. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗣𝗥𝗢𝗩𝗜𝗗𝗘𝗗▪️ Comprehensive digital marketing strategy development▪️ Full-scale brand redesign and strategic rebranding▪️ Website design and development with a focus on user experience and conversion optimization▪️ Social media management and targeted advertising campaigns▪️ Email marketing for continuous engagement and lead nurturing▪️ Regular introduction of new strategies to capture the target audience’s attention

Montecatini-Terme, Toscana, Italia

𝗪𝗲 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗳 €𝟭𝟱.𝟬𝟮𝟯 𝘄𝗶𝘁𝗵 𝗼𝗻𝗹𝘆 €𝟭𝟳𝟬.𝟬𝟬 spent on Facebook and Instagram ads, thanks to social media marketing 👈 One of the most successful marketing cases of MKTItalia.My Well is a gym that has relied on our skills to make itself known in the Montecatini area and surroundings.𝗚𝗢𝗔𝗟𝗦 𝗧𝗢 𝗔𝗖𝗛𝗜𝗘𝗩𝗘▪ Attracting new customers▪ Build customers loyalty▪ Propose impactful commercial packages𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗪𝗘 𝗣𝗥𝗢𝗩𝗜𝗗𝗘𝗗 𝗧𝗢 𝗧𝗛𝗘 𝗖𝗟𝗜𝗘𝗡𝗧✅ Developing official website of My Well ✅ Design of strategic landing pages ✅ Design of My Studio Pilates Landing Page ✅ Communication strategy✅ Social Media Marketing✅ Social Media Advertising

Pistoia, Toscana, Italia

• Actual analysis of the situation revealed why the old website wasn't working and what could be improved.• 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐰𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬: 𝐨𝐧𝐞 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 ✅ The new websites led to an increase of web traffic of about 300% and a conversion rate of 8%.• Social Media Management with a focus on social advertising: 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐭𝐡𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐨 𝟐𝟎𝟏𝟗 𝐩𝐫𝐞-𝐜𝐨𝐯𝐢𝐝 𝐥𝐞𝐯𝐞𝐥.• Curated and developed the image of the products designed by Michelozzi: "Gin&blues" and "Birra Scoglio".

Pistoia, Toscana, Italia

As a digital marketing agency we are a valuable partner to your business, implementing multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.Mkt Italia focuses primarily on marketing your business, products and services in the digital world. This is done through:☑️ Web Design☑️ Ecommerce Development☑️ Content Marketing☑️ Social Media Marketing☑️ Paid Online Advertising (Social + Google)☑️ Email MarketingWe focus on these three important areas to ensure the success and growth of your business:🔘 Learning About Your Business 🔘 Mastering Your Online Branding 🔘 Boosting Your Return On Investment We already helped hundreds of clients to completely rebrand their business, creating a bridge between the physical and digital world.

Firenze, Italia

• Managed the company’s reputation.• Planned, developed, and implemented specific strategies to build/maintain the brand. • Implemented online marketing strategies that included social marketing, advertising, and relationship management.• Engaged with customers daily and provided an online/offline presence as a community leader. • Led administration activities such as goal setting, content management, generation of inbound traffic, cultivation of leads/sales, content editorial calendar, and marketing campaigns. • Work with clients as travel planner and designer to provide customized luxury travel based on the latest industry trends. • Communicated the company’s brand to attract modern hyperconnected buyers. • Promoted content through social advertising.• Analyzed and reported social media actions for successes and new opportunities. • Increased brand awareness/website traffic, shared content, generated leads, and boosted sales.

Budva

As a property hunter I was in charge of finding luxury properties all around the world using the social media channels.I defined content strategy, communication style, and control the execution of calendar content - segment the user or “marketing persona” who the communication and actions will be directed towards - design a plan to tackle a social media reputation crisis - guide research for market and industry insights in order to apply different strategies - work closely with the client and the various departments of the company, to discuss the results and propose strategic improvements:• Use social media channels to find global luxury properties.• Defined content strategy, communication style, the execution of calendar content towards designing a plan, and guiding research. • Collaborated with clients and department heads on proposals for strategic improvements in public relations, marketing, product, sales, and the directory. • Addressed the social media reputation crisis and guided research for market and industry insight. • Photographed luxury villas, castles, and apartments all around Europe as an architectural photographer.

Budva

I define strategies to build/enhance the follower base and to develop channels that strengthen engagement - content strategy, communication style, and control the execution of calendar content - the user or “marketing persona” who the communication and actions will be directed towards - Study and analyze the results of reports provided by the Community Manager to detect both threats and opportunities, as well as to measure the effectiveness of various actions. Based on this, make decisions concerning each of the above aspects, in order to make improvements, changes, or a change of strategic direction - Work on the development of strategic alliances within the social media industry for future actions that can strengthen the growth of communities and the brand:• Defined strategies to build/enhance the follower base. • Developed channels to strengthen engagements, content strategy, communication style.• Executed calendar content. • Researched and analyzed reports’ results to detect threats/opportunities, • Considered channels, strategies, and fact findings to recommend changes and implement improvements. • Developed strategic alliances to strengthen brand growth and the community. ★ Boosted organic visibility to reach 36k readers. • Assisted writers in interview opportunities with the company’s Director.

Toscana, Italy

Runner - Customer care - Problem solving - Business Referral Service - Home Organization - Repair and Service Calls - Meeting and Event Planning; private parties - Moving assistance - In connection to being a reliable source of local information, part of the job is to be able to book customers into different events, to make reservations for them at their intended destinations, or to acquire the requisite tickets. They can also help make appointments or assist in arranging their customer’s itinerary so that the client can make the most of his or her stay.