Federica De Paola

Federica De Paola Email and Phone Number

Marketing Manager @ Truescany
Prato, Tuscany, IT
Federica De Paola's Location
Greater Prato Metropolitan Area, Italy
Federica De Paola's Contact Details

Federica De Paola work email

Federica De Paola personal email

n/a
About Federica De Paola

I am a 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙈𝙖𝙣𝙖𝙜𝙚𝙧. The field of digital marketing is always evolving as new platforms are developed. If a company wants to be successful in marketing itself and its products, it needs to have experts in digital marketing. That's where I come in.I am an omnichannel marketer who excels in managing complex, fast-moving projects. I have a keen eye for copy, visuals, and imagery, and I am also analytically minded with the ability to make data-driven decisions. I can turn concepts into full-fledged digital activations, using a wide range of storytelling mediums to drive results. I also have a good understanding of the advertising landscape, knowing when is the best time to be in market with content to maximize impact based on the buying cycle.𝗠𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗔𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗦 𝗔 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗠𝗔𝗡𝗔𝗚𝗘𝗥⭐ My role is to improve brand presence and acquire new customers, while also managing loyal customers and increasing company revenue. I achieve this through careful planning and execution of tailored marketing campaigns.✅ I apply marketing strategies and techniques to improve my client's online presence and promotional value. ✅ I stay up-to-date with market trends and technology that might benefit the company. ✅ I lead outreach marketing initiatives, aimed at improving company position, and brand, product and services awareness.✅ I am adept at creating and implementing client-centered, successful campaigns.✅ I am experienced in managing digital marketing content.𝗠𝗬 𝗧𝗢𝗣 𝗦𝗞𝗜𝗟𝗟𝗦▪ Strategic thinking▪ Data analysis▪ Social media marketing▪ Paid social advertising▪ Email marketing▪ Search engine optimization (SEO)▪ Strategic Copywriting⭐ Neurocopywriting - The application of neurosciences to writing has helped my clients achieve some very important results. By understanding how the brain processes information, we can craft messages that are more likely to resonate with our readers. This, in turn, leads to better outcomes for my clients.▪ Visual MarketingI've worked for companies of all sizes, from small and medium-sized businesses to large multinational corporations, helping them achieve their online marketing goals.I offer clients a complete range of services because of the collaborative network I have established. While I technically work as a freelancer, I function more like an agency.

Federica De Paola's Current Company Details
Truescany

Truescany

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Marketing Manager
Prato, Tuscany, IT
Federica De Paola Work Experience Details
  • Truescany
    Marketing Manager
    Truescany
    Prato, Tuscany, It
  • Truescany
    Esperto Di Marketing
    Truescany Oct 2022 - Present
    Firenze, Toscana, Italia
    We embarked on a pivotal project for Truescany, a client previously known as "I Just Drive." Our mission was to overhaul their digital presence to enhance direct bookings which were lackluster due to an underperforming website 👉 From day one, our focus was clear: 𝘁𝗼 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗼𝗿𝘁𝗮𝗹 𝗶𝗻𝘁𝗼 𝗮 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗝𝗢𝗨𝗥𝗡𝗘𝗬✅ 𝙏𝙤𝙩𝙖𝙡 𝙍𝙚𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜: Recognizing the necessity for a market-appropriate brand, we transitioned "I Just Drive" to "Truescany." This rebranding was the first critical step towards aligning the brand with its target audience and regional charm.✅ 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣: Leveraging advanced brain marketing techniques, including neuro copywriting and an intuitively elegant design, we crafted a new online portal for Truescany 📌 The impact was immediate and profound—𝘄𝗶𝘁𝗵𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗴𝗼𝗶𝗻𝗴 𝗹𝗶𝘃𝗲, 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 €𝟴,𝟴𝟯𝟬 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, a testament to its user-centric design and functionality.✅ 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Our strategic marketing efforts across Meta platforms, Google and Pinterest have significantly boosted booking rates, reflecting the effectiveness of our targeted advertising strategies.✅ 𝙀𝙢𝙖𝙞𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: We implemented a dynamic email marketing strategy. This not only nurtures existing relationships but also ensures Truescany remains top of mind. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗣𝗥𝗢𝗩𝗜𝗗𝗘𝗗▪️ Comprehensive digital marketing strategy development▪️ Full-scale brand redesign and strategic rebranding▪️ Website design and development with a focus on user experience and conversion optimization▪️ Social media management and targeted advertising campaigns▪️ Email marketing for continuous engagement and lead nurturing▪️ Regular introduction of new strategies to capture the target audience’s attention
  • My Well & My Studio Pilates
    Marketing Manager - Social Media & Adv
    My Well & My Studio Pilates Jan 2021 - Present
    Montecatini-Terme, Toscana, Italia
    𝗪𝗲 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗳 €𝟭𝟱.𝟬𝟮𝟯 𝘄𝗶𝘁𝗵 𝗼𝗻𝗹𝘆 €𝟭𝟳𝟬.𝟬𝟬 spent on Facebook and Instagram ads, thanks to social media marketing 👈 One of the most successful marketing cases of MKTItalia.My Well is a gym that has relied on our skills to make itself known in the Montecatini area and surroundings.𝗚𝗢𝗔𝗟𝗦 𝗧𝗢 𝗔𝗖𝗛𝗜𝗘𝗩𝗘▪ Attracting new customers▪ Build customers loyalty▪ Propose impactful commercial packages𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗪𝗘 𝗣𝗥𝗢𝗩𝗜𝗗𝗘𝗗 𝗧𝗢 𝗧𝗛𝗘 𝗖𝗟𝗜𝗘𝗡𝗧✅ Developing official website of My Well ✅ Design of strategic landing pages ✅ Design of My Studio Pilates Landing Page ✅ Communication strategy✅ Social Media Marketing✅ Social Media Advertising
  • Michelozzi Bevande
    Ecommerce Manager & Social Media Manager
    Michelozzi Bevande May 2021 - Present
    Pistoia, Toscana, Italia
    • Actual analysis of the situation revealed why the old website wasn't working and what could be improved.• 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐰𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬: 𝐨𝐧𝐞 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 ✅ The new websites led to an increase of web traffic of about 300% and a conversion rate of 8%.• Social Media Management with a focus on social advertising: 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐭𝐡𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐨 𝟐𝟎𝟏𝟗 𝐩𝐫𝐞-𝐜𝐨𝐯𝐢𝐝 𝐥𝐞𝐯𝐞𝐥.• Curated and developed the image of the products designed by Michelozzi: "Gin&blues" and "Birra Scoglio".
  • Mktitalia
    Creative Director, Marketing Manager
    Mktitalia Jun 2015 - Present
    Pistoia, Toscana, Italia
    As a digital marketing agency we are a valuable partner to your business, implementing multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.Mkt Italia focuses primarily on marketing your business, products and services in the digital world. This is done through:☑️ Web Design☑️ Ecommerce Development☑️ Content Marketing☑️ Social Media Marketing☑️ Paid Online Advertising (Social + Google)☑️ Email MarketingWe focus on these three important areas to ensure the success and growth of your business:🔘 Learning About Your Business 🔘 Mastering Your Online Branding 🔘 Boosting Your Return On Investment We already helped hundreds of clients to completely rebrand their business, creating a bridge between the physical and digital world.
  • Viandando Luxury Travel
    Executive Art Director, Pr & Marketing Manager
    Viandando Luxury Travel Aug 2015 - Present
    Firenze, Italia
    • Managed the company’s reputation.• Planned, developed, and implemented specific strategies to build/maintain the brand. • Implemented online marketing strategies that included social marketing, advertising, and relationship management.• Engaged with customers daily and provided an online/offline presence as a community leader. • Led administration activities such as goal setting, content management, generation of inbound traffic, cultivation of leads/sales, content editorial calendar, and marketing campaigns. • Work with clients as travel planner and designer to provide customized luxury travel based on the latest industry trends. • Communicated the company’s brand to attract modern hyperconnected buyers. • Promoted content through social advertising.• Analyzed and reported social media actions for successes and new opportunities. • Increased brand awareness/website traffic, shared content, generated leads, and boosted sales.
  • Villas Link
    Social Media Manager & Photographer
    Villas Link Jun 2006 - May 2015
    Budva
    As a property hunter I was in charge of finding luxury properties all around the world using the social media channels.I defined content strategy, communication style, and control the execution of calendar content - segment the user or “marketing persona” who the communication and actions will be directed towards - design a plan to tackle a social media reputation crisis - guide research for market and industry insights in order to apply different strategies - work closely with the client and the various departments of the company, to discuss the results and propose strategic improvements:• Use social media channels to find global luxury properties.• Defined content strategy, communication style, the execution of calendar content towards designing a plan, and guiding research. • Collaborated with clients and department heads on proposals for strategic improvements in public relations, marketing, product, sales, and the directory. • Addressed the social media reputation crisis and guided research for market and industry insight. • Photographed luxury villas, castles, and apartments all around Europe as an architectural photographer.
  • Wall Street International
    Social Media & Community Manager
    Wall Street International Aug 2014 - Feb 2015
    Budva
    I define strategies to build/enhance the follower base and to develop channels that strengthen engagement - content strategy, communication style, and control the execution of calendar content - the user or “marketing persona” who the communication and actions will be directed towards - Study and analyze the results of reports provided by the Community Manager to detect both threats and opportunities, as well as to measure the effectiveness of various actions. Based on this, make decisions concerning each of the above aspects, in order to make improvements, changes, or a change of strategic direction - Work on the development of strategic alliances within the social media industry for future actions that can strengthen the growth of communities and the brand:• Defined strategies to build/enhance the follower base. • Developed channels to strengthen engagements, content strategy, communication style.• Executed calendar content. • Researched and analyzed reports’ results to detect threats/opportunities, • Considered channels, strategies, and fact findings to recommend changes and implement improvements. • Developed strategic alliances to strengthen brand growth and the community. ★ Boosted organic visibility to reach 36k readers. • Assisted writers in interview opportunities with the company’s Director.
  • Admaiora Srl
    Concierge And Social Media Manager
    Admaiora Srl Jan 2008 - Aug 2014
    Toscana, Italy
    Runner - Customer care - Problem solving - Business Referral Service - Home Organization - Repair and Service Calls - Meeting and Event Planning; private parties - Moving assistance - In connection to being a reliable source of local information, part of the job is to be able to book customers into different events, to make reservations for them at their intended destinations, or to acquire the requisite tickets. They can also help make appointments or assist in arranging their customer’s itinerary so that the client can make the most of his or her stay.

Federica De Paola Skills

Social Media Pubbliche Relazioni Photoshop Marketing Communications Fotografia Marketing Digitale Web Content Communications Planning Concierge Services Problem Solving Strategia Di Marketing Project Management Brand Image Sales Strategies Graphic Design Direct Marketing Marketing Strategies Web Design Advertising Content Management Direzione Artistica Online/offline Marketing Architectural Photography Collaboration Tourism Territory Management Hotel Occupancy Marketing And Promotions Hotel Bookings Travel Trends Marketing Campaigns Travel Planner Strategic Improvements Organic Visibility Tailor Made Itineraries Public Relations Social Media Marketing Photography Analysis Seo Wordpress Social Networking Marketing Content Strategy Marketing Online Blog Contenuti Web

Federica De Paola Education Details

Frequently Asked Questions about Federica De Paola

What company does Federica De Paola work for?

Federica De Paola works for Truescany

What is Federica De Paola's role at the current company?

Federica De Paola's current role is Marketing Manager.

What is Federica De Paola's email address?

Federica De Paola's email address is gw****@****nita.it

What schools did Federica De Paola attend?

Federica De Paola attended Università Degli Studi Di Firenze.

What are some of Federica De Paola's interests?

Federica De Paola has interest in Economic Empowerment, Politics, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Federica De Paola known for?

Federica De Paola has skills like Social Media, Pubbliche Relazioni, Photoshop, Marketing Communications, Fotografia, Marketing Digitale, Web Content, Communications Planning, Concierge Services, Problem Solving, Strategia Di Marketing, Project Management.

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