Federica Loreti Email and Phone Number

- Gestione completa delle campagne di email marketing B2C e B2B con effettiva esecuzione degli invii- Supporto nella definizione delle strategie e del conseguente piano editoriale legato alle campagne di email marketing- Definizione delle strategie per aumentare l’engagement degli utenti- Gestione dei flussi di email automatiche- Collaborazione con i team ICT e Design nel corso dell'intero processo di invio di una campagna di email marketing- Analisi delle performance delle campagne di email marketing e dei relativi KPI, con stesura periodica delle relative reportistiche

Web Content Manager and Email Marketing Specialist(Nov 2015 - present)• Creation DEM campaigns using email marketing platforms such as MailChimp and GraphicMail• Implementation CLM (closed loop marketing) programs• Adaptation attractive graphic for digital front-end channels (website, emailing, e-commerce) ensuring global created content• Web content management using CMS such as TYPO3, Wordpress and Joomla!• Localization and update of websites• Building landing pages• SEO activities• Localization and adaptation of visual banners for webpages, social network and Google Adwords campaigns• Customer service using a ticketing system platformSite under management: www.eset.com/it

• Relationship with technical partners and suppliers• Support for designing and building software and user interface• Collaboration to development of national communication campaigns• Management of online marketing campaigns using Google Adwords and Google Analytics• Creation, implementation and management of advertising banners using AdSpeed• Creation DEM campaigns using email marketing platforms such as MailChimp and GraphicMail• Web content management using Umbraco CMSSites under management: cercacasa.it and fiaip.it

• Development and management of websites using CMS open source such as Wordpress, Joomla and Magento, according to W3C standards• Search engine optimization (SEO) and search engine marketing (SEM)• Management of online training courses (e-learning) using Moodle, an open source course management system• Management of online marketing campaigns using Google Adwords and Google AnalyticsSome of the websites built:www.telefonorosa.itwww.impresapulizie.comwww.creabitstudio.itwww.orchestralunata.itwww.edoardodisilvestri.itSome of the websites under management:www.telefonorosa.itwww.gremese.comhttp://elearning.telefonorosa.it (Moodle)

• Press releases• News for weekly newsletter and bimonthly magazine• Website content management• Brochure and bulletins production• Web graphic design• Video news production• Brand promotion on social networksWebsite under management: www.uisp.it