Digital Copywriter
CurrentAs a Digital Copywriter in Brain Computing S.p.A. I am responsible for developing Content marketing strategies and creating targeted textual content that aligns with the brand image and with the company tone of voice, in order to achieve marketing objectives.I support the Corporate & SMEs by:• Generating Content Strategy ideas (analyzing competitors, researching the target audience and market) and developing digital strategies to achieve brand goals• Designing social media strategies to achieve marketing targets• Managing, creating and publishing original, high quality content on social platforms• Composing copy for Direct Email Marketing, landing pages, websites, blog posts, sales letters, e-book, advertising campaigns• Writing copy for all marketing and member communications• Crafting SEO-focused content for blogs• Social copywriting
