I founded Cremesi Srl Società Benefit from the experience of creating a digital native brand that started from an online marketplace and developed with a multi-channel presence. This home-made brand, Calchi Italiani, was born in a life-casting workshop and brings to the market the first Made in Italy kits dedicated to do-it-yourself hand casting, combining craftsmanship experience with the best materials on the market. Its mission is to transform life's most beautiful memories into a personal work of art.On a personal level, living abroad since childhood has shaped my life with a curiosity for the far and the different. After studying the language and culture of Japan, I decided to explore the issue of food waste as one of the most hidden and taboo aspects of society. With the realisation that true change can only come from an inner transformation, I then furthered my education in personal growth and started a Buddhist meditative practice. I now approach the subject of death and the end of life as the most important and significant step in my personal, spiritual and professional quest.