Federica Ortalli Email & Phone Number

- Execution of a resource capacity plan within the delivery team- Scheduling and allocation of agency resources for ongoing and upcoming projects- Ensuring the projects overall flow through the right resources at the right momemt- Daily/weekly update with project managers & accounts to track the progress of the projects- Dealing with changing and needing of resources reallocation- Monitoring short and mid period workload- Analysis of saturation kpi- Forecast of the capacity plan- Identification and implementation of delivery processes and flows through collaborative tools and software - Guidelines/documentation of the flows and people training to facilitate the implementation of flows and processes

- Digital project management of experiential websites, web AR, APP with focus on beauty and fashion industry-Management of the whole life cycle project phases: requirements gathering, analysis, budget and timeline definition, scope of work, IA, UX and UI, testing and go live, post go live support/maintenance- Breakdown of projects into smaller interactions, updating progress tools and daily and weekly monitoring of the work, overseeing timelines and milestones- Management of internal interdisciplinary teams and external suppliers throughout project duration- Anticipation of risks, critical path and identification of proper solutions- Updating client with respect to project progress via gantt, business presentations and documentation- Tracking of project deliverables, milestones and KPIs Coordination of resources within the delivery team with support to project managers in updating the plan and allocation of required resources, updating and monitoring the progress tool

Lugano

- Digital project management for website creation and e-commerce (Wordpress, Shopify, Prestashop), social media and video projects- Client account for identification of requirements, objectives and project timeline- Market analysis and benchmarking of competitors- Resource coordination and collaboration with marketing and social media teams Defining project status, updating and prioritizing tasks, sharing status with client, anticipating and recognizing critical issues

Lugano, Canton Ticino, Svizzera

- Definition of project phases for design and launch of digital products, life cycle management of multi-language and multi-country web portals and APPs (IOS and Android)- Market analysis and competitor benchmarking, definition of product strategy, information architecture and UX- Development of various UI proposals and approval, preparation of development material and specifications, writing technical specifications for developers, feature prioritization and roadmap, definition of development sprints with technical project leader, management of sprint progress meetings, pre go live testing, post go live monitoring- KPIs and metrics definition, user behaviours data analysis via proprietary CRM and GA, product backlog management, researching and monitoring market trends to improve site effectiveness and UX, a/b testing- Production of periodic statistical reports to assess product quality- Collaboration with marketing team, mail delivery, customer service for product improvement

Milano

- Web project management for the creation of proprietary sites and CMS using Waterfall methodology- Weekly client management and alignment with production of updated gantt at all stages of the project- Management and writing of technical specifications, project team coordination, for delivery on time and on budget for the project- Daily and weekly monitoring of progress and timing- Assisting and aligning with senior project managers

Laurea Magistrale, Strategia E Comunicazione D’Impresa

Activities and Societies: Opera Unit Research (Giuno Centre)

Erasmus Programme

Laurea Triennale, Lingue E Pubbliche Relazioni Internazionali